MAXIE: Hasbro’s Ambitious Attempt to Challenge Barbie 

In my opinion, Bratz was Mattel’s karma for how they did Jem & the Holograms 😂😂😂 The Pink Beret’s were ruthless

Poor Jem, I loved that doll. I had the original one, a gold one with gold bits in her hair and one with extra long hair but she didn’t have the flashing earrings. 🌟

Mattel making a doll called Jazzie when Hasbro had Maxie is actually insane 💀

Fun fact about the commercials for Maxie: The actress that played live action Maxie was Debbie in Nightmare on Elm Street 4: The Dream Master.

On a side note, the Jem cartoon was legitimately good

Barbie being called an “older yuppie” is still the funniest part of all of this

Maxie is such an underrated line, and I'm glad to see it's getting more attention! They also reused some molds that were used with the Jem line as well, including the hoop earrings from the Hula Hoop and Sun Splash dolls, and the zig zag bracelet used in fashion/accessory packs!

hasbro still has a lot to improve when making fashion dolls; i think their best recent attempt would be the descendants but the equestria girls and disney princesses left much to be desired.

I remember _Maxie's World!_ I used to LOVE that show. I was in elementary school when I saw it, but NO ONE around me seems to remember it. ☹️ I'm SO HAPPY to see other people acknowledging it! Also, I had _no idea_ that it was based on a doll line; as a child, I always felt that Maxie reminded me of a highschool, cartoon Barbie, but never imagined how close I'd be to the truth! ♥️

Jazzie's sculpt wasn't just recycled from the Heart Family collection, but further back than that from the Kelley sculpt, from Mattel's Starr line of dolls from the late 70s. Before even Maxie, there was blonde highschool teen Starr, and her friends Kelley, Tracy, and boyfriend Sean. (You should do a video on them! Please!)

Jems quality was 100 times better then barbie hands down !!!! If they made flip side fashions today theyed have to charge 150 for each one !!!!

Ok I just got hit out of nowhere with a nostalgic stick! I remember having a Maxie doll but I didn’t realize how many of my “Barbie” clothes and accessories were actually from the Maxie line! Also we had the New Kids on the Block dolls. I was like 5 and didn’t know/care who they were, but I took that Joey doll with me everywhere, lol

wow the maxie clothes look SO nice for the price of these dolls. ive never heard of them before

This isn’t even out and I’m already so excited to see. Glad to see you back!

Maxie's World was my favourite as a kid, didn't know they have a toyline, but even then I acknowledged she looks like Barbie. However, Jem & The Holograms will always be my childhood 'sweetheart' 😊❤

I never had an actual Maxie doll but I do have vivid memories of going through the catalogue and finding her cool and mysterious because I never heard anyone talk about her. So I enjoyed this trip down memory lane! Also, Mattel, how do you manage to frustrate me more for every video you're mentioned in?

11:41 A boyfriend named Dude… Could they not think of a better name?

I’ve been binging your videos and am SO excited to see that we get a new one tonight!! You make the BEST videos, I can only imagine how long they take.

I loved Jem dolls. I was no fan of the Barbie and the Rockers. I got tired of Barbie having her version of everything other fashion doll out there when there was room for everyone.

Hasbro just didnt make fashion dolls as pretty as Barbie. I was a kid in the 80s. I loved the Jem show but was so disappointed in the Jem dolls. Their hair and faces were just god awful! I was a teen by the time Maxie came out and lost interest in dolls but honestly they werent much better. The Barbies in the 80s were amazing! Excellent quality and amazing hair and clothes. Unless you buy a collector Barbie now, Mattel got really cheap with the quality of Barbie. Cheap hair and cheap clothing.

Jem was too big and fashion packs were not enough. That’s what killed her sales sadly because I LOVE JEM

I remember being obsessed with Maxie’s world cartoon, it was so fun!

I would love it if you make a video about the history of Middle Eastern or Muslim dolls, specifically Fulla, Razzane and Simba's Jamila. There is also an Italian doll line called Tanya that I hope to see a future video on and also Winx Club dolls. Thank you so much for your incredible and informative videos.

Can you do a video about the Blythe doll? She's my favorite fashion doll

Me & My friends were Jem girls. The play sets were cute, the roadster was cool, but the dolls were hideous.

What Mattel did to Jem was messed up, but at least it had its cartoon fans. It seems like doll lines do better when they don't try to look like Barbie. I had the Maxie party place and bathroom vanity but thought that Maxie herself was a less cute Barbie clone. In hindsight I can appreciate what Maxie was going for, but trying to beat out Barbie in the 80s and 90s with a similar doll... I dunno if that was ever going to work out.

