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Marketing Tactics for D2C Companies - Noura Sakkijha, founder of Mejuri 

Hustle Fund
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Noura Sakkijha is the founder and CEO of Mejuri, a direct-to-consumer jewelry business that empowers women to buy jewelry for themselves.
Mejuri has raised $28 million from outside investors, saw year--over-year growth of 400x from 2015-2018, has a waitlist of 100k people, and boasts fans like Oprah and Kendall Jenner.
We sat down with Noura to talk about
- critical elements of building a brand people love
- marketing strategies that worked in the early days
- how to get started with partnerships and influencer marketing
- tactics she uses to elevate her team during the chaos of 2020
--
This event was produced by Hustle Fund, a pre-seed venture capital firm: www.hustlefund.vc/
And presented in partnership with NetSuite: www.netsuite.com/portal/home....

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21 окт 2020

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Комментарии : 4   
@dominicheng3237
@dominicheng3237 3 года назад
Couldn't join the live one since I am on a different timezone and have been waiting for this to be out. Saw the email on the video and pushed back everything to watch this. Value adding as usual.
@therealnameispete
@therealnameispete 3 года назад
Outstanding primer on success with D2C. Some stand-outs are the "Monday drop model", paying attention to LTV/CAC ratio week over week. For a five-year-old company, Mejuri is surprisingly mature.
@vivekanandpalaniappan4112
@vivekanandpalaniappan4112 3 года назад
Great interview !
@adheipsharma9295
@adheipsharma9295 15 дней назад
I have an animal Healthcare supplements business, i really want to work with some great humans ... Kindly let me know if anyone is interested. I want to export and expand.
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