I remember having my first surround system around 2005, and a friend said "we HAVE to do the THX logo!". So I popped in a DVD and cranked that sucker UP. When he heard it crescendo he went "TURN IT DOWN! TURN IT DOWN!" and I was just laughing.
Man, I wish I have the home theater system, but I live in an apartment. So I'm stuck with virtual surround Corsair headphones. (Used to have the Razer Nari Ultimate with THX Spatial Audio, but the batteries got fried).