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My Instagram Strategy at 0 Followers VS. 290,000 Followers 

Neil Patel
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I have a simple strategy to get you 100,000 followers on Instagram. That's right, 100,000 followers. It's so effective, it didn't just help me get 100,000 followers. Heck, it got me even over 200,000 followers. Today, I'm going to break down my Instagram strategy that took me from zero to 290,000 followers.
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I've been able to grow my Instagram account from, literally, nearly zero followers to over 290,000 followers in just about two years. And I didn't even send out an email blast to my list, saying, "Follow me on Instagram." I just did all the stuff that I'm going to present in this video.
Now, here's what I want to do. As a community, we all want to help you grow. So list out your Instagram profile below to hold yourself accountable and list out your follower count. And what we're going to do is we're going to break down all the things that you need to do. And I'll come and check back in this, 30 days from now, to see if you're actually doing it.
So let's look at how things started back for me back in 2019, back when I barely had any followers. My focus was just exploring which types of content my audience would engage with the most. The interesting part is that my number of followers immediately start to increase once I started putting out content. Seriously, I just put out content.
My followers increased. I tried and tested a few different things, like video stuff, eventually, carousel stuff, images. And I tried several different designs for my image based quotes. And I tested a few different ways to showcase my video content that I already published on RU-vid, Facebook and even LinkedIn.
I published my photos for my personal life as well and I tested a few different formats for stories. I tested promoting my blog content as well and RU-vid videos and other links in my stories as well. And, ultimately, I did one of the things that accelerated my growth more substantially, which was doing partnerships with other influencers.
What I learned is that a few types of content tend to really outperform the others and really drive more followers. So I immediately started doubling down on one type of thing, partnerships. I ignored the rest. Yes, you still need to post content consistently. It needs to be high in quality. But what I really learned was partnerships is what grew my following more than anything else.
I want you to go on Instagram and literally start hitting up people and saying, "I want to do live interviews with you. "It'll go live to my audience," and just say, "I want to do this with you "on a regular basis through Instagram." What you'll find is, when you go live, yes, it notifies all your audience, but their audience starts carrying over and you start getting some of their followers too. It's huge, it's massive and that's what I mean. That's the number one thing that's really helped grow my following over the years.
But here's the little trick I did that really accelerated my growth. See, once you start doing that and you start going from 500 to 1,000 to a few thousand followers, and even start getting to five, 10,000 followers, then what I want you to do is hit up other people who have more popular pages that you know do interviews within your region, like, maybe interviews on entrepreneurship or design or fashion or any of those cool things, and see if they want to interview you on their channel.
Now, you may have a lower batting average than me and that's okay, but just do it. And if you hit up 100 people a week, you'll do well. This is a strategy that you need to use if you want to get to 100,000, 200,000, even a half a million followers. It takes time, it works. They engage.
This is how you're going to do well on Instagram and crush it, instead of just doing all the other stuff that everyone tells you, "Oh, just post." Yeah, you're already trying to post. "Oh, do videos." You're already doing videos. "Oh, do reels." You're already doing reels. That stuff isn't going to get you to where you want because everyone else is doing that. But very few people are doing what I just talked about.
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• My Instagram Strategy ...
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23 фев 2022

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Комментарии : 117   
@boycetexas414
@boycetexas414 2 года назад
Neil I appreciate all the amazing content you put out. I've also been an Ubersuggest client of yours for 3+ years. You give the best advice and love how you quote sources and use statistics I have applied many of your suggestions and have seen great results!
@neilpatel
@neilpatel 2 года назад
I appreciate that! Thank you for following along :)
@coloradoaromatics6227
@coloradoaromatics6227 2 года назад
You've always got great tips and this is something I've been thinking about. Now to fit it in.
@neilpatel
@neilpatel 2 года назад
Glad to hear it!
@kemcarenatural
@kemcarenatural 2 года назад
Thanks, Niel Your content are great
@neilpatel
@neilpatel 2 года назад
Glad you think so!
@successfulbillionaires
@successfulbillionaires 2 года назад
Very informative video and Thank you sir for this, I definitely apply this trick 🙌🙌
@neilpatel
@neilpatel 2 года назад
All the best :)
@ativaoteurosto
@ativaoteurosto 2 года назад
Ok Neil. I’m gonna make March my “comeback” month and take your advice. Game on 💪🏼🌈🇵🇹
@neilpatel
@neilpatel 2 года назад
Woohoo! You got this :)
@kiranbhai1460
@kiranbhai1460 2 года назад
Superb video neil sir
@neilpatel
@neilpatel 2 года назад
Thanks a ton
@minhazkhan8188
@minhazkhan8188 2 года назад
Thank you Teacher ☺️ for good advice and tick ❤️
@neilpatel
@neilpatel 2 года назад
You're welcome 😊
@excelamaefule5997
@excelamaefule5997 2 года назад
❣️ thanks for this
@neilpatel
@neilpatel 2 года назад
You’re welcome 😊
@ak2005
@ak2005 2 года назад
Nice video bro🙂 Luv you ❤️
@neilpatel
@neilpatel 2 года назад
Thanks 😁
@ericmgoddard
@ericmgoddard 2 года назад
Thanks for the tips Neil…!
