I Started a New Business. It Didn't Go Well...

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All that aside, check out my keyboard lightmode here if you want to 😉 go.aliabdaal.com/keyboardvid
Also, apologies for the weird looking zoom call and some audio being out of sync, it's because we're noobs and the grain recording only showed 1 person at a time so we did our best to make it look more natural. Anyway, enjoy! xx
If you're interested, here's Hipyo's video: • A RU-vid Guru Just Ma...
By the way, you can watch this video in a few other languages by changing the audio settings xx
🍿 WATCH NEXT:
My last failure video in 2022: • How I Failed in 2022
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How to Do More in 12 Weeks than in 12 Months: • How to Do More in 12 W...
My 10 Favourite Journalling Prompts: • Change Your Life by Jo...
📈 If you want to start or grow a RU-vid channel: go.aliabdaal.com/exp
💌 Free Weekly Productivity Insights: www.aliabdaal.com/sunday
MY FAVOURITE TOOLS & GEAR
⏰ Rize - How I track my time and stay productive - rize.io/aliabdaal
📩 Superhuman - My favourite email app - go.aliabdaal.com/superhuman
✍️ Shortform - My favourite place for book summaries - go.aliabdaal.com/shortform
📚 Readwise - How I remember everything I read - go.aliabdaal.com/readwise
🎵 Epidemic Sound - Music & SFX in my videos - go.aliabdaal.com/epidemicsound
⚙️ Notion - How I manage my life and business - go.aliabdaal.com/notion
💰Trading212 - How I invest my money - www.trading212.com/promocodes...
MY OTHER SOCIALS:
🎙 My podcast Deep Dive - / deepdivewithaliabdaal
🌍 My website / blog - www.aliabdaal.com/
🐦 Twitter - / aliabdaal
📸 Instagram - / aliabdaal
📱 TikTok - / aliabdaal
👨‍💻 Linkedin - / ali-abdaal
🎥 Facebook - / aliabdaal
WHO AM I?
If we haven’t yet before - Hey 👋 I’m Ali, a doctor-turned-entrepreneur and I’ve somehow become the world’s most followed productivity expert. Through my videos here on this channel, my podcast Deep Dive and writing, I share evidence-based strategies and tools to help you be more productive and build a life you love.
PS: Some of the links in this description are affiliate links that I get a kickback from 😜
⌚️Timestamps:
0:00 - Introduction
1:27 - The Context
3:52 - Why Did I Make the Keyboard in the First Place?
7:56 - How Long Did It Actually Take to Make?
10:27 - Why Did I Price It at $159 Dollars?
16:09 - Is This Actually a Good Product?
18:08 - What Was Hipyo’s Biggest Problem?
22:19 - How Much Money Have We Made From It?
22:42 - Lessons Learned
32:18 - Call with Hipyo
35:41 - What is one thing that you're taking away from this?

Опубликовано:

18 май 2024

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Комментарии : 1,6 тыс.

@aliabdaal 17 дней назад

I hope you enjoyed this video, was tough to make 😆what did you guys think?

@Hassanwahab. 12 дней назад

Hey Ali!

@easy-sale 12 дней назад

One day u will watch this video and will see how far have you gone and how big your business has come! This is what I can promise u! Just keep going regardless of these people

@linaslearnings 12 дней назад

I love how you deal with that!! And that you shared that!! Really! Makes me like you even more than I already did bevor! Keep up just being the way you are and thank you so much for inspiring and sharing your journey with all of us 🙏🏼🫶

@williamhanlon9479 12 дней назад

🐐

@aminuabdulazeez5774 12 дней назад

I felt really sorry seeing you out of your comfort zone.

@adamr9739 12 дней назад

Posting a video about a product gone wrong and being completely honest about it is a very respectable move 👍

@timmydigan 12 дней назад

Showing how you turned a tough situation into valuable lessons -refreshingly honest and super helpful. Appreciate you keeping it real!

@ameerbaloum8009 12 дней назад

40 minuets ?

@Guga.Guimaraes 11 дней назад

I do agree, but absolutely not clever to open up numbers, and specifically make the argument that price is due to scale. Price is value people pay for it. Hermes sells expensive bags to the right customer at the right volume, not because they only can make 10

@flowting5163 11 дней назад

I totally agree

@zainarif5767 11 дней назад

Right. 3 months later and the product is still listed for sale at the exact same price with the same issues. This is obviously a fairly calculated move and the real item he's trying to protect is the 5k courses which the keyboard video and comments also ragged on. Ali obviously needs to neutralize this commentary because if there's enough negativity it'll eventually attract scrutiny upon his 5k courses and those are his actual bread and butter.

@HipyoTech 12 дней назад

Thank you for having me on and facing this in a transparent and productive way!

@aftabsk 12 дней назад

Howdy Hey

@calonstanni 12 дней назад

LEAVE ALI ALONE!!!!!!😸

@REAPERMania 12 дней назад

Thought you should read my response - As a fan of both of you guys, I disagree with your conclusion Ali. You're both focused on a different audience. I don't think it's on you to make the best mechanical keyboard at the best price. That would be on him if he made one. Which is why he won't, because it's not really feasible at his scale. You have a different audience that expects something completely different. For example, I'm a record producer. If my audience bought a cooking pan from me, they should expect a cooking pan that makes sense for another record producer at a fair price. That's not your lane. It's his. Just as if he made productivity videos, no one would expect them to be like yours. Don't beat yourself up. What you did makes sense and being reviewed by someone like him is an unfair place to put yourself in. I'm not a cook. You're not a custom keyboard builder. - And to be clear, what HipyoTech did wasn't wrong either. It was perfect for his audience. No reason you both need to please the other's subscribers.

@thatmfdiego 12 дней назад

@@REAPERMania The pan analogy doesn't really make sense as a pan has nothing to do with what you do. If you were to produce a peripheral related to what you do, I'd hope that you'd make it good and not just market the shit out of it while being a very poor value offering in comparison to the rest of the market. For instance, if you made a MIDI keyboard, priced it to compete with the higher-end of the market, and your product had the quality of a competitor at half the price, you made a bad call. It doesn't matter if you aren't making it for "MIDI Keyboard enthusiasts", you made a bad product that your audience is going to buy because your name is attached to it. No one expected Ali to create a keyboard for keyboard enthusiasts, but he definitely could have done better in providing a fairly priced peripheral that he approved of to his audience. Respect to Ali for facing criticism head on, he clearly cares about making the right decisions, but let's call a spade a spade here, he made a mistake.

