My #1 LONG TERM Facebook Ads Strategy

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Facebook's Ads Manager reports data in real time. But that doesn't mean you should focus on that real time data exclusively.
Like most things marketing, the best Facebook ad results are often seen when you take a longer term approach.
In this video, I show you how an omnipresence content sales funnel works with Facebook ads.
I explain why this long term Facebook ads strategy delivers such fantastic results...
And why it is my go-to Facebook advertising strategy for any expertise based businesses.
#facebookads #facebookadsstrategy #longterm
OTHER RESOURCES:
How To Create Facebook Ads CONVERSION Campaigns: • How To Create Facebook...
Facebook Video Ads: How To Get 100% MORE Conversions! • Facebook Video Ads: Ho...
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Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?
If you have a Facebook ads budget of $3k per month or more, I'd love to speak with you and discuss how we can help you achieve fantastic results.
You can book a free 30-minute strategy session with me here: www.leadguru.c...
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Опубликовано:

4 окт 2024

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Комментарии : 168

@BenHeath 4 года назад

Thanks for watching guys! Let me know what you think in the comments :)

@TheLove99999 3 года назад

Could you do another video explaining this further? Maybe with some example AD's, please...

@msxul8 4 года назад

I hit the like button before I even watch the video because I know there is guaranteed value in the video

@BenHeath 4 года назад

Thanks a lot :)

@alantuttphotography 4 года назад

This is essentially the strategy I use with my email list. Deliver value, show that you can help people just like them, then ask for the sale.

@BenHeath 4 года назад

Glad to hear it :)

@stefansampson7688 3 года назад

I never bother with comments or likes/dislikes, but you really put out great information and straight to the point with clear, logical explanations. Thank you

@BenHeath 3 года назад

Thanks a lot Stefan :)

@JoaquinINT 4 года назад

Hi Ben! Thanks for this amazing strategy! Following your example, you created 8 ad sets with the same ad targeting (ideally a dynamic email list) and set a frequency cap of 1 impression/ 4 days. I have 2 questions: 1. What about ad set overlapping? Especially using CBO, your best performing ad sets are more likely to deliver ad impressions than the worse performing ones. 2. How do you make sure people see all your ads consistently? If you start all the ad sets the same day, these are all going to deliver ads today and in 4 days. Do you schedule them to start in different days to alternate which days ads are delivering? Thank you!

@astronautsareactors9026 Год назад

did you start your campaign? I'd also like to know about staggering the ad sets and if thats best to avoid what you said, people seeing all the ads the day you post them. I'm thinking I'll stagger them by scheduling the ad sets to post 1 day apart from each other. I assume Ben meant that?

@maxwellmuller 4 года назад

Wow 🔥 such great points throughout!! I’m definitely going to keep this in mind 💯

@darstellerdemosde572 4 года назад

BEST VIDEO evahhhh!!!! You re always on point but this one...? Wow, Ben you friggin rocked this one. I m gonna implement this NOW and kick ass on behalf of my clients. Thank you David, Hamburg:-))

@BenHeath 4 года назад

Awesome - glad to hear it :)

@chitdigital7057 Год назад

Great value as usual. Really love your content Ben!

@BenHeath Год назад

I appreciate that!

@flc5880 4 года назад

Super happy to read this. I'm looking forward to working with you in a couple of months.

@BenHeath 4 года назад

Awesome :)

@amagdenovski 2 года назад

Greatly appreciate the info, Ben. Keep up the amazing work 🙌

@BenHeath 2 года назад

Thanks! Will do!

@tellednelle4173 3 года назад

Exactly what I needed, thanks!

@ryana2952 3 года назад

This video is amazing, thank you. I literally began implementing elements of this strategy today for my first fb ads funnel ever, and seeing this gave me confidence that I am setting this up in a way that will dominate. Thx!

@BenHeath 3 года назад

Glad it was helpful!

@johnenah5195 4 года назад

Yoww another very infomative content ! Thanks alot Ben was part of the fb live yesterday aswell. Enjoy your weekend.

@BenHeath 4 года назад

Thanks John - glad to hear it and you too!

@katherinezadrafi6373 3 года назад

This has been so informative and is so timely with a new client I just acquired. Thank you so much!

@BenHeath 3 года назад

Glad it was helpful!

@jimmyandjas3815 4 года назад

Unbelievable value mate. Thanks so much!!

