My Business Failed in 12 Months... Here's What I Learned 

The pattern here is the fact that this man always knew he didn’t wanna work for anyone and that in itself is a win. Most people don’t determine that till later in life when they no longer have the energy.

I LOVE HIS ORIGINALITY... PURE NIGERIAN ACCENT. THANK YOU TAYO FOR ALWAYS SELLING NIGERIA TO THE WORLD. ALWAYS PROUD OF YOU!!!

I baked cakes and cookies when I was in school. It was a spectacular success but got in the way of my academics. My cgpa dropped and I had to choose either school or money. I chose school. Immediately after uni, I had to go to law school and we weren't allowed to cook. Soon after that. I got pregnant and hated the smell of all pastries. But baking is my love. My new business is my RU-vid channel that I am trying to grow. I take it seriously and I love the journey.

Tayo nothing like long rambling. You have spoken the fact! Me as a young entrepreneur that my industry tailoring business is 3 years now this is a very valuable lesson! Thanks for sharing

Thank you very much Tayo for making this video and for sharing it with us, I highly appreciate that. I'm a Congolese entrepreneur from the DRC🇨🇩 and I have been living in Johannesburg since 2016. In 2018, I founded a graphic design company which failed few months later. I decided to stop everything in order to reflect and analyze what I did wrong so here are few things that I have learned : 1️⃣ Make sure you know yourself very well (your strengths, weaknesses and passion), always surround yourself with people who are strong in areas where you are not. Never try to do the work yourself. 2️⃣ Always prepare yourself, if you can afford a mentor, or take online courses or reading books 📚, please do that in order to learn what you don't before you start your business or company. 3️⃣ Once you are ready, plan first and do the market research before launching. Don't ever start not only a business or a company without planning, literally anything in your personal life. If you don't prepare yourself very well and you don't plan, your chance of reaching your goals and succeeding will be very low. Eventually you will fail. 📙 Book recommendation : " Before you quit your job : 10 real-life lessons every entrepreneur should know about building a multimillion - dollar 💵 Business" - by Robert T. Kiyosaki.

THEIR IS NO FAILURE, JUST LEARNING AND EXPERIENCE. KEEP PUSHING AND TRYING YOU WILL FIND YOUR WAY.👊🏿👌🏿👍🏾

1. Know the in and out of a business. 2. Always research. 3. Get a mentor.

Trust and potential collaboration is a big issue here in nigeria. Nobody with trust you enough to collaborate. Thanks for sharing. Hope to meet you one day

Running a business is very challenging, especially when planning we just overlook a lot factors that would have negative effect on the business because we are carried away by how good the idea is

You have come along way Tayo. Your experience both good and bad will help you make formed decisions going forward. Well done and congratulations on your current achievement. Thanks for sharing

I just started my own business, however I am still working a full time job and working on my second degree... I'm too scared to completely jump in... I just need that courage

Courage is failing in business and knowing when to move on.

Thanks for sharing your story Tayo. The point you made about the customer sometimes not knowing best is poignant. As an entrepreneur, you have to be confident in your product while listening for constructive feedback that you could take on.

I enjoyed this. Imagine someone who couldn’t cook started a food business that’s true boldness... funny but very inspiring.

Wow you learnt fast!! Great Resume! This businesses changed, but the man kept going. Your character gets molded with every business experience. This was great of you to share 👍👍

From UK I envy your courage in your journey to get where you are today. I wish you the best of luck as you climb to the top. God bless you.

I'm from Zim based in SA. Decided I would spend the 5 years after graduating being an entrepreneur. 3 failed businesses in 5 years! Thank you for this video. I know it take a lot to talk about it. Love your channel 👍🏾

Tayo never stop exploring business, you are developing into a diversified expert. When you can Supply quality products or services that meet a Demand you succeed. I'm based in America, it is a Capitalist Society & most jobs are not provided by the government either. Also it takes a long time for businesses to grow. The world is changing gradually & I believe that your passions will provide you with numerous successful businesses that will help build industries in Nigeria & create jobs for those who really want to work.

I love your nigerian accent !

I think research also plays a major role before one dives into business. Still, failure happens now and then! I'm glad for your journey though because everything has shaped you into the awesome creator we know you to be - THE Tayo Aina! Looking forward to more content! When my channel grows up, I want to be like you haha

Tayo is a real hustler. Respect bro!

I stumbled on your channel in March and I have never stopped coming back. Great content bro.

Failure is a partway to success, if you don't give up. The down fall of a man is not the end of his or her life. At the end, determination is the mother of success. Thank for sharing. Keep on keeping on and keep hope alive.