@REAPERMania 11 дней назад

@@thatmfdiego A pan is still something I use in my life. Record producers also need to eat. A mechanical keyboard isn't something that you need for productivity either. If it makes you more productive, use one. But this product does what it claims to do. It's a good mechanical keyboard, it looks nice and if you like it, it may make you more productive. It's a bit expensive but so are other luxury items. I paid $80 for a desk pad that is made of felt. Way overpriced but the difference between $30 and $80 isn't that big of a deal for me. Just as a $159 keyboard isn't a big deal for me. My daily driver was $105 but I have about 6 keyboards and many of them are over $250. All overpriced if you ask me. If mechanical keyboards are your hobby, you probably wouldn't buy this keyboard unless you happen to love the choices and look. But it's not a bad product. Had he made a great mechanical keyboard, it would have easily cost $350 with the way things scale for a creator like him. And I would argue asking your fans to spend $350 would be a real scummy thing to do as great keyboards are available for around $100. This one costs more because it's coming from a smaller creator. Not a huge corporation.

@hernandeztorres7137 День назад

*The first step to achieving wealth is figuring out your goals and risk tolerance. Either on your own or with the help of a financial planner. And by following through with an intelligent plan, you will gain financial growth over the years and enjoy the benefits of growing your money.*

@hernandeztorres7137 День назад

*Browse Donald Nathan Scott for more insights.*

@emmanueloshaddai3259 2 часа назад

No need to shout sir.

@handerberg9763 6 дней назад

Show me a man who hasn't failed, and I'll show you a man who has never tried. It takes a lot of courage for someone to share their own mistakes, and I really appreciate you doing that as many others can learn from your experience. Thanks Ali.

@lepage8086 12 дней назад

The humility in this video is refreshing

@ChuckDart 12 дней назад

Failing this early means you learn quicker and win faster. Good luck with your next products!

@amyyoder768 12 дней назад

As one of those 206, I love this video. Ali, you're not scummy. I bought this keyboard because you made it. I have a few others - including a Keycron - and I wanted another type of switch. So I was excited when you launched the yellow switches. In your previous videos, you frequently review tech products at different price points and features and what works for which person. I like mechanical keyboards but I don't have hundreds and hundreds to spend on them. So yeah, I trusted you. And for me personally, you didn't let me down. I love the keyboard. I also love that you did this video in the first place and that you're vulnerable and open-- that is your brand. That is why people are drawn to you. Thank you for this keyboard. Thank you for this video. Thank you for this channel. Thank you for these feelings that we all have on different scales. This is why viewers stay with you. Not because a product makes profit or doesn't. Hope you have some compassion and pride for yourself today and going forward.

@lapalma1928 8 дней назад

I agree, honesty, empathy and compassion for his audience is Ali’s brand! I am glad he is willing to be so honest and transparent. This video sets such a great example for all creators, aspiring creators and the general audience. Thanks Ali!! 🙏🏼

@drewkelly6967 5 дней назад

Amy is right on the money. I am on the website purchasing a keyboard now. Not because it's the "best", but because it's maker is trustworthy and wants to do better. That's a story I want to be part of.

@almightynz2683 2 дня назад

I watched your integrity driven, honest , fair and deeply humbling assessment of your journey with this product and I was so humbled myself by your openness, grace and humility in facing this difficult situation, hand in hand, side by side openly and fully with us. I have been referred to you from my stoic exploration and have just seen a magnificent example of the fundamental values by you demonstrating true stoicism at its best, in your outlook, intention and drawing of healthy, truthful, unbiased, stringent, deeply considered and bravely unfiltered conclusions here. This is not simply about the keyboard dilemma, this is bigger picture revelation that I or anyone else lucky enough to see this can remember and apply thoroughly to our own stumbles and failures. Most especially your comment in the gut feeling you had that you put to the side - so relatable and so powerful. So refreshing. Thank you thank you thank you. I’m looking forward to ordering my keyboard and when you have designed and endorsed the new bag I will be preordering one of those. Go well. Onwards and upwards sharing your gifts, inspiration and insights.

@SirBenjamin-oq1wd 2 дня назад

As recession fears mount on Wall Street and inflation remains well above the Fed's 2% target, some of the top commentators in markets, business, and economics have been sounding off on just how bad they think the next downturn might be - and how far stocks may have to fall. I need ideas and advice on what investments to make to set myself up for retirement, my goal is to have a portfolio of at least $850k at the age of 60.

@Stephine-un5zs 2 дня назад

For the average person, the strategies are fairly demanding. In actuality, most professionals who have the necessary expertise to pull off such trades effectively carry them out

@Manselus-mn1mn 2 дня назад

Yes true, I have been in touch with a brokerage Advisor. With an initial starting reserve of $80k, my advisor chooses the entry and exit commands for my portfolio, which has grown to approximately $550k.

@Elizabeth-mh2dj 2 дня назад

I’ve been looking to switch to an advisor for a while now. Any help pointing me to who your advisor is?

@Manselus-mn1mn 2 дня назад

Just research the name Angela Lynn Shilling. You’d find necessary details to work with a correspondence to set up an appointment.

@Elizabeth-mh2dj 2 дня назад

I searched for her full name online, found her page, and sent an email to schedule a meeting. Hopefully, she responds soon. Thank you

@crepuscularwintersky 12 дней назад

Okay here's my thoughts on this: you tried something you had never done before, something you had no experience with, you did a reasonably good job but it wasn't perfect. You admitted to making mistakes, you responded to criticism in a reasonable way without getting defensive, despite the fact that you felt embarrassed. Somebody as smart and successful as you, Ali, not only made mistakes but admitted to them. That gives hope to me and to everyone who isn't quite there yet. It's okay to try something new and not be perfect. I'm about halfway through the video so I may have more comments later. Anyway, good job!

@d1r3wolf8 6 дней назад

I mean, Linus, a tech guy, took years to release a fkn screwdriver.

@Janaekat 5 дней назад

Best response! This x1000

@NEZABUDNIHESLO 4 дня назад

I am not interested in tech whatsoever but this was really refreshing. Everyone who tried to start a business knows you will fail and fail repeatedly and its very discouraging to see people on social media who only show their highlights and success. And if it makes you feel any better, I really like the design of that keyboard lol.