@BenHeath 4 года назад

Awesome, glad to hear it :)

@realtyrobertnyc 3 года назад

Such a good video and to wind it up with the stratgeic pov that expertise-based businesses need to create price elasticity is spot on

@BenHeath 3 года назад

Thanks a lot :)

@thomasgeiger44 3 года назад

Man, thats fcking great I can't believe it. Sunday I'll go in the office and make some videos :D

@SatishTorani 4 года назад

Appreciate your strategic points of view , something I could not find easily, thanks

@BenHeath 4 года назад

Awesome :)

@prakharshrivastava20 4 года назад

Your videos really help me. I've been implementing the strategies you share and have seen some really good results. Keep up the good work! Cheers.

@BenHeath 4 года назад

Thanks a lot Prakhar

@DaliborNeuwirt 3 года назад

I am extremely thankful for your wonderful & straight content. That's how to be done: no sauce around. I have a question: How you make your email list on fb (audience) is updated in real-time?

@ronin6327 4 года назад

Hi Ben, great content as always. I'm just wondering if you have any opinions on Apple ios new update with Facebook App tax dilemma. Will there be a problem with targeting people in Facebook ads? Thanks in advance!

@kyrneh 3 года назад

Great content Ben! Thank you

@BenHeath 3 года назад

My pleasure!

@RealDeWatch 4 года назад

This video is amazing, thank you so much Ben 🙏

@BenHeath 4 года назад

Thanks a lot Lukas :)

@TonySchober 2 года назад

Great video as always. You mentioned refreshing ad copy every 3 months if they are being reached once every 5 days with a particular ad. That means they’d see that same ad 18 times in 3 months. Is that too much? Is there a frequency per ad you aim for in an omnipresence campaign? Thoughts appreciated!

@Matthewpollard 2 года назад

Great videos mate! In the omnipresent strategy, you suggest awareness and in your old "FB ads for coaches" video you suggest engagement. I love this strategy, as we put out a ton of content. If you did the coaches video again, now years later, would you recommend awareness or engagement? I ask as engagement doesn't offer you the frequency cap like awareness does. We are thinking of doing 10 videos via your omnipresent strategy, to retarget, and 4 via the coaches strategy... then we will make the frequency 1 over 7 days... as that's 14 pieces of content. That's why I ask about the frequency cap on the engagement option. Thanks in advance for your advice.

@BenHeath 2 года назад

Thanks Matthew - good question and I would go with awareness now, for the exact reason you gave :)

@joelbennett3860 2 года назад

Your math is incorrect. If, frequency cap is one (1) impression every four (4) days; and the Ad Set has eight (8) ads, then the result is two (2) impressions every four (4) days. That is not "two ads per day". Two (2) impressions every one (1) days is "two ads per day". But Ben - I liked the video and the strategy!

@BenHeath 2 года назад

Hi Joel - no you've got the structure wrong. I'm not using 1 ad set with 8 ads in it. I'm using 8 ad sets, with 1 ad in each. That means it's 1 1 impression per ad every 4 days. There are 8 eight ads, therefore you will on average generate 2 impressions each day. You would be right if I had the structure you mentioned, but that's not what I demonstrate here.

@ginny23lee 2 года назад

Another fantastic 👏 video . . . Well in rerms of short terms or for seasonal 🙄 advertising how would you set? Could you share some info? 😊 thanks

@tpevehouse Год назад

Is there a difference between doing this as an awareness objective vs engagement?

@Hallucinatingfreak 3 года назад

Who to target for Ecom, we have offers that are always there like deals of the day, group buying, buy now pay later etc Thank you

@kevsercelenkpicear8191 3 года назад

Love your content really. I just wanted to ask if you have a video like this which you explained in detail your lead magnet strategy? Thanks a lot!

@BenHeath 3 года назад

I do :) It's a bit old so the UI looks quite different but it still applies: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-3debt82RpyE.html

@AnG-wq2fi 4 года назад

This is gold. Do you have the same ad creative all the time or change it along the way?

@BenHeath 4 года назад

Thanks a lot - we'll update ad creative usually every 3 months or so :)

@gabrielbouchard8151 3 года назад

Nice video that brought me another perspective from what I've been taught. Hence, I've got two questions for you: 1. How should we do our A/B testing in this structure? 2. How should we allocate our budget within those 4 different steps? Usually, I was told as a good practice to put it in the campaign level, but in this case would Facebook be enough intelligent to find the perfect fit of the money to spend between those 4 steps?

