MARKETING DEGREE - is it worth it? | best & worst jobs, salaries, what to expect, classes 

I am crying watching this because it is so true. Most marketing jobs ask for adobe experience, google ads, SEO, and all these digital marketing features I was never thought of in college. And the income is low for entry-level jobs. I will advise anyone thinking about studying marketing to self-teach themselves and look for internships as early as possible and get as much experience as you can. Know what kind of marketing you want to do and get the experience for it.

So what you’re saying is. Make sure to Major in Digital Marketing, so your skill is relevant. Work hard and expect to have to work your way up. I had 4 years working in Finance before I deciding to go back to school for Marketing. Forget about the money, I made great money in Finance, but I worked 50 hours a week, it was also the most boring, stressful, depressing, exhausting, awful 4 years of my life.

I do not have a marketing degree and I make 75k/year based on experience alone. For anyone interested in marketing, I suggest gaining freelance positions and creating a portfolio. I love marketing because there are so many challenges and opportunities.

As a person who lived most of their adult life without a degree, a degree is worth it. It may not be sufficient because of the work you put in, but you're in the door. Those with no degree aren't considered. I now have a degree and can breathe.

I agree with you that Marketing programs are outdated. A marketing degree has become something to help you get your foot in the door. Everything else you have to learn as you said will either have to be by internships/jobs. The best way to increase your salary is to learn as much you can from your first entry level job and market yourself to either get a promotion or search for other jobs. Just some tips that have worked for me.

Great insights! Please make more videos on digital marketing jobs, salaries, and different responsabilities of each role. I subscribed 🥰

Love the originality of the video! There is no pretense, or hidden motives, just pure experience sharing. Love your honesty!

You mentioned great points. Thank you for sharing your experience. I think for all the young adults that are watching or reading these comments. people cannot only depend on the school education. I had to thought myself how to use excel, maybe this can teach others to find out what will be needed in their careers and teach themselves using RU-vid.

I'm pretty bummed that Marketing majors don't teach much on SMMA, advertising, AI-usage, business models, Remote-Sales Representation, Copy-writing, nor ROI Agency work...-prior to this video I didn't know if a Marketing Degree would assist me in the Digital-Marketing arena. Now I know it will not assist me. The better direction would be to self-learn, especially online. Thank you so much for this video Ms. Rivera

Thank you so much for your honest review! It was insightful and very helpful.

I think you made some really good points. I wanted to chip in some of my experience. Marketing is indeed very competitive and the starting salary is very low. However, there is also a very high demand for jobs and many job openings all around the world. Finance is paid more, but also crazy competitive and it does generally score lower on job satisfaction. I like Finance a lot and think it is a good major, however for people who want to combine analytical and creative skills I would recommend them to go to Marketing. Degrees are very cheap in Europe and the top unis usually teach many analytical skills. However social media marketing and creation are not taught by any of the unis I know of and I would recommend taking online courses during the study instead.

Thank you for keeping it real🗣

110% it really depends on the college. I've found 4 year colleges & Universities are extremely outdated in Media and Digital Degrees. (Marketing, Design, Graphics, or Film) Unfortunately from a young age they're shoved down our throats. Art schools or more creative college courses seem to be the most up-to-date when it comes to programs, systems, or methodologies yet it's very true in this day and age of social media colleges aren't teaching us how to use these things because what professor knows the ins & outs of how to use them.

4:11 It’s like that in almost ANY career. You have to pay your dues first and build the skills that will then allow you to to jump salaries and go into 6-figures within 5-10 years. Especially for lower barrier of entry careers like entry level marketing. Re: the real marketing world, again it’s like that in any degree. You have to do internships.

Thank you for the transparency!!!!

When considering a business marketing degree, i would assume people in this degree would be interested in marketing their own business instead of being a business major to help another business thats already established. At the end of the day, you have to know why you chose the degree

Thank you for making this video! I will be going into college soon and I'm deciding whether or not to major in marketing. Your opinion and experience really opened my mind to other potential degrees that have a more advantage in switching careers rather than sticking to one field.

You are preaching to the choir. A lot of my skills came from my own research. My teachers did tell me that all graduates are able to get into manager positions that pay more right out of college, you just have to make them believe that you are worth the riask. Not to mention Marketing majors need to know some HTML and CSS and possibly some python and were still getting paid less than software engineers. The programs are out dated and a lot of students leave their universities feeling extreamly inexperienced because of their lack of skills .

