Jeffrey Bernstein, Barclays senior restaurant analyst, joins 'Power Lunch' to discuss the consumer health in restaurants and McDonald's latest moves to attract lower-end customers back in stores.
The consumer has exhausted "a lot", not all, but "a lot" of their stimulus money. 😂😂😂 What, you mean the $1200 given out three years ago?? These guys are hilarious.
So they are going to offer a double cheeseburger and fries and a drink for $5. How is that a value deal? You can just buy each item individually for the same price. Wow what a deal!
I don't see 3 low end items for $5 is going to bring people back. The corporate fuckup when they price people out. People already weaned off McDonald's, that bond and trust has been broken. They think the current economy is forgiving enough to get their customers back by offering $5 bundle while people are still thinking of the good old dollar menu? Good luck to Mcd franchisees
It wont be a tailwind....95% of franchisees said they voted no to doing the 5 dollar meal, and places like California where minimum wage is now 20$ an hour, will actually be a headwind...mcdonalds is becoming waaay over priced, cut costs, lower prices, consistent earnings are better then declining earnings due to lower demand due to higher prices