@BenHeath 3 года назад

Hi Gabriel, glad to hear it. 1) You can't really - you can see the difference between ad performance and optimise accordingly with future content though 2) With this strategy you would need to do so at the ad set level.

@gabrielbouchard8151 3 года назад

@@BenHeath thank you very much for the wuick follow up! I love your vidéos!

@Paulajose000 4 года назад

Thanks so much Ben. This is a beautiful and awesome content and I really appreciate coming across this time this period. If I may ask, do you have any course in Facebook Ads Startegy?

@BenHeath 4 года назад

Thanks a lot Paul. I sure do and you can find out all about it here: www.leadguru.co.uk/strategy

@shamsurrehman4627 3 года назад

I have a suggestion ben, as you are doing a great work so can you please upload an A to Z facebook course? Because these short clips are although informative but doesn't as effective as a complete course could be. Thanks

@BenHeath 3 года назад

Hi Shams, I have something just like that here: www.leadguru.co.uk/facebook-ads-insiders/

@AhmedOsama-wn5eu 4 года назад

Thank you so much Ben for this information, I have an important questions I try to sell niche specific t-shirts, so for every t-shirt I make a facebook post and advertise this tshirt without any followers in this page, and I didn't had a single sale and lost alot of money, so is this method wrong? thanks.

@noraka636 4 года назад

Golden like always! But how much will it cost to run all those Ad sets? What's your minimum recommendation?

@BenHeath 4 года назад

Great question - I’d start with one dollar per day per ad set. If your audience is small you’ll spend less than that. If you have a larger audience you’ll probably want to spend more

@pankhurimehrotra9467 4 года назад

hi Ben, first of all thanks a lot. Your videos have been really helping me a lot. I have a small e-commerce business selling Fashion and Home Accessories. Could you please suggest if i should use engaged shoppers in targeting? Is it worth it? If yes then for what type of audience? broad interest audience or warm audience?

@hamzahowell6436 4 года назад

Thanks Ben you da man😎! If i want to use this strategy for a small biz what amount per thousand of the local population should be the ad spend per thousand? per ad. for example 5 ads over an audience of 300,000 for example is there a way to calculate this?

@elreyhq 3 месяца назад

Would this work for musicians mate?

@MoriceParis 4 года назад

GREAT VIDEO Ben! Thank you! I sell online Fitness Courses. Do you recommend me run a conversions "Bundle of warm audiences" adset and also an "Initiate checkout" adset? (2 different adsets in CBO). Or is it better to run ONLY the "Bundle of Warm Audiences" because the "Initiate Checkout" audiences are included in the "All Website Visitors" inside the Bundle. Thanks for your help! :) (1 or both?)

@rahillmb 4 года назад

Hi Ben. If I'm running ads for a Healthy Multigrain Bar. It is a startup, so the budgets are not very high. So what should be my short term goal and my long term goal? And also when im targeting an audience for such a product, should I layer my audience by narrowing it down? Would be really grateful if you can give me an example of layering an audience. Thanks

@DrCraigHindson 2 года назад

Fantastic value thanks @BenHeath

@BenHeath 2 года назад

My pleasure!

@TonySchober 2 года назад

Hey Ben, what’s the best real-time way of keeping your FB custom audience up to date with your email list? Just uploading your list doesn’t capture any new subscribers. Thoughts?

@faizalhusein3151 4 года назад

Subscribed !

@BenHeath 4 года назад

Thanks for the sub :)

@rjanoling3197 4 года назад

Ben for 1 ad set one 1 ad strategy you have, do you start on CBO or ABO? more blessings to you!

@totallytorontoart2462 2 года назад

Does this technique work for selling really targeted wall art - $200 - $700 a pop - Toronto-centric only. If not, what should i be doing to warm that target market up - a Reach campaign. It is very targeted which I believe you said was the right audience for a reach campaign

@BenHeath 2 года назад

Just got to this one in the other video - I'd give it a go :)

@TonyEdgell 4 года назад

Ben Heath thanks for a great video again! Why would you use this strategy and pay Facebook advertisement and not email your your customers what you put in the FB Ads?

@BenHeath 4 года назад

You are very welcome Tony. Great question and I do both. Email open rates are often small with spam filters, etc. So the majority of your audience won't see your content if you just use email.