@MatthewKozovski 11 дней назад

This my be one of my favourite videos from your channel. I know it's commonly said to turn a mistake or failure into a learning opportunity, but to see it in as close to real time as possible, is truly inspirational. Kudos to you for your candid openness and willing to face criticism head on. While at the same time, also standing for where you disagree on the points of difference.

@dabi_ 12 дней назад

The first time a friend mentioned your channel to me was somewhere around 2019, 2020 - before COVID. So longitudinally, seeing your rise to success on RU-vid and in business has been something I’ve followed for many years. But it’s videos like this that give the feeling of “ah, that’s why I remember subscribing to Ali.” Not for being the #1 most followed productivity guru, or very successful in online business, or even for the fellow doctor status…but for just being a dude trying to do his best to create something cool, on an uncertain journey. That’s what I relate to the most, and also learning the most vicariously from. So the video is much appreciated 🙏

@rencity8228 12 дней назад

felt this one in my soul as someone who's been here since 2019 too

@sevareilly 11 дней назад

Agreed 100%. Ali has formidable academic and entreneurial accomplishments, yet shows up on his channel humble, raw, and honest, but also without diluting his content down to trite affirmations or long winded personal narratives without any lessons to glean. I love when people achieve exponentially more than the average person yet stay relatable and grounded throughout their climb.

@itsmorashid 5 дней назад

100%. I don't watch any of his normal uploads, which are usually the same fundamentals repackaged into a new video (not always though; he does share fresh ideas). I tune in for these life and business updates which shows the reality of things and how he is continually learning. Even the productivity expert doesn't have everything figured out - that's what gives me relatability and is the core reason why I am still subscribed.

@jiyuandong8964 4 дня назад

love this take. we're all human, ali included :)

@kunthshah6140 12 дней назад

He is probably one of the only RU-vidrs who thought about his actions and audience more than just monetary gain from the keyboard sales. I am 100% sure that majority of the audience would have not even know about this keyboard failure, but the fact that he still addressed it, knowing that this might harm the brand image (at least in the short term) really shows honesty

@davesteckler 10 дней назад

and the beautiful thing is that this is the most authentic take that makes people connect magnetically to you. selling = helping and not all ventures are successful and that is ok

@MatthewEncina 11 дней назад

I appreciate you confronting this in a very objective and open way, so that we all can learn from it. Coincidently I’m launching my own keyboard, and I’ve felt similar things. Thanks for sharing your unique insights and lessons. Wishing you the best Ali!

@appleisthebest8433 12 дней назад

You see lots of people having temper tantrums about this sort of thing but you haven’t, Ali. In the words of Dieter F. Uchtdorg “It's your reaction to adversity, not adversity itself that determines how your life's story will develop.” That’s why you’re a role model to so many and will surely grow from this and achieve a lot more going forward. Thank you Ali.

@MattDiffey 12 дней назад

Product strategist here. Enthusiast communities can often start holding products to very weird, seemingly arbitrary and constantly evolving standards. Mechanical keyboard enthusiasts in particular can get really caught up in gasket mounts, or types of lube, or whatever the latest hotness is. HOWEVER, that doesn't absolve your responsibility to understand that market and where your product sits in it. Re: The whole 'is it scummy' discussion... I think it comes from not really having defined who its for, beyond "someone who doesn't know enough to choose something better". You get to define the target market as "They care about and want different things than the enthusiast" with absolutely no problem, but I think half-baking it by saying "Oh that group /isn't/ the market" is probably unhelpful as it's basically just saying "If you don't like it, you're not the market". The MKB enthusiast /loves/ value-for-money and spec-sheet comparisons, so will interpret "I can get these specs/materials elsewhere for less" as "You're ripping people off because you're famous", and will get righteously indignant about that feeling. Saying "You're not the market then" will just come off like saying "You're not dumb enough to fall for it, but someone else will". It's tricky with an early product/company to carve out a meaningful proposition (especially in something that can feel as commoditised as MKBs), but I'd encourage you to really think about who the user really is, who could know about every other competitor on the market and still pick yours. That I think will give you a clearer idea of a path forward.

@thelifewithnate 12 дней назад

Awesome break-down! It sounds like it was maybe not a good enough job of doing market research in the productivity niche and not understanding what his audience wants? Super cool comment.

@MattDiffey 12 дней назад

@@thelifewithnate In effect (and you can hear it a lot in how Ali talks about the genesis of this project) he's started with a solution (a business that can outlast him and monetise his audience) and gone looking for a problem (I guess minimalist-ish vibe keyboards), rather than starting with a problem and gone looking for a solution. Like he said - businesses are just organisations that charge money for solving problems. In this case it feels like they started with the charging money part, not with solving problems.

@lizradzick5342 12 дней назад

@@MattDiffey Thank you for pointing to what I feel a lot of marketers promote - Priority #1: building an income through a business Priority #2: Solving people's problems. I'm not naïve enough to think that people should just start businesses out of the good of their hearts. And this is something I've struggled with myself and having FOMO about not having passive income or products in addition to my services. But the focus really has to be on what the customer needs/wants and to pursue THAT with the heat of a thousand suns. Perhaps there were a few hundred suns missing on this endeavour? Or the Priority #1 was equal or stronger than Priority #2. Regardless I am impressed by Ali's candour and reflectiveness and appreciate his willingness to share how he failed forward.

@method341 11 дней назад

@@MattDiffeyyes, and I think this is what Ali has done wrong. He should try to fix people's problems first and then if he can monetise it, that will be a bonus. He didn't start his RU-vid channel to make millions; he wanted to educate & help. I think he should stick to that.

@andrewmccausland5440 10 дней назад

Not “scummy”. Personally I don’t care enough about keyboards to want to spend lots of time researching keyboards. From my perspective, if I wanted to buy a keyboard, I’d look at the lightmode one since if it’s good for you it’s probably good for me too. I’d be thankful that you saved me having to go and spend a bunch of time learning all the geeky details about keyboards… and that lines up with your productivity purpose. I respect your honesty and I love your book!

@MatteoMarra3 12 дней назад

This is big inspiration. Getting something out there is key. Some folks get so scared that they end up shipping nothing.

