Mike Matthews of Electro-Harmonix Reveals Business Secrets 

I worked at Electro-Harmonix on college vacations in the early ‘70’s. I started sweeping the floors and wound up traveling for them, demonstrating their guitar products (Big Muff, Small Stone Phase Shifter, etc) to store buyers. I was just a kid, but it immediately became clear that Mike attracted and nurtured great, diverse talent. The place (in those days on West 23rd Street) was full of quirky characters who worked their heads off for the boss. Mike Matthews was and is a visionary businessman, a nice guy, and a great mentor who treated his workers very well and was a terrific blues piano player!

God bless you Mike, for staying in New York, and employing so many.

As a guitarist who's been playing for over 45 years, IMHO Electro Harmonix is probably the most trusted name in effects pedals. It's the brand most of us grew up with (Who hasn't had a Big Muff mounted on their pedalboard at some point or another). Mike Matthews is a genius.

Mike Matthews for Mayor NYC 🎉👍

For all of those kids that told me that Santa didn’t exist, here it is, the coolest guy, with the warmest heart making the best toys!

amazing how diverse someone can be. very cool cat!

Mike, Grand Canyon, original Canyon with dedicated tap tempo and presets. Just saying.

From the beginning he's passionate about music. Great video from Crain's and EHX.

Thanks Matthews to let us travel around the factory when EHX pedals are born.Here in Brazil I am one of the biggest fans of EHX pedals. I had build a set with HOG2, SuperEgo, 8 Step, B9, C9, K9, Mel9 and Lester K.And I want more.....

I have an EH Cathedral, and after getting some insight to the man who built the company, I'm going to be buying a lot more EH products. We do business with people that we like; and this guy is very likeable.

My EHX pedal in the 70's was an LPB-1. Enabled me to get some natural drive from my Dual Showman on my teens.

I had no idea bout' Mike's connection with the Isley Brothers! Funny ... as my cover band just added 'Who's That Lady'. My deep dive research on how Ernie gets the tone for that song led me to a EHX Big Muff pedal paired with a phase shifter. Voila! There's the tone! I went with the Big Muff Triangle model. It achieves that sound perfectly! In fact ... there are two excellent videos on RU-vid that use the song, Who's that Lady, to demo the Big Muff pedal. If interested ... check out the Electro Harmonix video that demos the Triangle model. Also, Sweetwater's demo also uses that song. Easy! Excellent. Rock & Roll! Thanks Mike!

Geez, she's really really concerned about his time at IBM

Mike Matthews is the man. Thanks

Ha, I still have my LPB-1 on my board! Didn't know that it was the first EHX pedal. I'll hang on to it.

I love this guy made my guitar playing sound better back in 1971 with the lpb1

I love ehx. I got the hot tubes, crayon, flatiron fuzz, and canyon. All will permanently be on my pedal board.

his insight is amazing and this lady is like "but what about IBM tho"

I had the opportunity to work at EHX for a while and absolutely loved working with Mike and the team. Mike truly is a creative genius and a great businessman. Thank you Mike for that opportunity, and for everything you do! And thanks to the entire EHX team for your hard work, creativity, and all the good times we had during my time there.

Electroharmonix is my favorite company! Royal blood introduced me to the Pog. I want many more for my bass pedalboard but for now I have the big muff and bass preacher along with my micropog.

Thank you for this!

I kinda wanted to hug the guy at the end to...

the original big muff is and will forever be one of the greatest effect pedals. it isn't fuzz, it isn't distortion and it isn't overdrive. its just the muff. nothing can give you that exact sound. even the reissues are rad if you put an eq behind them to control them more.

This is way, way, way too short! I need a seven hour interview with this man, with the interviewer staying out of the way as much as possible

My pedal board has 6-8 EHX pedals on it depending on what type of gig I'm playing.

Mike and Robert Deniro voices sound similar.

Love EHX!! Canyon is a success!! My current EHX collection consists of Canyon, East River Drive, Memory Man 1100tt, Soul Food, Crayon, & Nano POG!!

Did she ever get to look at the Canyon?

The American Dream. Beautiful.

I got a Memory Man when i was a kid and still have it, and wow theyre going for $400 on eBay.

I love EHX! My collection: NYC Big Muff Pi, Soul Food, Bad Stone, Memory Toy, the Wiggler and the best of all, my all time favourite, the Tube Zipper!

Years ago I bought a guitar autographed by Lou Reed but my curiosity got the best of me and I went out and purchased an amplifier, the Vox AC15. Loved the sounds that came out of it but wanted more (and wanted a different guitar, purchased a fender jag and an Epiphone 335.). The first pedals I purchased I was not truly satisfied with, it wasn’t until I purchased an NYC Big muff that I truly felt inspired to continue to practice. Then I fell short on money and sold my gear. Just recently got back into guitar and was so pleased to see the classic style muffs reissued for an affordable price, the Ram’s head sounds viscous, will probably get the triangle and Russian at some point. Just wanted to say thanks for the inspiration and the innovative products.

Bell Labs AGAIN! Love this guy !

What a nice man I recently bought my first electro harmonics pedal a 360 looper and it's a super pedal I fill even better about buying it now that I watched this

This is such great info. Thank you Mike and EHX.

what an excellent video, the content, the shots, the narration, everything!

I love this, good job! Thanks

Great job Mike great Pedals 🎶🎶☮️

New York city is the greatest city in the world... unlike!

That stogie is massive

A kid from the Bronx does really well (Just like my Dad.) My Dad used to tell me stories of how they used a piece of string , some gum and they'd fish out coins from the sewer. :)

I wonder if that nick guy testes the Germanium⁴ Big Muff i own.... One can only wonder

true genius right there in creativity, business and networking...crazy

I just ordered a Canyon myself a little bit before watching this.

Is Mike who talks in the EHX demos?

very cool video

I got the flatiron fuzz and #1 echo delay but man I would love to get either a canyon or memory boy

i love how interested the presenter is, she is very cool, not every women love´s how the saucisse was made

testing on the old mig 50

2 words..... *BIG MUFF*

Cool interview! I love EHX!

awesome

She's hot

🖤 EHX

Mike loves the ladies I'll tell ya that😊

Totally an EHX fan. Thanks

Pretty girl @15:11 😊