@ninovalentino695 7 месяцев назад

What types of ads aez thes, just reach?

@beniaminz 3 года назад

How do you test the creative in this strategy? Can you have in each adset 4 ads for testing, like you taught in your full funnel strategy? And how do you test the targeting? Do you use CBO?

@BenHeath 3 года назад

Great question. We don't test creative in the same way we would with a Direct To Offer campaign. We're usually looking at engagement levels to see how our audience responds to the content. But having every element dialed in is far less important when you are trying to generate tons of exposures over a significant period of time.

@liebebewegtde 3 года назад

Hi Ben, this is genius! Thanks so much for the video. What kind of targeting would you use for a wedding videography company? We obviously only sell once to our clients and we don't have a large email list. Would a lookalike audience (1%) of all our past inquiries (and maybe excluding married couples in the interest section) work for an omnipresent content campaign? Thanks in advance!

@froggyjosh 2 года назад

Wow, you never got a reply? 😳

@katieblount 4 года назад

Hi Ben. I am running a conversion ad with 5 different audiences. I want to eventually create a lookalike audience. If I run my 5 ad sets within one campaign and then take that data into a lookalike audience, am I right in thinking that I won't really know which audience is doing better within the lookalike ad? But if I ran the 5 audiences separately and ran separate lookalike audiences, I would be able to collect the data separately and know exactly which lookalike audience was doing better and maybe even better tailor the advert towards each audience? Can you advise which method would be better? Or shed any light on these options? Am I correct in my understanding? Would I need separate custom conversions too? I am selling the same product in each audience. Thanks for your videos they have really helped me!

@YsoSer1ous 4 года назад

Perfect! 🙏

@BenHeath 4 года назад

Glad you like it!

@miccoproperties3586 2 года назад

It even gets better. What are you waiting for?

@GishoDinev 4 года назад

Hey Ben, great stuff! Question - how do you measure the impact of the Reach optimized "omnipresence" campaign? Have you seen a boost in the performance of the other Conversion optimized RMKT campaigns after launching the Reach campaign? Thanks a lot!

@BenHeath 4 года назад

Thanks a lot. Yes that and you'll hear people tell you they've seen your ads everywhere.

@priyankshah6110 4 года назад

Hey Ben, first of all the strategy you show is really nice and also I want to know how should I price my marketing services. Let's say that a client wants me to run their ads on Facebook so should I ask them to pay $1000 for my services and $500 for ad spend or should i ask them to pay $1500 and that covers all there cost. Pls reply....

@BenHeath 4 года назад

Thanks a lot - I would separate the two costs and make it clear otherwise your clients will always wonder.

@soerenadz 4 года назад

Hi Ben, why are you using "reach" as campaign goal and not "conversion"?

@Goaiuniverse 4 года назад

following. i would like to know too

@christiancamilo 3 года назад

because he knows the quality of the audience.

@debbiedonno6049 Год назад

When running a lead generation ad with your omnipresence ad what would you use as content?

@BenHeath Год назад

Education, informative content that helps your prospects achieve something they want to achieve or avoid something they want to avoid :)

@cicikalibi 4 года назад

Hi Ben, thank you for the content. It's really helpful. I am running facebook ads and the cost per result is increasing daily. Please kindly suggest how could I fix this?

@BenHeath 4 года назад

You are very welcome. If you are seeing daily increases you probably are targeting audiences that are too small or you have ad fatigue issues and need to create new ad creative.

@rosscoe444 4 года назад

Hi thank you for the great video, I just have one question. You didn't go over daily budget on these?

@BenHeath 4 года назад

Thanks Ros. I'd use $1 per day per ad set to start with :)

@Mr-R.R. 4 года назад

@@BenHeath interested. Why that low?

@w.h.m9163 2 года назад

Would youo reccomend this advertising strategy for an online wholesaler? I've spoken with multiple marketeers about running facebook ads for wholesaler, and none of the traditional conversion campaigns were effective.

@BenHeath 2 года назад

Yeah for sure :)

@roycecandilosas4391 3 года назад

Hi Ben, Thanks for the very helpful video. What do you mean when you say refreshing your ads? Do you mean creating a new content or creative?

@BenHeath 3 года назад

Both!

@roycecandilosas4391 3 года назад

@@BenHeath thank you

@paulnam 4 года назад

Hey Ben! Love your content! Its been so much help to me in recent months. What do you think about Facebook ad automation software that are available right now? (ie. EXOD.ai) Do you feel these software can replace Facebook advertising agencies as they claim?