Back then when i was 12 yrs old year 2000s. my mom gave a "wendy" doll to me as a bithday gift. I didnt know it was only a barbie clone bcuz they bought it in the mall and the doll really is a legit clone of 80s and 90s barbie. The face, the bend & snap legs, the hair, shoes, and comb. Everything looks the same as the 80s and 90s barbie. You really cant see any difference. I was sad to not see a history of this doll. I looked online to see pictures but i cant find any version of the superstar facemold wendy doll. Maybe mattel will sue the creators of this since they legit copied everything 90s and 80s barbies.

The Maxie doll with the jean jacket looked so high quality and far more fashionable than barbie. Her hair especially looks so classic 80s, like DJ and Stephanie from full house😍

I had Barbies but I always loved the Jem dolls more they were just cooler looking.

I think that Hasbro’s mistake was trying to make Barbie clones I mean Jem and Maxie look a lot like Barbie in these commercials and Sindy resembles Barbie a lot too they should have made them brunettes, redheads, or African Americans

Have you heard?-a fashion doll retrospective For another upcoming video can you talk about the history of the Sindy doll ? I really want to learn of what happened to that one that Hasbro made

where are youuuuuuu? I miss ur videos!!! 🩷

Mattel is pure evil. They try to shoot down the rival as much as possible. Currently Barbie quality is getting worse and worse. I wish Hasbro would fight back.

If only hasbro released Sindy in the US but knowing Mattel that probably would’ve been cancelled in the US too

I was so naive. I thought the cartoon was first and inspiration for the doll. I had the Jem dolls but was so disappointed they were larger to Barbie because then dimensions were off and I couldn't world-build with them together. BUT now I see they probably did it to avoid litigation.

Happy to see you back❤❤ love your content and the in delth analysis!! Myscene brought me here and your other videos kept me to stay so 🎉

I was Barbie and the Rockers for Halloween and a big Jem fan. I guess they were the Nicki and Cardi of our times 😂

I just stayed up watching every episode of Maxie's World I could find online... 10/10

Barbie and the Rockers were the REAL Misfits!!!!!!!

Hasbro is only good for making baby alive doll and Polly pockets for dolls but i think the jem dolls are really cool because I have my moms old ones and I love the show

I will always and forever be truly outrageously in love with Jem…and I still have an original JEM doll in the box

So I did have this doll… her body was thicker then Barbie too. Her height, hands, feet, body was bigger but not by much. But almost a clone! I never knew until now that it was a completely different brand!

Please make more videos 🙂 I love your channel!

I vaguely remember Maxie but she's a little before my time. My first Barbie was Light's & Lace Barbie. Got her when I was 5 in 1991~ 💖 Pretty sure my older cousin's who are gen x had a few Maxie doll's. I asked them what the doll's were back then & they said 80's barbie doll's. I knew they were Maxie because I remember seeing the name on the box though when my older cousin got one. Pretty sure the Maxie doll's were still being sold in the early 90's back then. I remember seeing them in the Toy's R Us back then as well.

Great video. The Jazzie Dude doll is the Derek doll from Barbie and the Rockers - so Mattel used that same mold to complete with both Jem and Maxie. Mattel’s biggest advantage was they could use the old playsets from the 70s, like the Osmond’s stage and the Barbie camper for BATR, so these didn’t have to waste the time and money to make new playset molds. Jem, Maxie and Sindy shared a lot of accessories, even NKOTB used Jem’s microphone. Even My Little Pony shares a few accessories with Jem. One of the main designers on Jem, also designed for Maxie, and when Maxie ended she moved to the UK to continue work on Sindy.

🥳🥳🥳‼️ So glad to see you’re back again!! 💗

I always thought Barbie was cuter than Jem, but Maxie is MUCH cuter than Jazzie, imo.

The only real True Rival of Barbie were the Bratz Dollz

I absolutely love how detailed all your doll analyses are. Absolutely love this channel. ❤️

I had at least two different Jen dolls but not her friends or the Misfits. I had a Maxie doll or two as a kid and I would’ve just sworn she was another Barbie. Does anyone remember Jazzie?

I used to watch Maxie when I was a kid. I was soooo upset when it got canceled.

Somehow I don’t remember Maxie- I guess by the 1980’s I was getting too old for that sort of thing. I do remember Dawn and Love, which were popular in the early 1970’s. Maybe do a video on those.

I liked Maxie!!! They should try again....Bring Maxie Back!!!

Maxi was given to Barbie. I’m sorry they can say what they want to say after they stopped with the maxi whole lineup that’s when Barbie came in, and they took all the ideas and all the creativity that Maxi had they mimic and copied and made success they should’ve stuck to the maxi line

I love the Jem and the Holograms cartoon, but the dolls were a letdown. They were too big and clunky. Even if the Jem dolls had come out first, I still would have preferred Barbie and the Rockers

I didn’t like Maxi. I had just stopped playing with Barbies around this time. She seemed like a goody two shoes. The boys at school would tease the girls by singing Maxi at us. Because we were just starting our periods- and to have a doll actually named Maxie like a maxi pad was weird and embarrassing.

