Commercial from 1977 with recently departed (7/30/2019) Nick Buoniconti of the Miami Dolphins, also Billy Martin (NY Yankees) Paul Hornung (Green Bay Packers) Mickey Spillane (Novelist, actor) Ben Davidson (Oakland Raiders) Dick Butkus (Chicago Bears) Deacon Jones (Los Angeles Rams) Rodney Dangerfield (Comedian, actor) NBA referee Mendy Rudolph arguing with Tommy Heinsohn (Boston Celtics) and the one at the end who is wondering why he was asked to be in the commercial, is Marv Throneberry (New York Mets)
Back when beer commercials weren't afraid to cast real men over the age of 50. I was a kid when this aired but I always wonder today why current beer commercials seem to only cater to the 21 - 30 demographic
generally speaking those over the age of 30 and are beer drinkers are set in the beer that they drink. Those from 21-30 generally aren't set in the brand that they choose(In college and for a while after that price can be a MAJOR consideration). When Miller Lite(Lite Beer) was being introduced to the market they had to overcome the perception that "Lite" Beer wasn't "real" beer. By using all of these celebrities of all ages they wanted to show that anyone of any age could drink this beer and be seen as a "real" beer drinker.
@@paulsonj72 More so, they wanted to prove that "diet" beer could be enjoyed by "real men." The only other diet drink available at the time was Tab, which was exclusively targeted to women. At that time, men who weren't athetes who were weight-conscious were either gay or... really gay. Or worse: a "health nut" who goes "jogging" and eats "sprouts and tofu."
@@haileyshannon7548 Still waiting to understand what's wrong with treating women like objects of men's desire when women are objects of men's desire. Reality bites, huh?
I love these ads. So creative, so funny. I read that when cigarette ads were banned in 1970, the same agency worked on these commercials. Don't know if it's true.