@MatteoMarra3 12 дней назад

It's me... I'm some folks

@jjf0478 12 дней назад

No pun intended

@MatteoMarra3 12 дней назад

@@jjf0478 I'm not sure I see the pun ?

@jjf0478 12 дней назад

@@MatteoMarra3 key like on a keyboard 🤣🤣

@MatteoMarra3 12 дней назад

@@jjf0478 hahah omg how did I miss that

@ThomasMoodie90 8 дней назад

Ali , my first comment ever on your channel and reason is: I got so much from your honesty, your humility and your introspection ( almost more then the countless other videos of yours that I watched ). We often look at people from the out thinking that they take action and they win without seeing some of the struggles they also have in the process. As a young entrepreneur myself this helped me more than you could ever imagine. Thanks for the share Regards Thomas

@Vingdoloras 2 дня назад

The absolute balls it must have taken to boost this topic. When I saw Hipyo's video, I expected the whole topic to be swept under the rug and never heard of again. Love it! Don't really have a personal takeaway from the video, just that it's refreshing to see someone doing their best to be honest and open about their mistakes.

@mohammedarasi 12 дней назад

Ali, the thing that makes you so genuine human being is that you are really ok with being vulnerable! Many people would hide the confusion and embarrassing feelings from the camera! This is what I used to and trying to share in my own RU-vid channel!

@rohithreddy75 10 дней назад

because your vulnerabilities will be misused

@supervlad1 12 дней назад

Watching this video felt like talking to a good friend, while I didn't even have to say anything, the friend just asked himself all the right questions and made the right conclusions. So wholesome... 😇🙌

@cuirio123 12 дней назад

Hi Ali, this is my favorite video of yours that I've watched in a long time. More than your regular productivity videos, this video showed what goes on behind the curtain for your business in a way that felt really interesting and authentic. I think there is so much content out there talking about "how to" become an entrepreneur and get financial freedom and build a business, and so little on the tough decisions that need to be made, and what it feels like to have things go wrong, despite your best intentions. Especially your thought process around how your business really relies on you as a person and how you were seeking to diversify through a new hardware brand was very interesting. Those were concepts I haven't seen addressed directly by content creators before. BTW, totally resonated on your point about perfectionism. Perfectionism has been totally demonized in favor of the "move fast break things" approach, but it can actually serve a very useful purpose as your internal alarm bell. And you probably only have perfectionism because you have pretty good taste-why throw that away completely as if it's a personal fault and not a major strength? Yes a bias for action is important, but not without self-awareness and capacity for reflection alongside it.

@dw9740 11 дней назад

I appreciate your honesty and transparency in handling this challenge. It's not everyday I meet someone who genuinely wants to improve (personally, no less) and see that a silver-lining is gained from the experience. Kudos to you and the team, Ali. May your enthusiasm and authenticity spread to more people. Continue to make this world a better place!

@LuboCoach 12 дней назад

At the beginning I thought that I would skip on the video as it doesn't relate to anything I do. And then you said: "Watching this video made me feel bad. ... Thank you for making the video." That stopped me and glued me to screen. I love the way you went through everything. The ability to look at mistakes, taking in the feedback, and making conclusions on what to do next time - that was off the chart. Excellent 👍🏻. Thank you for making this video.

@nwaca 12 дней назад

Your honesty is appreciated. It's quite a bold move to address the constructive criticism head-on. Keep growing into the best version of the man you can possibly be, and the rest will fall into places. Best wishes!

@kevinmccallister7647 5 дней назад

things I learned - admitting your mistakes is very nice; builds trust - I relate to the trusting your gut thingy - when starting a project or something you need bias towards action and in the middle you need bias towards quality

@mihaylo_kovin 10 дней назад

Thanks for sharing! The fact that you show what lessons you have learned, and the fact that not everything is so smooth... this is worth a lot in the YT space!

@patrikstoor 12 дней назад

This is brilliant, you are doing the exact right thing! take it for what it is. learn and grow with failures! most of us have a hard time with accepting defeat, but its how you rise from it that shows who you are.

@sdlogs 12 дней назад

This honesty is the main reason why I subscribed to your channel couple of years back! Success and failure of a product is also a part of learning process. Keep going and stay the same as you are! ❤

@cicigarry 3 дня назад

Thank you for the honesty and sharing. Choosing whether to “Move fast and break things” or “Go slow to go fast” is a tricky one. My mentor told me when I took on a new project: rely on your experts!

@johanxavier4580 12 дней назад

The transparency and vulnerability on display here is so inspiring in a refreshing way!! There’s so much to learn here about how to grow from valid criticism and using failure as a springboard for future success 🙌🏾🙌🏾 thanks for making this video man, really appreciate what you’re doing here!

@MasterImplementers 12 дней назад

Thank you for sharing your experience so openly with us. I love that you built the keyboard not for a "strategic" business reason, but because you actually found it cool and just to see how the experience would be like. That's my definition of building a business around your dream life rather than the other way round. Keep doing what aligns with you Ali. You are an inspiration :)

@Danbin_Luo 4 дня назад

As a fellow entrepreneur in the keyboard startup space, I deeply resonate with your experience. Thank you for sharing! With your immense influence, no new thing you do will ever be an MVP, which is both your strength and your challenge. Looking forward to your next product!

@Danbin_Luo 4 дня назад

also, if you ever need assistance with the Chinese supply chain, I'd be happy to help.

@nicolofrancescobernardi6120 5 дней назад

Absolutely loved the resiliency of looking at some hard truths without condemning or justifying yourself, but searching with compassion where you went in the wrong direction. Priceless the distinction between MFBT vs Obsess over quality, and how they bring different benefits and the priority of one over the other shifts over time. Ali with this and with your coaching sessions in your deep dives you're setting a whole new level for the idea of "building in public" and I find this incredibly inspiring amd refreshing. Thank you ❤

@karokedlavso9104 12 дней назад

I always respected your views and the interesting topics you talk about. I follow you since years, but you became my "hero" with this video. Thank you so much to be so brave and honest! Everyone talks about owning their mistakes, and learn from them, but sharing these publicly...you really lead by example. I undersand that this must have been difficult for you, but for me, your video ment a lot in processing my own fear of failure in a healthy way and (not just knowing how I should approach, but) really practicing growth mindset!!! Thank you so much, it gave me a lot of courage to get up and continue workig towards my goals. (Similarly to your previous "how i failed" videos, but this was....different)

@M.AnasAli-lp8kl 12 дней назад

I learned a nice thing "When a person become more successful than others, people will not appreciate him on his success but if he did one thing wrong even mistakenly, they will just leave no stone unchecked in harassing them" These things should not discourage the successful one cuz from 99 percent success he only got 1 percent failure

@Janice_Long 11 дней назад

This is exactly why I like your content! You always share your journey with highlights and lowlights. I appreciate you!