Awesome video. I recently added video marketing to my services offered. I was wondering because I’ve been in the trenches learning marketing and branding through the school of hard knocks and dealing directly with business owners and it sounds like I made the right decision even though before I found your video I was second guessing myself. Thank you for being honest. Keep posting

Thank you for your honesty. I graduated in 2020 with a marketing degree and can confirm pretty much everything you said.

Great video! Educational and informational. Thanks for sharing your experience.

Currently im in my final semester in marketing, truth be told u are right. All those theories and case studies yet i look at job offers i don't feel like im the right person for it, many demand Adobe skills, SEO, social media, analytics etc. I'm passionate about it but i still can't see myself as a marketer... I hope to see the light of day in the near future. Thank u for the video.

I study Marketing in the UK. I was aware that I could learn everything I learned in university in one year doing courses. And then probably still be better off than having done my degree. I generally think that my degree was a joke. BUT I went to uni because I wanted to experience uni life, I wanted that piece of paper as well, because right now it gives me a lot more confidence. Even though I know it wasn't necessary. If I didn't go it would leave me with impostor syndrome. (I think) I do I am grateful that I went. Made friends for life, Sport of societies and student unions, learnt a lot about life and people are in all this is the safety off university. Anyways go don't go who cares😂

I honestly really appreciate you making this video. I actually am about to have my AA degree and STILL have no idea what to major it and $40,000 is nothing for real. I bartend and am questioning what is really worth it ya know. Thank you tho ❤️

You didn't get the education you expected but you were able to "check the box" and become eligible to apply to the marketing jobs that they are gatekeeping with a degree.

Thanks for sharing your experience girl

I really appreciate this video. Thank you

Schools want to hold you as much as they can because they're a business. I Don't expect to make too much more money than what I do in the warehouse but I know I will make a lot more and it'll be a better quality of living, there's a dark side to every industry and I want to get away from that stress from work it will kill you faster than anything. After 10 years in the workforce, I want to go to school for personal growth and social status and to work around more professional people and obtain credentials to add to my resume. Thank you for the video very informative.

Girl thank you thank you thank you

SOOO IRONIC : I studied marketing the UK, my friend studied marketing in India, and Ashley in the US and all of us can agree that we didn't get a good education. I am happy that I studied marketing for personal reasons. But I can confidently say that Marketing should not be a subject to in universities. Marketing is ever-changing and most universities cannot afford to change their curriculum yearly so love the things that we learn are dated or not practical on the work floor.

Great video! I study Marketing as a hobby, but was never interested in pursiuing a degree for it. Thanks for the insight.

Indeed, there is intense competition in marketing, and the entry-level pay is really low. But there are also plenty of work opportunities and a significant demand for labour globally. Although finance pays more, it is also extremely competitive and has a usually lower work satisfaction rating. Though I think Finance is a great major and I really like it, I would advise someone who wants to combine analytical and creative talents to major in marketing. Nowadays, obtaining a marketing degree might help you open doors. As you mentioned, you will need to obtain internships or employment to learn anything else. Getting as much experience as you can from your initial entry-level work and marketing yourself to either seek a promotion or look for other employment is the greatest method to enhance your compensation.

May God bless you for sharing the truth about marketing degree. this was very helpful to me.

"Selling The Sizzle" !

Thank you so much for sharing!!

I have been striving to get a branding / marketing degree, wrecking my brain and body to get brilliant marks and your video i must say has helped me make the most difficult decision to once again restructure

An advertising degree covers Adobe, ad design and media etc. I think that is the difference between advertising and graphic design vs marketing. It's a different specialization.

Hi, My name is Nguyen. I am a markerer from Vietnam. I have been working in this field over a year and evrything that u have been saying is totally right. I have to go through all the hardships when I steped in huhu

College hasn’t caught up to modern marketing. Modern marketing is constantly evolving. At one point facebook ads we’re booming now its falling back it will always be hard for colleges to teach marketing

you can do a lot of certifications in digital marketing and also now major in digital marketing from universities

Thank you for this video ! I’m currently interested in pursuing my marketing degree . I hear you mentioned your school was in Texas . Was it Austin Community College? I want to go to a school with updated knowledge on the marketing strategies used now days

I went to grad school for occupational therapy (almost finished, but didn’t) and all I remember learning for the first year was OT principles and theories, stuff that you never actually use. It was a waste of a year that I could have been learning something I needed to learn to help me succeed in that occupation. College is BS and a big waste of time and money. I’m so mad I was pushed to go that route.

omg same here people expecting me as marketing major doing digital marketing, photoshop, editing videos and sometimes even doing something with website IT thing and ads. I never learn actual useful thing from university for work

Thank you for the honest insight. I am halfway through my marketing degree with practically 0% technical skills using actual platforms used by companies today. I am terrified T_T but know I need to expand my horizons and try and level up myself outside of school.

