Thank you for all the love! Please subscribe for more episodes if you enjoyed this one 🙏🧡. Timestamps: 00:00 Intro 01:51 Fan art and Matilda's origins 04:29 Getting started and taking a leap 07:18 Growing up in Sweden and moving to the US 09:48 What Matilda's challenges in the early days have meant 11:56 Matilda's make-it-or-break-it moment 14:29 Strategy behind the growth? 15:22 Mistakes when getting started as creator 16:56 Why the interest from US and Australia? 18:13 Personal life and mental health 20:25 Where is the social media game heading? 24:25 The industry issues that led to Djerf Avenue 25:58 Step 1 and the dynamics behind the business 31:03 Dining experiences in the American Express Platinum membership 31:58 Production, back-end and supply chain 34:20 Djerf Avenue's income numbers - 4X-ing every year and self-owned 36:37 Building the Djerf Avenue team and the personality trait they're looking for 40:09 What Matilda has learned from Djerf Avenue 42:45 Djerf Avenue's differentiation and is there a secret sauce? 46:10 Matilda's advice for starting a business with your partner 48:32 Why TikTok is crazy about Matilda’s hair 49:39 Matilda’s and Gustaf's advice to themselves 54:35 Matilda's wedding dream performance, and learning languages through music 56:05 The best compliment Matilda ever received 56:43 Thinking forward: a move to the US?
Matilda is actually a great example of picturing her vibe for social media, building an brand and just enchanting people with it. No wonder the brand is getting bigger.
She’s such an inspiration. Love hearing stories like this where someone hits the cultural wave just right and makes smart decisions that will keep her financially secure for life. All whilst still being so young, must feel great for her and her family to know that even if it all ended tomorrow, they will be fine (not that it will because Matilda is smart and knows how to pivot, but you get my drift, she’s had more success in these few years than most people do in a lifetime.)
Really good interview. She's very charming and obviously smart. Would've been interesting to have Rasmus in the interview as well, even if just for part of it, as he clearly plays a large part in their success as she mentioned.
"It is not easy to be from Sweden" - I am from Ukraine and I really do not understand why it`s not easy to be from Sweden when you are a creator. I need explanation team😅Great girl! Really inspiring, soft, feminine and hard working😍
Love Matilda so much!! This is such a lovely interview and how laid back this was. Grateful to her for being the person out there that we all need. She's such a light!
Otroligt bra intervju. Man märker att Matilda kände sig trygg. Samtalet flöt på bra, många bra frågor som inte var allt för upprepande mot vad man har läst tidigare. Vilken otrolig resa Djerf Avenue har gjort, så inspirerande 🥰
Wow, what a totally awe-inspiring interview. Thank you so much for sharing your story so authentically, Matilda! Your dedication to the credibility of your creative process is truly honorable, and I couldn't agree more with regards to the real need for raw realness in a world of fake, overly "enhanced" social media we're all terribly tired of scrolling through. Cheers and best wishes to you and the soaring success of your incredible, self-funded brand! Thank you so much for inspiring me today!
Omggg I follow her for soo long on Instagram but for the first time I’m seeing her talking I mean I did hear her voices on Instagram stories but not like this. She is so pretty 😊
what are the traits of these girls? Why are they inspired and inspired for what ? What are the benefits to the world? What value does being an influencer add to shopping and sharing what you wear ?
This is what gen z consumes everyday on social media, so Matilda being humble and transparent about her journey can motivate and inspire this new generation to understand that there’s a hole story with ups and downs behind some pictures that you see on Instagram :)
And guess what? Countless try and fail. She didn’t. We want to find out why. It’s clear she has a good head on her shoulders. How about you try to be an influencer and build to be her competition? I’ll wait…..
at 24:14 you said "the people who understand this really well..." when you say "this" are you referring to understanding how raw and real content and authenticity are the future?
I was really hoping for this to be a great interview, unfortunately the interviewer is all over the place with his questions, no ability to connect a storyline to his questions. Incredibly boring - not her, I feel like we could have learnt a lot from her story, but his questions were so surface level.
Just seemed like your questions weren’t deep enough and you wouldn’t fully ask the question and trail off and let the guest speak freely. So it just felt a little all over the place and hard to follow. All the questions seemed like a variation of the question prior.
15:31 ex: “Did you make any mistakes?” I feel that this question is obvious - any entrepreneur will experience mistakes. Maybe a better question would have been “What’s the biggest mistake you made when you were 3 months in?” Or “What mistake was the most pivotal for your brand in the early stages?”
17:13 Perhaps it was just this particular guest that you weren’t interested in which is why it feels messy. But earlier in the video she said her followers are predominately US - but you ask her the same question again here. It just feels like you aren’t genuinely listening or interested in her story. Not being critical - just trying to give back genuine feedback x
I follow your Mom🌸 I love see how is she. I from USA, I star follow you because RU-vid showed me a video and I liked who you are. I agree with what he says about instagram.
For a beautiful woman it is easy to get a lot of follower, not to underestimate her business, I think real success for a woman is when she can doing her business also without showing her in the public..