Jazzie sucked. And yes her face mold was from star. Idk why mattle never kept star alive but hasbro had better realistic and bad ass beautifully done dolls i still love barbie but i truly loved hasbros lines

Haha a young christina Applegate would've been a good live action maxie in her early Kelly Bundy days lol

Thank you so much to provide more doll history and I'm glad to see you back!! -Barbie love, Roberto Marín.

I was a huge fan of jem as a child but i never wanted the dolls. I never had barbie and the rockers but even i vould see the jem doll were pretty clunky and ugly. Integrity would go on later to do jem dolls right but man those original dolls werent appealing to me at all.

I loved Maxie's world cartoon. I used to rent it at Blockbusters ❤️

But Jem was way better than Barbie and the Rockers. They also had bigger shoes that were cute.

I would chose Jem over Barbie every single day of the year for the rest of my life.

I remember Maxie’s World, but I had no idea it started out as a toy line. Then again, I should have known as pretty much every cartoon in the 80s-early 90s was a glorified toy advert.

I got the Prom Maxie doll for my 6th or 7th bday- she was my favorite for a long time!

I had a Maxie doll, and I was aware of a cartoon tie in, but I was so young and it came and went so quickly, I have no memory of it except the opening. But my Maxie doll was special to me. Out of all my Barbies (or wanna be Barbies), she held the dearest place in my heart. The Jem toyline was cancelled before I was born, but I watched the cartoon in reruns and I loved it. I own the whole series on DVD now. If I had the money to spend on an original Jem doll, I would do so in a heartbeat. I think history has vindicated Jem as the clear winner between her and Barbie and the Rockers. Jem is a cult classic with a strong fan base. As opposed to whenever someone mentions Barbie and the Rockers, it's usually, "Oh yeah. That Barbie that was made to compete with Jem."

Barbie and The Rockers also came with a cassette tape. I got the whole set for Christmas one year. I wore the tape out.

I’m still bitter to this day that they ended the Jem line for stupid Maxie.

Maxie was way better than Barbie... I wish she was around when I was a kid 😢

With a name like Maxie, no wonder she failed...

Sorry but jem as so much cooler than barbie and the rockers it’s all marketing

i have a few of her. Sold a bunch of them recently to a little girl

All 3 doll lines are cute,But I love Barbie and Jem and the holograms the most.😁👍 I also have some Maxie accessories I found in doll lots I got from Goodwill and Flea Markets I use on my other dolls.

My neices played with Jem and were crazy about her

1:14 shows you people were easily offended back then lol damn you toy toons 😂

Yes jem has big feet! I used to make ken walk around in jems shoes all the time. 😂

Get so excited whenever you upload, regardless of the topic. Glad to see you back, thanks for another amazing video! 💖

It’s a shame Maxie didn’t catch on. She was adorable.

The jem cartoon was a big succes and I think the dolls would've sold well if they weren't well... Ugly. They were very unique and detailed but the sculpt and bulky bodies simply didn't look that good.

Yeah Jem was WAYYYYYYY better. They had the Misfits

Wait, why would releasing the cartoon before the toyline be a negative effect for the overall brand? Did it divide the market? Was it because of cost saving measures (in case the toys weren't a hit)? Did the show negatively effect the perception of kids interested in the dolls???

Back to rewatch the video😂 Wanted to say is there any time you could look into Barbie S.I.S (So in style) dolls? I just found out about then myself!

And a boyfriend named “Dude” 🤣🤣🤣🤣🤣🤣🤣

I still find it hilarious that my parents bought my sister all the barbie rocker rage including stage when she was completely hooked on maxie 😂

I’m happy you back 😁 I need for you to do one on Moxie Teenz.

I love your videos!! You're my favorite dolltuber 😁

Maxie, sounds like Tampax. Maxie Pads.

As a kid, I loved the Jem cartoon and got all the dolls, except for Kimberly. Got a few of the Maxi dolls too :o)

The Maxie doll was so cute too! 💖

I give Hasbro props for trying to rival Barbie and do something innovative in the doll world. They may have lost the battle but at least we got the animated JEM series. Did Barbie release an iconic animated series at the time? NOPE!

Really who now has heard of jazzie lol no-one

Maxie deserves a reboot

I had the Maxie prom doll. It was pretty but I hated the fact that it was too tall to play with my ponies, and too short to play with my Barbies. So, I ended up not playing with it much.

woot woot!

Maxie is a high quality doll line that I have enjoyed collecting!

The cartoon lowkey looks really cute; I'd give it a watch if I could find it online...

I like the new voice for the voiceover

I sort of goes to show how unimaginative Mattel can be at times

I'd love a video on Janay dolls from Integrity toys!! xoxo

I loved my Jem and Maxie doll!