Message Map: How To Pitch Anything In 15 Seconds | Forbes 

I love how he gave us a message map pitch at the end.

The Message map - a powerful technique. I like it.

Thank you, sir! I just used this to make a message map for a video 30-40 second video to pitch myself. I'm making one for Graphic Design and one for Sales/Marketing.

In the world of investment marketing it is very easy to get lost in the details. This is an EXCELLENT way to get to the heart of the conversation very quickly. Of course you need to assume that the conversation - for a relationship sales process - is going to extend longer than 15-30 seconds....but this gentleman's point is spot on....it is a summation of who you are, what you do, and how you want to be remembered. I am passing this onto my team. Thanks!

This is really great -- I can't tell you how many times I've referred people to this video to help them distill their message down to its essence. I would love to be able to download a local copy... I'd even pay for it.

Love this example. There's a Lush in my neighborhood and although it seems mostly geared toward women I've stopped in before and spoken to the employees all of whom seemed friendly.

Great! Good presentation which focused on features of the business. The whole video is focused on Lush handmade soaps and by single product you have shared so much information. This shows the creativity in you.

This video is amazing! I needed a short pitch for a business competition and this helped a lot :P

This is awesome! THANKS!!!

Very Informative!

I was watching Lush hauls and this was a suggested video. Im glad I watched this. I took up Marketing in college and this video helped me to refresh my memory. :)

great advise!!! thanks alot!

Thanks! Helped me alot whilst pitching my own product. (:

That was great! Thank you. Makes things much simpler to understand fo sho!

very impressed with his presentation skills

Great! Thank you for your time to share this knowledge. Makes sense.

9 years later and I'm still going back to this video.

That was lifechanging. Thank You!

I found this to be super inspiring! Thank you!

Okay, I finish the rest. Thanks for the tips. Good stuff.

Great. Thank you.

Great points. Thanks

Love this video where you explain how to sell and pitching in under 30 seconds

Thank you, great lesson!

Great resource. I used it to make my message map today.

Thank you. Very pinpointed.

THANK YOU 🙏🏼!!!

Excellent

outstanding brilliant thanks for sharing great ideas

good thanks!

Great stuff.

amazing! thank you

Carmine Gallo Nice!! I totally dig this big time.....srsly all evening my hubby Gordon kept after me "Watch message maps video!""D'you watch it yet?!" "Leona please watch that video!!" I'm glad I did. Thanks for the awesome points Carmine! Cheers from Leona ||~_~||🤘

Hey, I remember this guy from ZDTV! He was one of my favorites.

Very good tool! And cuts to the chase.

Imagine how many extraordinary ideas have gone unexplored simply because geniuses couldn’t express themselves. This message board is fantastic, and I need it!

I too had a thought pass through the snarky part of my mind--4 minutes plus to teach 15 second messaging? But I teach myself, and he's done a very good job with his exposition. If it were so easy, we wouldn't be watching the video. Now I'm off to streamline my messaging. Thanks Carmine.

Very good!

Awesome

Very interesting video, thank you!

Great tips! Do you have a transcript for this?

I am so impressed after watching this presentation. I learned a lot by just watching this video. Thanking you for teaching this skill.

Great video!

Brilliant. I've always had a tendency to be too verbose, so it helps to find more concise ways to convey my key points.

in just 4 minutes and 34 seconed, I learned a lot!

Good one just what I need for me bus. plan

how would you pitch for cars and car finance?

I like it.

can you make a video on how to pitch a town?

I think what he's saying is that you should stick to the facts. If you throw facts at your customer they can't argue them...try it

15 seconds? 30 seconds? You had might as well made it an hour long. Customers in retail don't want to hear anything over 3-5 seconds, and that includes the "Hi, welcome to ..."

Very cool, quick, and creative guide from Carmine Gallo to creating a quick pitch (conversation starter, 30-second commercial, whatever you want to call it) using a #MessageMap.

Good Stuff!!!

Thanks!!!! this is going to help me a lot in my sales development representative assessment!