Thanks for this video

My cousin Libby is a Marketing major this year at University Of Tampa she loves it

Got my Marketing Degree and my first corporate girlie job is in finance! hahaha Don't know how I'll enter the mkt universe now, but I'm trusting everything's gon be ok!

Currently in my second year of undergrad for a marketing degree and computer science minor. Thanks for the tips

Guuuuuuuurl .. you went to the *WRONG* COLLEGE! *THIS VIDEO* is *ONLY* TWO YEARS OLD. In the meantime, in MY *FIRST* YEAR in Advertising and Marketing Communications Management program in Canada, we were *taught* how to do ads. In *FIRST* YEAR we learned and did Adobe Photoshop AND Adobe Illustrator and in *second* year, Adobe inDesign AND Adobe Premier. If your college is teaching you *ANCIENT* History IN Advertising *INSTEAD* OF these *CURRENT* skills mentioned. I would get the hell out of there and *DEMAND* a *FULL REFUND* ASAP.

hey there can i work in marketing without a marketing degree? or is it better to get other degree so that if the marketing career is not for me then i have a fallback or backup plan because i have a degree in other majors like Information Technology? please hoping you answer my question because i was hesitating to choose marketing degree if i can work in the marketing industry without a marketing degree required then i should get a different major because first off my choice is tourism and management but there are tourism jobs that really dont require a tourism degree and the salary pays less and if there's a pandemic tourism industry is the first job that will be affected so i think marketing for me because some people say its flexible but right now after i watched your video i feel like marketing is not for me :( hope you read my comment so that i can have my peace of mind regarding this major

Thank you very interested/ informative

I thought that because i graduated from a bad country, i am not satisfied with my business degree, but now i see that all the points i've been through are happening in the US, too !!!

I’m about to change to Global Marketing Management. Finance is so hard. I want out of it. It seems similar to regular finance but on a bigger scale. I hope it’s a good choice!

We all have the same problem all around the world about academic marketing. the thing is marketing is a fast-changing field and in colleges or universities they tried to teach you basic things 50 years ago. it is not working at all in the modern market

Thanks for making this video, it's super helpful! What materials/software would you recommend to someone in accounting to learn who's thinking of switching over to marketing? I'm not going back to school but I'm trying to teach myself on the side to hopefully exit accounting one day lol.

Marketing is Just About Studying PPL & Connecting With Them based on criteria of stragetic objective Finance is Just About Math of Ownership

08:45 this is very true. As someone who works in the corporate world in marketing, and mentors the grads on our intern programs, I've found what the universities are teaching students, the skills and concepts, is outdated This is why having a university degree does not chalk up to 'experience'. So here's what you need to know. Some companies really value marketing, while others don't - and salary is the primary indicator. Your goal should be to find a company that values its marketing people - money talks. Don't only apply for roles advertised, look for companies that you want to work for and apply to them directly. I know people who make more doing freelance work, from their parent's home, than if they worked in a global tech company. Experience is everything and that's mostly what employers care about. Having a degree is no longer enough of a differentiator, and experience gazumps a degree every single time. Also, understanding how to leverage the AI tools now available will give you an unfair advantage, as most people aren't using them nearly as effectively as they should.

Hmmm now u got me thinking!! Would love to connect with you I just graduated last year with an associates in digital media design and got to learn the basics of Adobe with that and well I was going to start marketing but now u got me second guessing myself lol

Soo true!

It depends on job title, industry and also university to university. I am doing BBA and we learn social media marketing, digital marketing, IMC (which includes graphic design). Btwn I will specialize in 3 things banking, finance and marketing. Marketing jobs are high paying in fmcg companies main industry of marketing is FMCG like Unilever, P&G, Coca Cola, PepsiCo etc.

It depends what field you go into marketing. Here in Michigan I’m in Detroit and my career success teacher said that the students that work in marketing in Detroit make about 65k a year so it depends where you live.

Im studying marketing right now but I’m thinking about doing a double major of marketing and graphic design to differentiate myself from others and have more skills in design. Does anybody have any advise or input on that because I’m still a little unsure about that part but also really want to do it.

Some schools have websites that teaches you on photoshop for free the college provides some sources that can help on the career you are in.

Marketing is not about "tricking people to why your product is superior" as you put it. It's about how and why your product or service solves the customers problem/pain point better than the alternative.