@Masterkaizenistaken 4 дня назад

Yes Mee too

@hatonafox5170 День назад

Ali I’ve always had the feeling you’re a good and upstanding person as I’ve watched your videos since you were at Cambridge. That feeling never changed as you became more and more successful. This video shows you continue to have a North Star at your core leading you towards to good and doing the right thing. I have a lot of respect for you.

@villainarc9668 12 дней назад

Talking about your failures and sharing its lessons. Its very admirable. Especially in the world where most people hide their flaws and failure

@karoavilezzz 12 дней назад

You are so real for this. Such an inspiration! The way you are handling this “failure” is really powerful and shows more of all your wins.

@camilosheldonbarreto3986 2 дня назад

The insights from this video were truly enlightening. Being in my early 20s, I was under the impression that I needed to conceive an idea that would be an instant success upon launch. However, after hearing about your journey of launching your product, I’ve come to understand that it’s a more prolonged process. It may take years to establish a brand image or come up with a well performing product. This realization has been quite valuable to me.

@KennyEatsWorld 5 дней назад

Hey Ali! Been following you for a long time since you were a medical doctor but never commented. However, this transparent and candid video of you sharing your side of the story is one I need to comment. Thank you for sharing your thoughts, being transparent, and not belittling your critics. Your resilience to push forward despite so many challenges is admirable as most of us would've just folded. I totally agree with the key-man risk part of the business. All the best in Lightmode!

@ShellyNoelly 12 дней назад

my take aways: -don't have the first business be a product if the goal is net profit early on - different strategies are needed at different business stages - being a real human is okay and being able to communicate that effectively gets people to watch until the end of a video

@producedbypodcast 12 дней назад

Thanks for being honest and giving us a glimpse into behind the scenes. Wish there were more people like this!

@KerlindaBlah 7 дней назад

This is why I love your videos… vulnerable and open. We don't see this often. A new level of respect for Ali.

@NatalieMasseHooper 4 дня назад

I have watched many of your videos, but this is honestly the best one. We all need to know how to learn from our mistakes but few people share the details of how they actually learn from their mistakes. At best, people share it several years later, eg "I did this it failed, so I did that, and then it succeeded". When lessons are shared several years later, they lack the nitty-gritty details. So thank you for sharing your failure while it's still very raw. As for the main lessons here, don't spread yourself too thin and don't skip user testing, those are transferable to all businesses.

@daria.r 12 дней назад

I think it's very cool that you had a call with this guy. The version 2 has to involve his expertise. You may even collaborate with him as a professional or designer and share the costs (so he can also promote it).

@NolensMasona 12 дней назад

This is commendable Ali. Even in failures there are lessons to be learnt. Thank you for your transparency and honesty. It’s refreshing

@cinetic81 5 дней назад

My takeaway (as an overly cautious, anxious over-thinker): there is tremendous value in going fast and breaking things. You get signal. You learn. But yeah, you do break bits and bobs along the way… that is more desirable than being stuck at the start, trying to do it perfectly. Another takeaway: be mindful of the irons in the fire, do you have enough energy/focus to embark on this endeavor and do it well.

@zionemond2307 12 дней назад

I think there's nothing more educational to beginner entrepreneurs (which I would guess is a subset of your overall audience) than hearing a story like this and learning from the mistakes. I think it's awesome that you were transparent and shared the ups and downs of this venture. Keep up the good work!

@soyashjain 12 дней назад

Ali, you are the best. We love you!! I have loved this channel because it really doesn’t feel like a RU-vidr trying to make clickbaity videos. It feels like a friend who learns new things, from exciting people and experiences, and shares it with me. This video, you sharing about this failure, its totally visible how hard was it for you, but you still did it and have been transparent. You have no idea how much you have inspired by just doing that. Love you Ali! You are the best and you are a champ! We trust you.

@judymyers1934 11 дней назад

Video is so good that I had to subscribe immediately. I am doing dropshipping because it will always be viable since people need to buy things. If you can find good products and make your store appealing, you will be really successful. My strategy is to use some product search tools (my favorite one is using a little bit of winnerzila. I love how affordable their lifetime plan is, and I paid it off in one week). If someone is wondering, my favorite niches are pets and electronics. You can always have good money in these.

@user-ec9vp9ly3j 9 дней назад

Hey! Sounds really interesting, would u mind explaining your drop shipping work in more detail? I would like to have some sort of income. Greetings

@MM-uv3vb 6 дней назад

spam

@user-ec9vp9ly3j 4 дня назад

@@MM-uv3vb bruh 💀

@yousr9847 12 дней назад

Elite level of humility and self awareness! Awesome video, congrats Ali on the good work.

@MollyKeyser 12 дней назад

You inspire me so much! This is the absolute correct approach to addressing this. Bravo 👏

@keithmessina5055 2 дня назад

The vulnerability in this video is awesome and as someone who has purchased this and enjoyed it. Is it perfect? No, but the joy of typing on this is amazing! I literally put this in my backpack some days to take to the office to help me be more productive as i just enjoy typing more on this than other keyboards i have used before.

@erickfrench8299 8 дней назад

Ali, I love your authenticity and transparency...and your courageous vulnerability. You are an inspiration to watch, you just being you. Funny thing, I discovered you while researching keyboards and your video about how to start a RU-vid channel led me to "Just get going" with my own. Whatever you do next, just keep being you. You're a light. Lightmode!

@TheSa7777 12 дней назад

I'm only halfway through but it really sounds like "Yeah the product isn't great, but we're not targeting people who know what a great product is." If you're admitting it's not priced well, it can't compete with products half its price and your justification for that is "We're not targeting people who know that", should this product exist? I get you want to start a self-reliant business but what's the benefit for your consumers? What makes this a good product for them? It's really good the amount of transparency in this video though. I don't think it's a "scam" or a "cash grab" but I do think every product needs to begin with "Do people need this?".

