Meet the Secret Title Guru Getting YouTubers Millions of Views

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Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved RU-vid titles.
In this episode, you'll learn,
•How to model titles
•The differences between education and entertainment channels
•What most creators are getting wrong
•And much, much more
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TIMESTAMPS
00:00 - Meet the Man Who Solved RU-vid Titles
00:53 - Title Expert Reveals What a Title Actually Does
02:34 - You Should NEVER Do This With Titles… Unless
05:11 - What Happens When You Write the Perfect Title
09:18 - How THIS Company Changed Our Channel
10:29 - The Only 3 Emotions You Need for Better Titles
13:15 - The Dark Side of RU-vid Titles (and how to avoid it)
18:47 - The Silent Hacks RU-vidrs Use To Hook You
21:31 - Do NOT Make Your Titles Longer Than This
23:45 - The Biggest Mistake RU-vidrs Make with Titles
25:51 - How Pro RU-vidrs Actually Write Titles
34:58 - Don’t Be Original
***
CONNECT WITH JAKE
🌐 Website: creatorhooks.com/
🐦 Twitter: / jthomas__
💼 LinkedIn: / jake-thomas-creator-hooks
***
CONNECT WITH ME
🐦 Twitter: / jayclouse
📸 Instagram: / jayclouse
🎵 TikTok: / jayclouse
💼 LinkedIn: / jayclouse
***
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***
TEAM
Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: / conorconaboy
Thumbnail Artist // Jonathan Sippel: / thumbnailgrail

Опубликовано:

27 июн 2024

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Комментарии : 70

@goodenergi Месяц назад

I’d actually disagree with “only do what works”. My top video ever (1.3 million) was something I’d never done before and is not that popular in my niche. the same with some of my other top videos. Try a mix of tried and true and new formats.

@navyseal4000 Месяц назад

I have no experience, but it stands to reason that the best idea is first to replicate, then to iterate. It sounds like you've gotten to understand through replication enough to the point that you're able to iterate

@leonkniel 9 дней назад

I'm not sure that's what he's saying. I just think that it's about finding inspiration in other niches as well as your own. Finding what works in every niche.

@FoundationBibleStudies Месяц назад

Thank you for re-interviewing Jake, still trying to get a grasp on titles.

@MyWildBackyard Месяц назад

Make comment word clouds of the comments' sections of your competitors! That'll show you what people want and are responding to in your niche super quick

@wittworks Месяц назад

I love Jake. He changed my channel and life.

@CreatorScienceYT Месяц назад

He’s the man!

@WoodshopMike Месяц назад

Any other videos from him you'd recommend Drew?

@OperationAndrew. Месяц назад

I didn't actually read the title of this video. I saw the text on the video, and recognised him from a previous video you made. And clicked because I wanted to watch something. Interesting

@SouthpawHuncho Месяц назад

I just grew my channel 600 subscribers in one day following this dudes advice . Thanks for the content fam

@CreatorScienceYT Месяц назад

That’s awesome

@SouthpawHuncho Месяц назад

@@CreatorScienceYT your channel is awesome bro 🙏

@AndresArosemena Месяц назад

What did you do in just a day to achieve that?

@wrestlingwithwords Месяц назад

I’ve always loved your interviews with Jake. Thanks again for an amazing video. These topics about titles and thumbnails helped me get my first few viral for me videos. Thanks again!

@tube-master Месяц назад

Modeling what works is the recepie for sucess on RU-vid! This is a completely different perspective on RU-vid titles than what everyone on RU-vid is talking about. Thanks for the video! 🎉

@Greinerdavid Месяц назад

Great questions and great interview. Jake Thomas knowledge is so valuable. Love Creatorhooks

@institutmorningkiss 29 дней назад

Subscribed because you're the only person on RU-vid who pronounced Niche correctly !

@thegreatmargaritahunt Месяц назад

Jay, thank you for sharing your thoughts on the exhaustion of negative titles. Negativity, drama, and fear may get you to click, but my videos have little negativity, drama, or fear. I appreciate the recommendation to look for inspiration out of my niche.

@dranipani 20 дней назад

07:58 - That's awesome!!!

@WaywardZombie Месяц назад

Dont Make Another RU-vid Title Until You Watch This

@spanishblueprints 29 дней назад

Where’s the link to this video?

@thehonestchannel 12 дней назад

Just excellent advice. You’re doing a great job with this channel Jay 👏

@SmartHobbies Месяц назад

Good food for thought. I really liked the idea about borrowing title frameworks that work in other niches.

@baldlyrudy Месяц назад

Jake is absolutely a master at what he does. So happy to see him here. Stellar content Jay!

@CreatorScienceYT Месяц назад

Glad you enjoyed it!

@scriiv Месяц назад

Massive value! So many takeaways that everyone who's making videos should see this ASAP! 💎

@boxalarmtrading Месяц назад

Some great tips here, will definitely try to focus and put more time and effort into my titles to see if that can generate a few more clicks.