@neilpatel
@neilpatel 2 года назад
You bet!
@Acceleratorsessions
@Acceleratorsessions 2 года назад
Really useful - will get on it!
@neilpatel
@neilpatel 2 года назад
Great!
@moveandbloomusa
@moveandbloomusa 2 года назад
I've been doing FB live interviews for over a year, and they are my best performing content by far. I haven't done as many IG lives. I'm focusing on building relationships more than growing followers, though. We'll see what the results are long-term.
@neilpatel
@neilpatel 2 года назад
They really are game changers!
@lindaugelow7682
@lindaugelow7682 2 года назад
I started up on Instagram after being inactive for a couple of years. Now that I have a published book I want to re-activate my account. Instagram became so complicated in the meantime, so I'm excited to hear your approach. I'm gonna do this. And try it out on Tiktok as well. How long are your interviews generally?
@neilpatel
@neilpatel 2 года назад
It just depends! Anywhere from 30 minutes to an hour!
@lindaugelow7682
@lindaugelow7682 2 года назад
@@neilpatel that's helpful. I just wanted to get a sense. Thanks.
@ManojAgadi
@ManojAgadi 2 года назад
Outstanding Information Sir.
@neilpatel
@neilpatel 2 года назад
Many many thanks
@mijanurmondal8676
@mijanurmondal8676 2 года назад
Great insight
@neilpatel
@neilpatel 2 года назад
Thank you!
@kirankumar-wn4cv
@kirankumar-wn4cv 2 года назад
Congratulations to 1M subscribe
@neilpatel
@neilpatel 2 года назад
Thank you! :)
@Brettaprovost74
@Brettaprovost74 2 года назад
Thanks for the great info. My account has almost 1,438 followers
@neilpatel
@neilpatel 2 года назад
Nice work!
@Don-dj6bd
@Don-dj6bd 2 года назад
I just wonder how you would do this with, for example, an e-commerce page. If you're doing industry relevant interviews, would you go an interview your competitors? I would expect a lot of resistance from them in this case. Or would there be alternatives to competitors? Like relevant yet quality influencers.
@AlejandraMartinez-qt3zt
@AlejandraMartinez-qt3zt 2 года назад
Hi! I just came up with an idea... If your e-commerce works with external providers, how about giving them some exposure?.... If the answer is no then, how about interviewing clients or having a conversation being your products the main topic. Hope this gives you more ideas, good luck!!
@citas_sp
@citas_sp 2 года назад
Products review might work - you send a product to somebody and you can unbox it and test it live
@marriagewiththemadrids
@marriagewiththemadrids 2 года назад
So if you’re selling a camping product don’t interview other camping product companies. Interview camping influencers. If you’re selling a makeup product interview those makeup/beauty influencers. If you’re selling an essential oil candle find holistic medicine influencers. Just some thoughts!
@neilpatel
@neilpatel 2 года назад
You don't necessary have to do interviews! You can do lives showing off your new products/services :)
@Don-dj6bd
@Don-dj6bd 2 года назад
@@AlejandraMartinez-qt3zt thanks, that makes a lot of sense!
@artbynabes2489
@artbynabes2489 2 года назад
Im curious to try this out, I wont be able to until next week thou. but will this work for artists? I mean I guess I could collaborate with another artists to do a live show of some sorts? As I struggle with social media!
@neilpatel
@neilpatel 2 года назад
Yes absolutely :) That's great way to build brand awareness
@DrAshimaGoelMDDermatologist
@DrAshimaGoelMDDermatologist 2 года назад
thanks for sharing
@neilpatel
@neilpatel 2 года назад
My pleasure
@abhijeetgore310
@abhijeetgore310 2 года назад
Big fan man
@neilpatel
@neilpatel 2 года назад
I'm honored :)
@abhijeetgore310
@abhijeetgore310 2 года назад
@@neilpatel Do you have any course for blogging, I'm totally new to it. I want to make some educational blogs🙂
@codingmitramandal
@codingmitramandal 2 года назад
@@abhijeetgore310 read Neil's all blogs it will help you
@ektaaasar
@ektaaasar 2 года назад
Hi Neil that's great advice in there. What would you suggest if someone is not comfortable showing their face yet over live or on Instagram feed. Any other format or suggestions you have?