@stephc7723 9 дней назад

Agreed. He’s not bringing anything new to the market and as much as he’s trying to argue it’s not a cash grab, it is. If he’s not actually drawing up the designs himself and a factory is doing the work, then he’s just white labelling it.

@TheSa7777 8 дней назад

@@boostaconfiance Well your point of him selling a mediocre product based on his name alone is... exactly everyone's criticism? Okay, I don't know anything about marketing. You don't know anything about the product in question. We aren't talking about two identical products with different colours. He didn't release a different colour version of a different keyboard. He released a worse product for the price compared to other products on the market. Imagine an iPhone 15 costs £1000. Now imagine I release an iPhone 13 for £1300 and I'm selling it to my audience. Would you argue the same thing you're arguing now? (If you would, you'd be wrong). That's what he did. He released a product with fewer features (gasket mounting, foam padding, different connectivity options, different key switch options) for about 50% more than it would cost to get all of this stuff. So I ask, why does this exist? If it doesn't exist to be a good product, it exists to be sold based on his name (something he said he doesn't want) and to be sold to people who don't know any better. Exactly everyones criticism. Welcome to the party.

@SenkodanT 5 дней назад

+1 Think about the consumer value if you want this to be a standalone business. Otherwise it’s just a merch business where fans will buy products to support you but the product doesn’t add value to the consumer. Which is fine too but that didn’t sound like the genesis of this business.

@patrickhighspeed 2 дня назад

Exactly!

@theescobarfamilia 12 дней назад

This must be one of my favorite videos you’ve made. This was uncomfortable to do but you did it. Respect lvl 10000000000 ❤

@fitNzumbaDanceFitness 3 дня назад

I watch your video everyday first thing in the morning as it’s quite insightful and inspirational. Your honesty and truthfulness in this video is really appreciable. It’s allows everyone of us to think it’s okay to fail but the willingness to acknowledge and learn from our mistake is a trait we all need to nuture in ourselves. Great video and good luck!!

@rtleary2 4 дня назад

Appreciate you sharing the failure. Mid-range is a brutal segment, and this was a key reminder. My main takeaway was to constantly remind myself what my motivations in doing something are vs. what I may say outwardly and what I'm willing to give up to make that happen.

@viktoryanchuk 12 дней назад

I felt deeply encouraged to buy the keyboard after watching the video just because of Ali's sincerity. That is what we lack today on the market.

@katerynatsymbaliuk9066 12 дней назад

thank you, Ali, for being open even about the failures! I'm sure you will put it on track! Could you please call the war in Ukraine "the war", not "the stuff in Ukraine", people are dying daily from Russian missiles there :(

@soundscape26 11 дней назад

Totally agree.

@lasesoneye 11 дней назад

Go Ali! As someone who struggles a lot with the fear of failure, this video encouraged me to do things afraid and learn from my mistakes

@sebrina. 11 дней назад

It’s really refreshing to see large creators talk honestly and openly about their failures. It was clear that you were a little uncomfortable talking about certain topics at times but you did for transparency and we respect you for that. I am tempted to buy the keyboard as a reminder that even the great people I look up to fail, and failure is just a jump start to learning. Thank you for making this video.

@SURCOlive 12 дней назад

Great video. It's nice to see the real and not just the curated image. As someone who does music production gear videos I always try to frame things as "I'm not telling you what is best for you, I'm telling you what is best for me that you might take a look at to see if it is also good for you." If they blindly trust me, they will grab something, but I'm also saying they should see for themselves if they have any doubts. THanks for everything you do. I've watched since you were at about 200K subscribers and it's been inspiring to follow along. CHEERS!

@thelifewithnate 12 дней назад

Music production gear videos is an awesome niche! How did you get started in that?

@SURCOlive 12 дней назад

@@thelifewithnate I've been using the gear to produce and perform electronic music for decades and I decided to make the videos I wish I'd had when I was learning. I still produce and perform a lot and the RU-vid videos is a way to try to help others enjoy it as much as I do.

@amyhardie 4 дня назад

As a product design graduate who worked in buying and product development going back and forth with China. I can tell you there is a reason I now make digital products. Physical products are so risky and they are really hard to get right! I really appreciate the honesty in this video. It will help a lot of business owners as there are a lot of lessons in here about making decisions about the way in which you want to develop products.

@cheryljelly 11 дней назад

It is insightful to see the behind the scenes process that went into creating your keyboard. I think the move fast and break things method was still useful for this project since it has helped you to be introspective, learn from your mistakes, and make adjustments. Thank you for sharing this and allowing us to learn from your process!!

@Handbagholic 5 дней назад

I love that you shared this, as a full-time content creator myself I'm in exactly the same position as you - I don't want my business to rely on me for everything but that's the current situation. As a result, I've also been looking into creating a brand with physical products in my niche so all your learnings are incredibly helpful. Please keep sharing! I wonder if building a brand seperate to you, low-key not talking about it and establishing reviews from customers not knowing it's anything to do with you in the first place might build a stronger brand with feedback first, so any negatives don't come back on your personal brand but it would make marketing much more expensive. It's a tricky one! Look forward to hearing updates and to be fair, the keyboard looks great

@adarshagope 12 дней назад

I thing that what he was trying to say was that you have a very large audience and many people (including me) truly admire you. So if you made a keyboard those people would buy it without doing much research as they have the feeling. Apple fanboy type something. BTW thank you very much for the amount of value you added to my life.

@wge621 12 дней назад

yeah but I guess Ali's opinion is - so what? if people don't want to do research, that's on them. he's not scamming them, he's selling a product he's proud of and uses himself. I personally know more than the average person about mechanical keyboards, but much less than an enthusiast, and if I liked the aesthetic of this, would be happy to get it. people can choose how they want to spend their money and the onus isn't on the person marketing to spell out all the research for them. it's simply to market the product. e.g. show the best attributes and why they should buy it. to that end, ali did a great job, and even went further and talked about some of the cons, which is totally unnecessary and seldom done by most companies.