Thanks for sharing! Stay encouraged much success! Love your channel from USA.

Your content are so down to earth honest.... Super helpful

I started a clothing line while I was in 200 lvl back in my university days precisely 2015. It was a success in school but I could not sell after I graduated. It crashed

Thanks alot Tayo Aina for your videos; the videos are truly inspiring and educative. Thanks again, 🇹🇿

Businesses are always up and down. But I am sure you are a very talented gentleman and have a bright future.

Hello Tayo, I thoroughly enjoyed your video and by that I mean everything about it, your laid back discursive style. Your honest self deprecating delivery with just the right amount of humour which keeps things interesting without detracting from the fact that it is a serious video about business. For a young man you are wise beyond your years and I have no doubt that we will hear more of your great successes in the future. Good luck to you.

I had an experience last year when going back to Nigeria from SA. My flight landed at 10:45pm in Lagos and I didn't know anywhere in Lagos. What worried me was all the stories I had heard about Lagos and I was scared of booking a hotel online in Lagos to spend the night since my connecting fight was for 7:30am the next day. I had to stay up all night in the airport. Can you explore this and add to your business? I can book a BnB online from PE in JHB and they come get me from the airport as soon as I land but in Lagos where its supposed to be home, I slept in the airport. Can you explore this as a business? Since you have a trusted platform

I learn a whole lot from success stories. The lessons in success stories are as much as they are in fail stories...

Thanks dude. Covid was my punch in the face. I really needed to hear this because I feel stuck. I thought backing out and doing something different after failing will make me a coward and a quitter.

Bro you are motivating a lot of people if nobody then I'm the only one love your channel

Thanks soo much for sharing your experiences. I'm a new youtuber, but I'll keep trying and working on my consistency and improving. Also trying to venture on my comfort zone.

Hey man, absolute good luck on your business development, usually in business initially it can take alot of time and effort to find ones feet! So don't give up. Chase problems, give solutions, the market will reward you with money. Best of luck!

Love your channel bro. Not keen on sounding "woke", bu the Western media loves to run with a certain headlines when it comes to Nigeria and Africa in large. You are always putting Nigeria on a very positive light whilst still being able to share your layers of personality. Good lad! Love from Somalia!

So grateful to God that you discovered yourself.

Thanks for sharing...im venturing into my 3business right now. Good to have the feeling that failure isn't the end of my adventures.

In business there are risks and you have to take risks. You have to keep trying until you find you niche. Also you have to have several businesses going on to be able to finance all of them.

Funny how Mr Macaroni is now a content creator lol

I have my own story on failed businesses I think I'll do a lessons learned video inspired by you and another lady that did it

Thanks for sharing your experiences. I won't call them failures because you succeeded in learning more and grew from them. Well done oh. Keep shining. Keep moving brother ✌🏿🙏🏿😀

One thing I like about you is that you always share ur experiences in other to help others.. many RU-vidrs don't do this.. thanks a lot ..we are been RU-vidrs from ur ideas🙏

You’ve always been a hustler at heart! Thank God it paid off✊🏿

Thanks for sharing all those experiences

Thanks Tayo for sharing. I am on the verge of developing something similar to your handmade idea. And this video has thought me that I need to work on trust and a refund policy. Thanks a lot

Thank you so much for this your video Tayo It really came at the right time for me That feeling when you put your hand in something and it ain't coming out as expected can be depressing at times I pray God gives me the grace to continue pushing.

This was great! Love the sharing of failed businesses and how transparent you are

God bless your struggles my guy,I didn't even know you have been on the game for quite a while,anyways you are still doing great and I love watching your videos.

You are inspirational and have tremendous faith God is good

Mr Macaroni beside JandI, knew you from back then, great progress Tayo.

Thanks Tayo for the generosity of spirit and sincerity. This video, like the many other videos you have made in the past, is empowering and showcases our potential as Africans. Much appreciation from Cape Town.

See me being afraid to fail in one business😂. Youre a motivation bro. Its okay to fail as long we learn from the mistakes.

I am really curious to know how you're coping with the expenses in SA 😓

Thank you for this...stumbled across your video with Africa. Love from Kenya. 🇰🇪

Thank you Tayo for sharing your business failures. Everyone has a story and you shared yours. In 2017, I started a food business in the building where OSG Media was after realizing the need for it, after a year and a half, I stopped. Reasons: people were owing. I got a chef, a sales person, an accounts manager and all I did was to supervise from the house. I stopped the business because it was not profitable. Now, I'm into plant-based food services. It is slow at the moment. Thank you for sharing this.

