Martini Caffè Torino 

Achieving cut through in a busy exhibition environment is no mean feat. So, for the first dedicated brand experience for Martini’s Caffe Torino collection, we knew we had to create something seriously unique to cut through all the clutter.
To communicate the brand’s Riserva Speciale product collection, we bespoke-designed an imposing 40 square meter stand at FICO Eataly World - an influential trade event dedicated to aperitif and digestifs.
Targeted at the HORECA industry and spirits enthusiasts, bartenders are the Collection’s prime consumer group. Our visually arresting space recreated a trendy bar setting (visitors’ natural habitat!) and achieved maximum impact with an influential audience, reaching over 4,000 attendees.