Thank you, I need to write my pitch for advanced Facials that I do!!! not good at writing any one can help

I believe that the notebook was invented before the whiteboard. So it's more of a good ol' fashion notebook then whiteboard.

you need a tent map ;-)

Being Forbes how can you think of having a 4 & 1/2 mins video to illustrate a 15 seconds pitch. IRONIC

The guys point is correct. If I entered that store and heard his pitch, I'd have a positive feeling and then checkout the soap and obviously realize its nice and good on my skin, like most natural soaps are. If I walked in and he started "Hi, all of our soaps are great on your skin and hypo-allergenic, and we care about your causes" id take it as a standard sales pitch, because even a 99cent bar of soap at walmart is expected not to freak my skin out. Version 1 is entertaining, v2 is sales copy.

I think this works fine for retail, but I buy the idea that complex technologies need to be articulated down to a message map. Moving forward with a techology, e.g. narrowband to broadband means that you already understand the benefits, and the business case. If the responsible CIO doesn't, and he is looking for a Sales guy to explain it, then good luck to your business. Otherwise, nice. I like this.

A+ presenter

This same format can work for creating videos for RU-vid, where people have a short attention span and a wide choice of content. 15 seconds is all you get to make or break a video.

Why did it take 4;34 to pitch this video?

Message map -a great tool of elevator pitch!

this went on for 18.33 times longer than it should have

nowadays, a company's professed values are incredibly important. there are companies i don't shop with because their values are not in line with mine. on some level, i think your sales training is outdated. if you look at companies like whole foods, lush, etc. their customer is as concerned about the impact of a product on them as they are the world. if you go into wf, you'll see campaigns/products for buying fair trade products and helping others globally. it's not purely about the product.

Few work environment friendly Fresh ....

Where do u write the MESSAGE MAP. If you are pitching it to a BUSINESS to participate in your program to get customers. You are a middleman?

I believe trust and have complete Faith in Almighty God 🙏🙏❤️❤️❤️

Every time this guy pronounces the letter "s", my eardrums feel like getting pierced. Apart from that, the video is good :)

15.9

Good Job! Half the comments dont understand the power of communication.

I'm here for my communication 100 class😂😂

Now can you explain this tutorial on 15 seconds?

Actually he pitched you by the title and the first 12 seconds when he ended by referring to the message map...if you continued to watch the rest of the video, his job was done.

This should be called "How I done a pitch in 15sec" rather then "HOW TO PITCH"

pitch in 15 seconds...but then 30 seconds! which is it? It was easily understood and provided a very basic framework under pressure.

where was the pitch here...??

That's because, by being a soap, people EXPECT the soap to wash, as it is a value that has been attached to the word soap.

pro communication, anti-jargon and using a positive ethical product as an example.

1. Fresh / Env Friendly are not analogous to hypo-allergenic / "easy on skin". 2. "Fresh" is a market differentiator, whereas both hypo-allergenic and "easy on your skin" are sold by every cosmetics brand.

2:40

Why do you write in both caps and small letters???

Salesman's Hands Syndrome.. But thank you for the info!!

Probably safe to assume that their market cares about fresh, environmentally-friendly soap. Also safe to assume that their market is interested in sharing proceeds with 'ethical campaigns.'

I've never spelled campaigns "CAvpAiuns"

Guess the people expecting a quick fix...were disappointed

Yeah, now I have the strong desire to never, ever get anywhere near any of that soap. Just something about overly aggressive marketing.

"Ingredients not tested on animals. We test our products exclusively on human orphans, what're they going to do, complain to their parents?"

Message map but not a pitch

rewind to 2:38

All well and good, but most people (as store associates) would feel awfully awkward and robotic saying all that to someone who just walks in the store. I know I as a customer would feel awkward listening to that manufactured line first thing when I walk in. Kinda highlights the fundamental disconnect between these management types and real-world people/customers. If you want to connect with customers, you can't toss manufactured lines at them that sound good on paper - you have to act casual. Act like you're a real person just like the customer is. The only difference between you and the customer is that you're there to tell them what they need to know about soap.

Someone can type with 30 second pitch with 2nd supporting points

@ 2:38 - in 15 sec

Single Minded Proposition.... Great video... Using Twitter 140 characters to set a boundary to the message... I like that!!! That's in the bank now... Thanks,.

Capture the idea folks; don't get caught in UPPER-lower case, 15 secs-4.x mins. (Now that's less than 140 char, right!)

Lush ad

Anyone else here for online learning?

Hey guys if you enjoyed this video I just saw a video about "improving your sales pitch(elevator pitch)" on another channel. I think if you found this useful youll find that one useful as well. Heres the link ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-RCofe60ogh4.html

Am I the only one who's reminded of Alec Baldwin when watching him?