@BenHeath 4 года назад

Hi Yoon, that's awesome. I haven't got a lot of experience with those but I haven't had great experiences to date.

@talhajaved7623 4 года назад

Someone please tell me when we start a new campaign in the same ad account. Does it utilizes data of previous campaign?

@Kumar-rq9ro 3 года назад

Thanks. This helps a lot. Had a query - In reach campaign, the space for primary text 'we recommend 125 characters or less' - will it then accept long form content ? Also, would you give a outbound link of any sort as tendency of people is to click thru?

@BenHeath 3 года назад

Hi Kumar, you can include longer text and I would usually include a link yes. Although it depends on your sales funnel.

@Kumar-rq9ro 3 года назад

@@BenHeath Thanks. Appreciate it.

@sisi_moo 4 года назад

Thanks Ben, I’m setting the playback speed of video 0.75x :) American accent is impossibble to understand if you are not grow up there 🌝 but thanks anyway!

@BenHeath 4 года назад

Haha - I think you'll find I have an English accent :)

@sisi_moo 4 года назад

@@BenHeath Probably but I like your ideas than others.

@יונתןזוהר 3 года назад

Hi, ben thanks for the video. which kind of campaign do you suggest using in this long-term strategy? and is look-alike audience of people who purchased is good for this long term campaign? if it is a good audience, what is the size that you recommend? (country campaign, in my country there is about 7M people)

@BenHeath 3 года назад

I'd use a reach campaign and stick to a smallish audience. No more than 50,000 people and ideally they would be warm first - like an email list.

@joerivanpoucke1563 3 года назад

Hi Ben! What about the quality of the people you reach? I often find that people reached with the "Reach" objective lack in quality (both in terms of traffic and video views). I know that that is not the objective, but when using video - the client would want to know how many people are reaching e.g. 25% or 50%.

@BenHeath 3 года назад

That's a very valid concern and that's why I only really like to do this to a warm audience (like an email list) which means you can guarantee their quality to some extent. Or if I'm doing this to a cold audience it will usually be a local cold audience, in which case I'm trying to reach everyone.

@joerivanpoucke1563 3 года назад

@@BenHeath Alright, thanks! So let's say that I want to raise awareness around e.g. cyber security, reaching a cold audience of entrepreneurs; I should go with the Brand Awareness objective then? Really appreciate your input and videos, it feels like I finally have something to challenge myself in the way I set up campaigns.

@shendy3370 2 года назад

Hi, Is Facebook Ads Manager long term service for client?

@HatemOfficial 3 года назад

Hi Ben, great video.... Can i use this omnipresence strategy as a re-targeting campaign, of course side by side with the re targeting conversion campaign? To increase the number of times my re-targeted audience will see my ad, so the conversion campaign will be more effective????

@BenHeath 3 года назад

Yes for sure - in fact that's often how we use it.

@HatemOfficial 3 года назад

@@BenHeath Thank you so much, your answer is really very helpful.. Just one question: Which is the best: to use Reach objective or Traffic objective with this omnipresence strategy with my re-targeted audience???

@kenkroohs4856 4 года назад

Question. Does Facebook ‘learn’ at ad level, ad set or campaign? That affects how I set them up

@BenHeath 4 года назад

All of the above :)

@kenkroohs4856 4 года назад

@@BenHeath So it is ok to set up each ad as new campaign? We only do a few and that gives me some flexibility over budget. (very small church)

@beniaminz 3 года назад

1. Do you think it is a good idea to have a prospecting campaign with 2-3 video ads and a retargeting omnipresence campaign with 10 video ads. When someone watches one of the prospecting ads, interact, of clicked on the link, they will see the retargeting ads. Or should i use only a omnipresence campaign? 2. Do i need to setup in the omnipresence campaign a custom audiece so everyone will see the other ads in the campaign?

@BenHeath 3 года назад

1) Yes but I would use a lead magnet campaign as your prospecting campaign. 2) We'd normally structure it to just target the lead magnet opt ins.

@beniaminz 3 года назад

@@BenHeath Why not target the people who dont opt in and only showed interest? Like interactions, clicks and video views?

@alexerre432 3 года назад

How to avoid overlapping if you have multiple campaigns targeting the same audience and one of them is the omnipresent campaign?