@juanmagarcia8515 5 дней назад

Ali, on and off follower from years ago here. You're an absolute legend. How you can publicly do this in such an authentic and open way shows your immense courage. Most people would just try to bury something like this and forget it even existed. You decided to face it straight and own up to it. Kudos on your big balls, it's awesome that we still have people like you in this world. One minor thing you didn't really discuss, but I'm sure you'll be familiar with. You wanted to do this keyboard and brand because you wanted to build something that existed outside of your day to day. That's not a good reason to build anything. The world doesn't care that you want to detach your time from your earnings. A good reason to build something is that you're going to make the world better by doing so. Do that for the next product, and I'm sure your earnings and personal integrity after the path will be happy. BTW, maybe you shouldn't have listened to the naysayers and should have continued doing stationery. Stationery is awesome, and people pay insane amounts for what is essentiali ;) a notebook. If it's good quality and makes me feel good I also do it. I'm sure there's potential to turn that into a solid brand if you FOCUS. All the best in your journey, and thanks for what you've given everyone so far

@inoscopedjfk8207 2 часа назад

Wow this takes a lot of guts to confront. I certainly would've hidden behind the curtain in this circumstance. Highly commendable Ali!

@MrIrishTech 12 дней назад

Just bulk it to a course. The highest course payers get a keyboard. The next 10 people who buy a top-tier course will be sent a keyboard. Not the end of the world. Use it as a course bonus.

@sammyvandenburg 11 дней назад

Genius!

@Howdy359 10 дней назад

Good one

@TBone4983 12 дней назад

For me, the difference between The Rock's tequila and this is that The Rock made a product that's made to be consumed, costs around $30-40, and if I don't like it, no big deal, I just won't buy it again. But in an age where many people are struggling to afford basic necessities and also becoming increasingly aware of the amount of waste they produce, especially when it comes to tech waste, the admission that you consider your $160 keyboard (a significant amount of money for most, and a product that should ideally be used for years) to be a "minimum viable product" as you said, is kind of a gut punch. I bet a lot of people bought this just because they wanted to support you and trusted your opinion, only to hear that it wasn't a product you really cared about a lot or put a lot of effort into. Like, of course everyone should do their own research when they make any purchase. But the appeal of your channel is that you give out sage advice and generally come across as trustworthy, and this kind of pulled the curtain back for me, like, "Oh yeah, this is just a guy making money on the internet."

@seanmaguire3099 12 дней назад

this feels like you read the transcript of the video and thought to yourself, “I’m gonna pick out some things he said where I can give them the least generous interpretation possible and convince myself he’s a jerk”

@TBone4983 11 дней назад

@@seanmaguire3099 Your feelings are valid, but that wasn't my intention at all. I actually watched this video all the way through two or three times as I've been wondering if there would be a response to the HipyoTech review, and gave my genuine feedback about the situation. I'm still subscribed to the channel, I'm still going to continue to watch Ali's content, and I definitely don't think he's a "jerk". It's hard to toe the line of making money from your audience (that's not meant to be a negative statement, that's just what's happening) and being perceived as someone to go to for honest advice. Ludwig's "I Am Not Your Friend" video comes to mind for me, as it was just a reminder that it's still important to approach these kind of things with a healthy level of skepticism when one party has a financial interest in whatever they are promoting. My comment wasn't intended as an attack or a call-out, it's just my interpretation of something I felt wasn't specifically covered in the video. As I said, I'm still subscribed and still looking forward to future content, I just wanted to respond to something in the video.

@TheMrshawnpaul 5 дней назад

Physical products are hard. I made the switch to digital after 2 failed businesses and I don’t plan on going back. I really appreciate you for making this video and putting your story out there; I’m sure that’s not easy. But, it can be an extremely valuable lesson for those thinking about starting a business and the experience you gained along the way are invaluable.

@thatllwork_official 10 дней назад

Gained a lot of respect for you from this video. It takes a lot of humility to put something like this out.

@NiagaraThistle 12 дней назад

It is NOT scummy, Ali. It might not be the your best business decision at the moment, but maybe will become such. Or not. That's business risk and you will learn from it. 'Lucky' for you, you have the means through your business to use this as a learning opportunity instead of it being detrimental to your and your team's existence. Whatever you take from this experience will better you and your company and its direction. You'll grow from here. I love all the videos and have watched your journey from your Cambridge days. Keep up the great work. You are an inspiration to so many people. That seems to be your true North Star.

@MobliMic 12 дней назад

As someone who likes mechanical keyboards I probably wouldn't buy your keyboard specifically. But also I don't feel like I am your target audience. Any consumer considering purchasing something should do their own research to see if there is anything better and at the end of the day purchase the product that they like. You made something that looks good and put effort into that you think your target audience would buy. I hope you manage to break even on the keyboard and make an even better V2 in the future! The way that you have turned this into a learning experience is an encouraging thing to see as learning from failure and seeing failure as a good thing is something I personally try to keep as a core principle myself.

@JoshLiba 3 дня назад

Ali, this is hands down one of the best videos on your channel. The lessons learned section is amazing. Honest reflection on what you could have done better is one of the most productive things that one can do. Failure is also evidence of real-life DOING and LIVING. Most people are just consumers: So averse to risking their time and money on creating things that might not pay off, who would rather sit on the sidelines their entire life than step up and say, "Here, I made this."

@jfrommotivatem 5 часов назад

I feel ya on this Ali! A lot of what you said resonated with me because I myself have built a product (the MotivatEM Stethoscope Holder) and have came across the same struggles, and quite honestly I'm at the same place in terms of how it's been going lol To be fair though, I've been following you since you've had a 100k subscribers and you have given me more value than ANY RU-vidr for sure. This is was one of the major reasons I bought the Lightmode Keyboard. I by no means had any intention of getting a mechanical keyboard and quite honestly, I never really saw the appeal BUT I absolutely love the keyboard! It makes work feel good to, which also is in line with your core philosophy. Plus the aesthetic is DOPE (a little biased because orange is my favorite color) so I'd say, mission accomplished! I am very much looking forward to seeing the bag in the future (hopefully). Best of luck Ali! We're rooting for ya!

@mingmu4227 12 дней назад

For me, I'm buying the product not because it is a perfect mechanical keyboard, I'm buying it because it is produced by Ali and his team. I'm buying this because of the people and brand. Back in 2019 when I first started university I was in a total slump. Then I discovered Ali's channel and his exam tips and other study-related content back then really helped to lift me out of those swampy days. Now, fast forward to 2024, I'm sorta in my dream school and still watching Ali's channel to get inspiration for life and work management. Great job, Ali! Sending support!