@lisalikesplants Месяц назад

Jake has really helped me not waste my hard work! Nobody watches if they don't click! Thank you so much Jake❤

@CreatorScienceYT Месяц назад

Love to hear that!

@Joe_Edits Месяц назад

so so much value a great watch!

@NajSinghs Месяц назад

Thank you for sharing your knowledge!

@CreatorScienceYT Месяц назад

Thanks for watching!

@NautiStyles Месяц назад

great podcast you guys! Thank you for the insight

@CreatorScienceYT Месяц назад

Thanks for watching!

@MarcoS-vb8jq Месяц назад

1/3 into this video and so many chances you could have actually given us the before title and after title or concrete examples of titles and missed to do it 8:46

@VisualTimmy Месяц назад

Great video, will definitely be applying this in my upcoming videos 😎

@KDWil Месяц назад

love this guy and now he's back

@CreatorScienceYT Месяц назад

By popular demand!

@zakandfal 26 дней назад

Totally agree with this. Wherever you are, I have faith if you just keep going it will all work out. Best of luck to all the other channels out there trying to figure this thing out! We got this

@AparnaBasu669 Месяц назад

Thank you Jay Clouse It's really worth it, Thank you once again

@TheMentalHealthToolbox 12 дней назад

Great tips! Thank you. I am still working on my titling skills.

@Nidhi_Singh_Shorts01 24 дня назад

pure gold 32:00 - 32:25

@dennisk4783 Месяц назад

Ugh! I hate clickbait titles. I appreciate the need for them. But I refuse to click a clickbait title even if the content looks great. I'm so tired of reading "My best title advice yet..." and then next week it's "My best title advice ever!". Clever clickbait is good. That being said, my titles have been pretty boring. Thanks for the advice. Time to spice it up a little.

@ROSADIANA-DSB Месяц назад

Great tips🎉I keep mine the same because it’s working then test different topics in the vid to See how well they perform..plan to post those topics soon

@ManFromBogota 27 дней назад

So what can I do ? My channel is entertainment and education at the same time. Should I work on my thumbnail or title?

@GregPreece Месяц назад

Great discussion guys! Loved the "model 10" tip

@CreatorScienceYT Месяц назад

Thank you Greg!

@yeahweburnstuff Месяц назад

NICHE!!! You pronounced it correctly the first time! Amazing! I didn't think there were Americans who knew how to say it correctly. SUBSCRIBED!!

@Amperzand Месяц назад

I'm a Brit, and noticed a character in Desperate Housewives once said it correctly, so I deduced most Amsericans DO know how it's pronounced. It just seems to be a lot of internet marketers who pronounce it "Nitch"!

@JesusChrist2000BC Месяц назад

Lol..most of us who went to college say it properly.

@s.h.6858 26 дней назад

Many of us Americans use "neesh" and "nitch" interchangeably. Just as many of use "ee-ther" and "eye-ther" interchangeably.

@WorshipMinistryTraining Месяц назад

Who edits your vids Jay? It's perfect. Do you do it?

@streetschoolprof. Месяц назад

Makes sense!

@maureenclement2553 Месяц назад

Hey Jay, great interview. What are you looking at? Is there any way for you eyes to lock onto the camera? Descript has an AI pupil locker.

@Joazil 20 дней назад

Working on it

@versastylecreation Месяц назад

excellent advice. so much of it is human psychology when it comes to thumbnails and titles.- if your a content creator or entrepreneur then youll love my channel. showing the reality behind entrepreneurship and helping content creators grow.

@chibacha21_CarBoi Месяц назад

A Donut video? Sheesh! 🤩

@jollyrider2154 24 дня назад

What about mythology and story channels

@Ifeanyiwills Месяц назад

Numbers dont lie. RU-vid is not always luck. As soon as you have upto 59 videos in your channel, start to study your stats.

@KDWil 8 дней назад

59?

@billmakatowicz8603 21 день назад

This title in itself is based upon a template. I’ve seen many times 99% something…. It seems like 20% of the titles in RU-vid have this 99% so this title is probably among those 99% that you referred to.

@OnboardingInformation Месяц назад

You got me at 99%

@sobeidalagrange7129 Месяц назад

09:50 16:30 34:40 35:12

@divyv20 Месяц назад

Hey Jay , very good video . I can do better editing in your videos which can help you to get more engagement in your videos . Pls lmk what do you think ?

@juliancuttie Месяц назад

LETS GOOOOOOOOOOOOOOOOOO

@CreatorScienceYT Месяц назад

First comment! 🏆

@SayPon700 23 дня назад

i'm from cambodia my chanel dont view

@debunkified 26 дней назад

Your title is *too long* and so is your long form video, therefore the complete opposite of people's time. You now currently have *_15K_* views, within 3 weeks. I did that in _3 hours,_ with a *brand new* channel.