McSpaghetti? How McDonald’s Crafts Its Country-Exclusive Menus | WSJ The Economics Of 

Ray Croc being labeled as the founder of McDonald's is a interesting move. Yes, he founded the McDonald's Corporation, but the McDonald's brothers, Maurice and Richard, actually founded the first McDonald's restaurant

McSpicy started in Singapore in 1999. 🎉 4:11 Singapore is not in China. But we do have our own variation of Chinese here though. Lol.😂

I'm not the biggest McDonald's Fan but when I was younger and went there more often we had a "McRösti" here in Germany. It was basically a hamburger with a German/Swiss Potatoe Pancake topped with Bacon and I absolutely loved it!

Imagine how much people eat at MCDonalds in the US if their sales are still 59% compared to internationally. That is insane!

Spaghetti is incredibly popular in The Philippines

They need to put international stuff on all the menus to try 🤤

Out of all, McD price is highly competitive than others, I strongly believe that is one the prime reason for their growth too.

The tonkatsu sandwich in Japan is the best McDs menu item I've ever had in any country.

If you are interested in this topic, I highly recommend the book Golden Arches East, which describes how McDonald's entered several different markets in East Asia by tweaking their products and services. Fascinating!

The Japan menu is amazing. The teriyaki burger is sooo good. And the Melon soda floats 🤤🤤

They have chicken and rice at almost every fast food in the Philippines. Including Wendy’s, Burger King and Pizza Hut 😂

Actually ray kroc is the founder of McDonald's RealEstates not the McDonald's fastfood 😄

I was about to say uh… ray didn’t found McDonalds. Even after it became a corporation and franchising the mcdoanlds brothers where still active. Then Ray Kroc swindled the company from them on the basis of a handshake deal

Imagine my disappointment as a Filipino when I saw personally that there are no rice meals in Mcdonalds in the UK and US

I've had McDonalds in about 24 different countries; my favorite local selection was at Thailand.

Kind of dumb to not be more international here especially in urban areas. I would prefer an Indian spice burger as I make them at home. Even a teriyaki burger is a nice improvement. Or mere barbecue sauce. I like to mix it up and not have the same thing constantly. Maybe merely have diff sauce dispensers? Arbys always attracted me because the sauce is something different from the norm.

They would make a ton of money if they held more “limited time events” where they serve exclusive goods from different mcdonald’s across the world

I hadn’t willingly stepped foot in a McDonalds in the United States since college. It was our first and last food stop on a mission trip to Poland this summer. Hard to describe but it was legitimately good.

When I was a kid one of my favorites was the passion fruit sundae they used to have in Brazil

I seriously don’t get the broken ice cream machine joke in the US but here in our country, Mcdonalds Mcfloat and sundae are definitely the ones driving their sales. We are in a tropical country so I guess they made sure to maintain those plus they kinda lose with the fast food scene here with Jollibee, BK, KFC, Poppeyes etc. They have one bomb localized menu and that’s the cheesy egg pandesal sandwich. That’s one of my fave bfast items. When it comes to coffee, they are definitely one of the best even if they kinda suck with main menu items but their burgers are good tho.

My absolut favorite burger is the 'McRaclette with Bacon' in Switzerland. It's amazing!!!

At 4:09 she says that the McSpicy started as a local taste variation in China, but everything online seems to point to the McSpicy actually being first introduced in Singapore in 1999. Was there a secret spicy burger that predated the McSpicy?

Makes complete sense from a business perspective

Please localize it in Vancouver too!!! Vancouver here has super high population from Asia. If you take my words, sales will rocket!

Vegan for over seven years. Tried the McVegan sandwich in Germany. I thought the best part of the meal was the soda. It just didn’t taste like a quality vegan burger. The greens on it were super fresh, but the flavor profile was uninspiring.

in canada growing up they used to having something called a cinnamelt or something like that, I miss it so much

“We officially lost the 🇻🇳 war but McDonald’s are there now so…..” -Red Forman, That ‘70’s Show

McDonald's: I got bored of the Big Mac and Quarter Pounder decades ago. If you want me back, bring some of the popular international menu items to America.