@frappalina 9 дней назад

this is lovely, but still, this is what i hate about influencers. we have this parasocial relationship and we feel affection and the need to support people who are just doing their job. you are buying an expensive product from a person you admire and feel that he helped you, well he didn't help you for free, you already made him money watching his videos! if you genuinely like the product, then ok it makes sense (I personally find the blue keyboard stunning to look at), but I would not buy it just to support a guy on the internet, but if you find value in it!

@Ghoul-fj6vi 12 дней назад

This is why I subscribe to you. The value we get from every piece of content is really great. I really hope your brand takes off (that is keep putting the effort and then it will). Love you Ali!

@queenideas 5 дней назад

It’s not scummy, Ali. We love your sincerity.

@AverageToMaverick 11 дней назад

The things I took home after watching this video is, staying humble, even in pressure or when your biggest project/passion projects get criticized, it's always best to meet it with an objective perspective. That's going to be the only way to grow. As everyone else here has already say, but it never gets old being repeated, huge respect for you, Ali!

@SophoniasHagos 12 дней назад

I believe the product will do great after a few adjustments

@MindTheGrad 12 дней назад

Ali, honestly, you are too apologetic. You released a product that was not the best, but it was still a relatively good product. People buy things for various reasons, such as colours, design, sentimental value, being your fan, etc. These things are impossible to measure and review. I am sure that the sales will go up after this video. Do not be too harsh on yourself!! Consider it the first iPhone.

@iqratariqxai 10 дней назад

Thank You for making such genuine video. I have never commented before but seeing how you always been transparent with your journey it's feels so good. The product doesn't feel scummy. I think you can make it better and successful too. Again Thank You for being transparent. GOOD LUCK FOR THE NEXT PRODUCT!

@Ant_Gifford День назад

It feels weird to be watching this video and writing this comment on my Lightmode keyboard, which I've never had a problem with. It's a pity it's been such a huge financial loss, but the lessons learned are going to be far more valuable in the long run. Finally, I have to applaud you, Ali for recording a video, where you look quite defeated. This level of authenticity is rare on RU-vid.

@marker1123 12 дней назад

Huge integrity move, well done video!

@pinkmuffin9842 12 дней назад

The problem I have with your reasoning is that you are trying to make it separate from you. That is fine but you used The Rock as an argument for why your keyboards don't have to be amazing. The Tequila brand is about The Rock and that is why the fans buy it. I thought you wanted to be separated from your brand, so act like it. If you can't compete on price or quality, you should have gone for a more unique aesthetic or something because otherwise people will only buy this keyboard as long as *you* keep promoting it.

@allangamez94 12 дней назад

the argument was because the video said it was scummy of him for people not doing research? totally bs argument. Is apple suggesting consumers to do research comparing with microsoft? doesn't make sense tbh

@pinkmuffin9842 11 дней назад

@@allangamez94 19:55 He says people don't buy The Rocks Tequila because it is the best and "that's not the point". Well, what is the point then? The *celebrity* behind it. Apple had a vision, a unique feature, and an idea. People didn't buy it because Steve Jobs said they should, but because the product competed in the market and won. There is a clear difference between influencer and normal brands; Ali initially stated, he wanted a normal brand. In that case, he shouldn't get butt hurt when someone reviews his keyboard and compares it with other keyboards and calls out that the price is too high for what it is. The problem is that Ali brings nothing to the table besides his name in this case. I understand a planner and his courses, but this time it feels like he invested a lot of money into something he doesn't know enough about and tries to compete with experts that he can't beat on features or price. Btw: 34:02 sums up why it might feel scummy for an influencer to promote an expensive, subpar item. People don't use Excel because Bill Gates said they should. Kids buy an overpriced, unhealthy drink because Logan Paul says they should. Influencers have more of an influence and should act responsibly.

@mauricekowalski5470 10 дней назад

I like the process of how you handled the different views on your product and extracted the lessons learned! A strong and powerful way to grow!

@artemisceleste 12 дней назад

Amazingly authentic and honest video. I’ve also been an entrepreneur with some fails to my resume ( a physician trying a solo practice entrepreneurial model in a corporate group practice world). I know how how deeply personal these “fails” feel. Kudos to you for putting this out there.

@GarciaCaroline330 6 минут назад

*Think financial independence look up Donald Nathan Scott.*

@Julie-un7nk 12 дней назад

When all else fails, pray. Don’t trust in your own understanding.

@muthonim2905 4 дня назад

I think a lot about leadership and the ability to be transformative. In recent years the word courage has become a central indicator of transformation capability. It is an important aspect of leading in a super fast environment and this amazing video should be used in business courses around the world as an example of brilliant crisis management but even more important, how to create psychological safety. Your team and collaborators will be comfortable creating even more interesting stuff and not afraid to fail because you have shown them how to use radical transparently to work through something that went wrong, identify the positive and be clear about the lessons informing next steps. Well done! Very impressive and instructive!!

@merlocke 3 дня назад

The rawness and authenticity of this video can be felt beyond the screen. Your transparency and honesty in your business approach can be seen. Much respect. Heck... I'm thinking about buying one of your V1 keyboards JUST to support you.

@CallMeFil 12 дней назад

When all else fails, pray. Don’t trust in your own understanding

@ryanisanart 12 дней назад

“The Ukraine stuff”

@soundscape26 11 дней назад

Yeah... that sound off.

@krishsharma4118 6 дней назад

not a big deal bro

@romamakes 5 дней назад

Ah yes. Ali, sorry for keep fighting instead of allowing global trade to keep going.

@gudavasantgv 11 дней назад

I have watched your several videos, Ali. This one touched my heart and made me comment, you are pure gem! I guess you are the only few, who could still be sincere and authentic for a long time to come! Like always, just be honest, loyal and sincere to us. Thank you, Ali! You deserve more success!

@camideleon5880 4 дня назад

This is why you’re my own online mentor and favorite content creator. You are so honest and transparent. This is also a reason why I bought your book “Feel Good Productivity” because you’re one of the people that makes everything personable and easy to follow for those who are also on their own journey. Your failed product doesn’t reflect you as a person but you sharing your insight, giving conclusions and sharing the negative feedback and building off from the feedback shows me you’re a trust-worthy person. I’m not interested in tech accessories but thank you for showing your process for this product. I’m sure your next product will be a great one! Love from the Philippines, Ali!