Get insight into how to build an effective advertising strategy that accounts for the complexities of multi-site and multi-brand healthcare groups. We’ll explore how to tailor your strategy based on brand architecture, market maturity, competition, service lines, and patient demographics.
Learn when you should prioritize demand capture and shift to demand generation.
We’ll explore:
- Developing a strategy that considers multi-site and multi-brand capacity needs and market variances
- Tier account structures based on location, cohorts, or operational nuances
Creating strategies for different markets and brand maturities: De novos, new service expansions, M&A
- Finding alignment with operations and intake teams, testing to improve efficiency and performance
Speakers:
Ryan Dobrin | Paid Media Manager, Cardinal Digital Marketing
Evan Ilgenfritz | Director of Media, Cardinal Digital Marketing
10 сен 2024
