They’ve repeatedly almost gone out of business. And, the movie branch makes all the money. This is why they replaced Peter Parker (they didn’t own spider man). This is why they disbanded the fantastic four (didn’t own this movie rights). This is why they did away with all mutants and replaced with inhumans (they didn’t own any mutant or even the word mutant for use in movies). They didn’t want to keep writing stories to be made into movies so some other company could make all the money. Then … obviously, some new deals were struck and they started to change some things. Still, the books don’t make any money. Not compared to the movies and shows.