Very good info. Thanks for sharing.

Dont give up on your e-commerce. It's just hasn't been the timing for Nigeria yet for e-commerce, but it will change. Be ready

You have to fail to succeed. Great reflection, insight and advice.

Thank you for these advices. Super helpful! On a brighter note, I love that pillow beside you! 😂

I promise when I have plans to get an apartment booking I will use space book and I will start from now to refer to all my bosses and friends...... Thanks boss..... You doing a great job.... I am so happy for you

Great lessons; not easy for startups in Nigeria

Brilliant video..I like the matter-of -fact way you are listing and analyzing your failures... many of us can relate..

Absolutely do not change things too much in a business. You can't please everyone

One thing i admire about you is your originality. You're not one of these clowns holding their breath trying to form one nonsense accent. And yeah you've got some amazing content, keep it up.

Focus was only money not passion. Now you're doing well because of ur passion for content creation.

Thanks for sharing. I take note of trying New thing's and collaborating. You have really tried to make it to this point. God bless you

It is well. Create value, invest in value, be in partnership with people of value, get valuable skills, Value pays. Seeth thou a man diligent in his skills, the world will make a beaten path to his footsteps. 10 years from now, you will see a massive increase in all areas of your life. By God's grace. Amen

The funniest 😂 is the you need to sell eba when u start out as macaroni 🤣. Thanks for sharing.

You are the GOAT. Keep the passion alive.

Thanks for sharing Tayo! Very helpful. I’m sure that you’ll prosper in your next venture and all of your hardwood and efforts will produce a grand & lucrative outcome. 🙏🏾

Even watched the German ad so Tayo can get paid (I’m on vpn in Zimbabwe) 😅

Thank you for this video, it came at the right time! Blessings to your current and future ventures!

The way u tell ur stories is hilarious 🤣 , and I'm also impressed with ur vocabulary

Thank you for making this video. I really admire your resilience.

Me i enter military..... I failed and many business..... But now am still pursuing my entrepreneur career

That couch banana 🍌 be like say "O boy, you no go introduce me?"😂🤣

I loved this. You're doing great!

Many thanks for sharing your experience👏🏾 Your video was insightful and motivating. Take care. Stay safe.

My brother you will definitely be very successful, it's written all over u.

Should have known, ....Champions never just materialise!

Imagine...you call your food brand Mr macaroni and a customer is saying oh you need to sell eba, lol that is so Nigerian! Well, if you had succeeded, we may have never seen your videos. Hopefully spaceNG works out a lot better.

"And the brainbox too" i almost cried when exactly that happened to me too when doing uber. 😒

I've been binge watching tayo's videos throughout today❤

That's a great business, I saw that in Ghana is also difficult to find appartments so you could look there...

That food experience is funny thuo.😅😂 Thank you for the priceless lessons ❤

Great insights we definitely learn more from our failures than our successes. Thanks for sharing and great that you have a teachable spirit that will ensure your success.

I subcribed today! You are amazing! 👍🏾🙌🏾

Thank you for this piece. It'll help me along the way

Tayo, trust me, you will be successful because the experiences you've gone through are part of the process of finding out who you are and what you true grit and character are all about. I went through similar experiences when I was your age and it has continue to shape my life, in terms of mindset and financial success. As you said, being an entrepreneur is a process of self discovery, failures and luck. Please wear your experiences as a badge of honor it will bear abundance of fruits in the future. "Kare, omo okurin ogun" I am itching to meet you when next I come to Lagos,post Covid.

Learned a whole lot from this 👍👍👍❤️❤️, thanks TAF. Hope to meet you soon. Have been following you from here on Abu Dhabi City, UAE.

Very valuable Tayo! thanks for sharing.

Cant stop looking at the orange chair cushion lol.

Great video and advice Tayo. Keep it up! Kudos! (And please do more od these type of videos). Cheers.

Going into business or becoming an entrepreneur is like deciding to become a surgeon or software developer. There are specific set of skill and competence needed. The barrier to entry for most businesses are low that's why people think they can thrive without years of training, research and understanding the industry.

Thanks Tayo for being open and real.

Try traditional trade .. agriculture . Poultry etc

Thank you for sharing your lessons, I love it and it will definitely help. Can I invite you to CASH Podcast for an interview?

Thank you for sharing. I look forward to taking that leap of faith!

Don’t give up man. There’s a dude I came across in the US called Abhi Ramesh he started and failed 4 businesses in a row, but he didn’t give up. His 5th business was a company called misfit markets . Today Misfit market is valued at over $1 billion.