Here in Austria Mc Donald's used to have the Mc Rösti burger which is a burger with a patty and a potato pancake. I think its really good if not better than the regular ones.

i'm a bit ashamed to admit this, but it's a fun part of travelling to enter a mcdonald's to see their menu (& try their food if time permits). i'm not even american, i'm from singapore...

In the Philippines, McDonald's had to compete for the lucrative kids' birthday party market. And every place that wants people to book kids' birthday parties MUST have both spaghetti and friend chicken. So McDonald's, Burger King, Jack in the Box (which was there briefly), etc., all had to have have these two items on their menu, even if they don't offer them elsewhere. To match Filipino taste, McDonald's McSpaghetti is sweet and has bits of hot dog in it. The ad on TV has a little girl say, "Manmis-namis, ma-cheese, ma-hotdog!" which means, "Kinda sweet, kinda cheesy, and it has hot dogs!" It's not very popular with Americans or many other expats. But McDonald's fried chicken (McChicken) is actually good to the American palate, but comes with mashed potatoes and gravy. McDonald's, called "McDo" by Filipinos, adopted that branding and owned it, and they also created the "McDo," a hamburger which matches Filipino taste and is much like the burger at the jugely popular local fast food, Jollibee. The McDo is a slightly mushy-textured, meatloaf-like patty which is not really hot, but is mildly spicy. Filipios love it; expats in general do not. The also have the McFish in the Philippines, which is pretty much like the fish filet in the US, but rebranded with a different name. The best thing in the Filipino Jollibee is their fried chicken (Chickenjoy) and the peach-mango pie. It's really good.

Hawaii's breakfast platter is my favorite. One reason I don't want to move out of Hawaii lol.

In Thailand, McDonalds now serves Patangko fried dough at all hours of the day.

Sure wish they would adjust the sausage formula ... in the Ohio cities where I live, it is a good flavor, but very mild, but out in the country areas, it has a much more country style flavor.

Great mini doc! We have the standard boring U.S menu in England (actually the US probably has a more varied menu!)

Same here inthe Philippines. McDonalds makes the spaghetti sweeter to attract locals.

They look at SEA and think "They need to learn how to be regretful the very next day" and invented McSpicy

Indians may not be eating cow based beef burgers but they are funding the largest cow butcher beef company.

i love mcDonalds burgers, it my favourite food

Can you review the Jollibee food menu?

They adjust to the taste buds of the country they serve. My question is are they #1 Fast Food Restaurant in that country? Or compete with a Fast Food Restaurant from that country?

Brazilian limited edition during fifa World Cup are the best. I do t know if it’s available outside Brazil but they are the best.

Hmmm, I thought the mcspicy was first launched in Singapore. Not china? It is so popular in SG

I love whole wheat burgers from McDonald from India 🇮🇳

First one was in San Bernardino,Ca not Illinois

⭐

McDonalds Argentina had very popular Pancakes with Dulce de Leche.

*Correction, Ray Croc is not the founder of Mc Donald's*

Every time we visit a different country, we try the McDonalds there. Especially in Asia. In Thailand, their breakfast included porridge, and the McPatongco which was a traditional fried bread locals eat for breakfast with a sweet milk dipping sauce. HongKong's spicy wings are delicious! And the different offerings in Philippine McDonalds is always a treat, from Matcha McFlurry, to Milk Tea McFlurry, and all of the Silog breakfasts like Longanissa with garlic fried rice and egg. Oh, and the Cheesy Eggdesal (Filipino Pandesal bread instead of the McMuffin) is a way superior breakfast sandwich option.

It's pronounced as Mc-Aaaloo Tikki Burger. Aaloo = Potato. As far as internationalization is concerned, McD and KFC are the only US-based QSR chains that are able to adapt to foreign markets and have integrated well with local food culture. Subway does okayish (It keeps things simple). IMO Starbucks is the worst.

Here in the UK, the HPA ( health protection agency) found samples of faecal matter in ice maker machines and on the touch screen menus. Yuk! Thank goodness i haven't touched a macdonald in decades

Watching this video makes my mouth water 😋😋😋😋 you're incredible at video editing WSJ I love you guys

Ar-Rahman (Arabic: الرحمان, ar-raḥmān; meaning: The Merciful) is the 55th Chapter (Surah) of the Qur'an. It has 78 verses (āyāt).

i had a MC-raclette last week in Zürich last week

McDonald's needs to update there menu

The McPlant is actually very good!