Hey girl! I’m going to college in September 2023 and was thinking of enrolling as a Digital Marketing student in Europe. Do you recommend it knowing the future is leaning towards technology? Or is it a degree where you work alot and get less than others?

Yes babe 😍😂

keep up the content

Marketing & Buisness management have to be two of the most worthless degress from B-Schools. Technical skills are a must and you cant teach people marketing for something that's common sense. Either you get marketing or you dont. Just because you majored in it, doesnt make it so. 80% Of the people in my marketing department (an organization of 30k employees) didnt major in marketing.

so no?

The thing is alot of jobs just want to see a degree they don't give a damn what its in

Thank you for this video. I am about to graduate with my bachelors in marketing and didn't know this. What is your perspective on an MBA?

This was EXACTLY me in college

I also was 4 classes away from getting my accounting degree.when I took an internship at Arther Andersen . I hated it and changed my degree to marketing and finished with a degree I had never wanted. I went back to waiting tables for the rest of my adult life and now I'm 54 and totally lost lol....i wish I had just never gone to college and had jist gotten a trade school skill. Now I'm thinking about a real estate career

yes

i'm thinking about do a bootcamp, because of the short training time and they have a more up-to-date content, what do you think?

I am a business owner. I will tell you that most degrees require experience to get a job. I have people who apply with marketing degrees but absolutely no experience. I wouldn't even contact them for an interview.

Can I ask what your insight would be for an M.S. in Marketing.. for a person with some sales and business background? (But a B.A. not in Marketing) Also you brought the realness with RU-vid University 😅 .. no kidding. Like you said the competition is fierce. Like many fields I do think it boils down to exuting strong self confidence paired with some technical skill in digital marketing. Why can’t schools just line up those softwares you’re expected to know and boom boom boom

So it means that we will not go to school?? Correct me please

Fuck it, boys and girls... I am joining team MIS. No way am in the same boat with 5 years od dread 🥺😭

Sounds better then getting a no guarantees 8k-15k a year job

This make me wonder whether I should just major in CIS and minor in marketing...

You are right. I have a degree in emarketing and certification in digital marketing. My university was not hands on and never taught me nothing either! Any tips On what to do?

I knew I could trust you when you dropped accounting coz you hated it....I did too, didn't wait 3 years thought the first year I dropped it like a hot potato

So beautiful and intelligent 🌹

Thank you

I'm a finance and accounting student and thinking of switching to marketing it's the only choice i have I'm scared of doing finance and accounting for the rest of my life it seems stressful what should i do

Hi hun I was wondering if you are have a bachelors or masters of marketing degree and what college did you attend ? I’m looking into schools?

I'm doing a marketing degree but I'm thinking of changing it to finance, what you think about it? I feel like anyone can start a career in marketing without a degree but not everyone can do it in finance

I have a Degree on MBA marketing and to be honest i feel like i didn't learn anything from it. All we did was learn things to get good grades. I feel scared to apply for any jobs at this point.

It is 100% true i am doing a BBA specialization in marketing. My professor told me there is a lot amount money in this field but when i visited the market there is no job and if some one is giving you a job it is very low .my heat break I didn't know what to do. What did u do .

I’m a Management major but i’m not sure if i should add a double major or just do a minor in Marketing instead 🤔

If you had to start your marketing career all over again what route you would’ve take instead of traditional college?

Lol it's funny when student discover that there is a huge différence between university where all is theoric and the true life job where when you are making a mistake, your firm may lose money. It's why all the firm ask for concrete experience. When so many people come to the work market and asi for the same job, for sure you will paid lower. It's the market rule .

What about a bachelor in science of marketing management?

Accounting makes so much more money faster if you’re certified. Finance is more practical but still it’s harsh as well, as anything is. Marketing (my major) is exactly what she has said. It gives an overall, it’s very competitive and you don’t get paid much for what you do. If I could do it all over again, I should have got a computer science degree or information systems as we are going that way now. Everything is tech and you have to learn languages (Java, C++, Linux) now in those fields too.

Well i confused now if marketing it is the wrost salary in business type!! So which the best type in business?? I thought marketing its easier than others and earn enough money...

It is kind of pointless to get a degree that pays $40K. One could serve tables for that without the student loans.

What you think of economics??

I switched from marketing to management so hopefully it’s worth the switch 🤞🏻.

Could i ask what school uou attended ? I just graduated high school and im thinking abt going to University of Houston Bauer college... its said to be a good school but the gact that i watched this video makes me realize alot and i thank u 4 that