Watches and wonders is now positioned as the number one watch show in the world, but like it or not it is fundamentally elitist and the strong stench of inequality wafts through the air.
In terms of the exhibitors, this is a place for the few, not the many. This is place only for the big establishment corporations, like Rolex, that can afford it. This is a place of marketeer supremacy for which its subjects are brainwashed into worshiping the brands that this year failed to bring us innovation…rather reheated novelties with different colour-ways, straps and materials.
Here, print journalists are wined and dined to give positive reviews of new releases from monopolistic big players. Here, only money talks, money buys you the stage, the exposure and ultimately the sales!
….the ignored independent brands this year brought us watches crafted from the tantalum, the rarest stable element in our solar system and even a perpetual calendar complication which will be delivered for under 10k dollars! But, at the biggest watch event in the world, these enthusiast brands, were NOT really welcome on that centre stage…so for the second year running, I left the event disgusted!
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