McDonald's China (1.4 billion market, hello?) needs to step up their game, especially in the sauce department. They only offer 2 freaking sauces across an entire country with dozens of cuisines. And I think something based on Gochujiang would be better than some overrated sweet chili sauce for Korea. Vietnam and Thailand can have some Sriracha based sauces.

in indonesia most popular mcd menu i believe is fried chicken and rice!

Mario would love that lol

It’s a great company for long term investment

mcdonalds never had onion rings in australia at least in the last 20 years, why is it in the thumbnail

Saying that McDonald's founder is ray kroc is crazy

They should do a McGanja in Amsterdam

McDonald's is way better in other countries than in the U.S.

Glaring mistake in the video, McSpicy started in Singapore and not in China. And no, Singapore is not in or part of China.

1:02 there is no McDonald's in Bolivia guys....

and McSpaghetti isn't even the country-specific meal of McDonald's in the Philippines. It's burger-desal, a breakfast burger made with the local staple bread.

i love mcdonalds

the mic-alooooooo tik-kee burger

The unit price of the Big Mac is high, and the quantity is large for me, so it is difficult for me to use it as my economic standard. The price of chicken crisp using molded chicken meat is easy to understand for me. The unit price of beef is high and the beef market is usually unfamiliar for me, so the movement of cheap price of chicken is familiar for me. In terms of service content, I think Westerners' customized orders for ice removal and allergy countermeasures have had an impact on Japanese service, but I feel that there is an inequality between Japanese who do not know that customization is possible and customers who take full advantage of customization and make excessive demands as a matter of course.

When did Canada become “international”?

When I was in Asia I was able to get a red bean pie

I have never seen onion rings on the menu in Australia.

This makes me want to eat Mcdonalds... The b-roll was too good not to be an Ad

shake shake seasoning in asia makes fries next level

mcdonalds prices are INSANE right now. their profits are insane too which is why i refuse to eat there for the last 2 years. they jumped on the lets raise our prices because of the pandemic train.

As for the Arab countries, we don't eat fast food meat because our local dishes are very meat induced and we aren't the best with chicken so chicken is the only option if we eat outside the house.

I always try McDonald's in every country I've visited. The nicest I've ever had was Japan and Germany. The worst was America and the UK

Needz Broccoli veggie & Fish NUGGETZ! An Ice Cream Truck. Frozen a burgers / More Than 1? At Home Ice Cream Machine w/ Decoder Fridge Magnet. EZ Bake Flexy Ovenz too, cupcake. Backyard Fort McNugget Playhouse & Golden Egg Toilets?

The CEO is clearly wrong here. It's not redundancy, those are localized and adapted recipes. Chicken sandwich in Malaysia is different from chicken sandwich in Germany, isn't it?

Problem with McPlant was probably the name . It doesn't sound tasty at all. The Indian Veggie stuff has names that sound better and tastier . Like you want to try it. McPlant just sounds flavorless.

Poutine needs to come to the US; it would do amazing over here.

I want the McRib back in 🇨🇦

McDonald's! Give McPops to your US customers, por favor

great vid... but the map is wrong

From an Australian point of view, I have not seen Onion Rings at all

Ray croc "Founder" of McDonalds? That's rich. And he named it in favor of two guys who happened to be hanging around - Maurice and Richard Mcdonald... Right? It's like saying that John Y. Brown Jr. founded KFC and that guy on the logo, Col. Sanders is just a mascot.

in china mcdonald sell porridges and Chinese Doughnut

mcdonald's not having onion rings in the us is a crime

In Indonesia, McDonald is fried chicken and rice

eh hello Singapore is not China. Mcspicy first started in Singapore

The map missed Kazakhstan.

Bring McPlant back please

mcdonalds founder, Ray Kroc *paused the vid and went straight to the comment section*

Without spaghetti and fried chicken, McDs would get walloped in the Philippines.

Filipino McSpaghetti slaps but its mid compared to Jollibee spaghetti

the McOz burger had beetroot in it 👍 aint a burger without beetroot 😄

Ummm can we get these in the US?!

Bring beer to U.S Mcdonald's, sales will skyrocket after that.

Mc Maharaja is not made with mutton. It’s still chicken.