@BenHeath 3 года назад

Hi Alex, if one of them is an omnipresence campaign don't worry about it :) The overlapping rules don't apply to those.

@lukakastelic_ 3 года назад

Hi Ben, thanks for the video. For this particular longterm retargeting campaign - is it better to have really small audience like 5000 people or is it better to have 10000 people or more? What do you recommend?

@BenHeath 3 года назад

I think smaller audiences are better. We will often use 10k-50k.

@lukakastelic_ 3 года назад

@@BenHeath Thanks for your reply.

@yahavhartman9556 4 года назад

hey @Ben have you tried madgicx out yet? would love to have you do a review for it :)

@LorenzoGnesutta 4 года назад

How much Daily budget to you suggest to use in this kind of campaign?

@BenHeath 4 года назад

$1 per ad set per day :)

@LorenzoGnesutta 4 года назад

@@BenHeath thanks

@cityfinances6587 3 года назад

Is the a sequence for ads? Lets say the audience sees 2nd ad only when audience took an action on 1st ad. Or you launch all ad sets at the same time?

@BenHeath 3 года назад

All ads at the same time :) They aren't conditional on people interacting with the first one for example.

@oandrecarrilho 3 года назад

Its a REACH campaign? why not video view campaign?

@BenHeath 3 года назад

Not all your omnipresence ads will be videos most of the time. If they are then you can use video views :)

@oandrecarrilho 3 года назад

@@BenHeath I got it. I’m testing using Reach, and yes, in my campaign ONLY videos are running.

@justinharvey4370 2 года назад

@@BenHeath Using a VV campaign would mean losing the frequency controls for the Ad Sets. What structural implications would that have for how you'd set this up?

@oandrecarrilho 3 года назад

Its a CBO or ABO campaign?

@BenHeath 3 года назад

With this strategy you want to use ABO

@steveniannelli2756 4 года назад

is there a way to have them see the ads in a particular order using the reach campaign to follow a sequence or is it random only?

@Mr-R.R. 4 года назад

I think that's why he's segmenting the adsets. For instance, if you want them to see your intro value ads first, make sure to ad those ads to your more tof adsets (i.e. AN LLA from for website visitors or past purchasers.) You'd then show more testimonial for those that are already familiar with your brand (i.e. actual website visitors and video engagers) and so on. This how you can say least make sure that you are setting up your content to show to the right people because someone who hasn't visited your website, isn't going to be served a super detailed and in-the-know ad compared to someone who has first.

@flc5880 4 года назад

Hi Ben, how do I get the "prroof" of results ads when I'm starting up and only have "written" testimonals (like on Linkedin)

@BenHeath 4 года назад

You'll have to wait until you have some I'm afraid.

@cobyfan1893 3 года назад

Hi Ben, can i use this strategy for my ecommerce business ? I sell 100$+ products and i’m in a competitve market. This strategy can help me make the most out of my website visitors. Your thoughts?

@BenHeath 3 года назад

I would normally use this strategy for businesses with a higher average customer value. Often $1000+ but it doesn't hurt to try with a small budget.

@cobyfan1893 3 года назад

@@BenHeath thanks for the reply 🙏🏾

@joshfrye7837 3 года назад

For this strategy is the any order to which the ads get shown to them? I understand the ads will only get shown by the timeframe you set but it seems to me the ads will be randomly shown?

@BenHeath 3 года назад

No particular order Josh - I'm happy for it to be random :)

@emmajones7974 3 года назад

Hi Ben - is every objective a Reach campaign here? Even the ad sets that have the direct to offer call to action is a reach objective? This is where I'm stuck - I'm doing something similiar, where I'm retargeting ppl that have interacted with my conversion ads within 7 days- then sending them to 'omnipresence' ads, as they're already 'warm'. But I want to optimise for the conversion with this also. Is that possible? Thanks

@BenHeath 3 года назад

Yes we will use the reach objective for all the ad sets usually. If you wanted to use conversions or traffic for your call to action ads that wouldn't be the end of the world.

@md.jubairahmed6580 4 года назад

Hello Ben, I asked many times in your Fb group, No one actually could help. I downloaded sample csv file of making custom audience for fb ads, a column is named 'uid', what is that? And how do I find that?

@BenHeath 4 года назад

User ID I guess but I'm not sure

@md.jubairahmed6580 4 года назад

@@BenHeath thank you. It will be very helpful if you can make a explainary video on every column of that csv file