@neilpatel
@neilpatel 2 года назад
Do what my agency's Instagram does! Look it up NPDigital_us
@ektaaasar
@ektaaasar 2 года назад
@@neilpatel thank you Neil for your quick revert. Will look it up. 👍
@goddessk4610
@goddessk4610 2 года назад
So by live interviews do you mean making a list of questions to ask? Also interview people that's in your field or just other business owners?
@neilpatel
@neilpatel 2 года назад
Interview people that are going to be valuable to your market audience :)
@kanchanyadav7133
@kanchanyadav7133 2 года назад
If we started writing hashtag in our post, will it be effective for our organization? and one more thing I want to ask what type of reels should we post on B2C acc.
@neilpatel
@neilpatel 2 года назад
For certain social channels, hashtags are helpful :) Create reels that your audience will enjoy.
@borislavpetrov3723
@borislavpetrov3723 2 года назад
thank you!
@neilpatel
@neilpatel 2 года назад
You're welcome!
@cojocariuconstantin92
@cojocariuconstantin92 2 года назад
Hi, honestly I have tried some of the mentioned above types of content but still, so far only a handful of people saw them. For sure I want to make a change to have a better awareness overall but what can be done also with influencers, some unique, and make others say "Wow"?
@neilpatel
@neilpatel 2 года назад
These strategies take consistent effort over a long period of time. Consistency and patience is key in building a following :) Regarding influencers, find relevant ones within your niche and partner with them to have them promote your stuff.
@cojocariuconstantin92
@cojocariuconstantin92 2 года назад
Thank you so much Neil!
@andyandy5808
@andyandy5808 2 года назад
Thank you
@neilpatel
@neilpatel 2 года назад
You're welcome
@renascienza.bazarclub
@renascienza.bazarclub 2 года назад
I suspect that the safest and fastest way to grow on Instagram is when you are already big outside of Instagram. The most valuable accounts with tons of loyal and interested followers belongs to actors, celebrities, people relevant in their niches, business already performing and famous trademarks. A recognized celebrity can make an account today, have a totally unfair reach and hundreds of followers tomorrow. If people recognize you from outside and react, Instagram will love to have you inside.
@neilpatel
@neilpatel 2 года назад
True it does help to already have a following, but there are also tons of people who grew big following solely from their Instagrams :)
@lnagel-good-life-templates
@lnagel-good-life-templates Год назад
Neil Patel: "Jump" Me: "How high?" 😂😂
@neilpatel
@neilpatel Год назад
LOL! To the first page of Google ;)
@Videocreator714
@Videocreator714 2 года назад
hii neil what would be the next digital marketing trend will it be automation
@neilpatel
@neilpatel 2 года назад
Yes automation is a big one!
@tindahan
@tindahan 2 года назад
👏👏TY
@neilpatel
@neilpatel 2 года назад
You're most welcome.
@MehdiAbedini
@MehdiAbedini 2 года назад
Recently I started my Instagram for selling my products. How can increase my followers and customers? Thanks Neil
@neilpatel
@neilpatel 2 года назад
Check out my free IG course here neilpatel.com/training/
@tonester241
@tonester241 2 года назад
Thanks Neil. I have just started on Instagram so this is perfect timing - but I've been having so many problems with my account and logging in, I decided yesterday to give up on the platform. For some reason, I suddenly can't login but it has nothing to do with username or password. I can't even get to the login page. Any suggestions? If I can get on, I will start with what you advise.
@multimasterymarketing4768
@multimasterymarketing4768 2 года назад
Yeah they're pretty bad a locking people out on a whim. Not sure what's wrong with them. I just stopped fooling with IG...at least for now.
@tonester241
@tonester241 2 года назад
@@multimasterymarketing4768 Oh, good to know. Thanks. It might be because I changed my mind on how I wanted to set up the professional account and changed things a few times. I'd like to delete the entire thing and start from scratch, but I can't even do that if I can't login.
@neilpatel
@neilpatel 2 года назад
I would reach out to their support team, friend! Good luck with everything I hope you can get in.
@MarcHaineLive
@MarcHaineLive 2 года назад
I go live each week on RU-vid, with a channel centred on helping businesses. I invite subject matter experts and cover specific topics that serve. I've kept the Live on RU-vid.... are you suggesting my videos should go across every platform?
@neilpatel
@neilpatel 2 года назад
I'd definitely test it on other platforms as well :)
@TheGreenBoater
@TheGreenBoater 2 года назад
???? Dumb Question: Are you advising publishing +30 minute interviews on IG platform? I use RU-vid for interviews with my partners/subject matter experts. IF IG allows long interviews I would love to know how - and repurpose some of my YT content. thx!
@neilpatel
@neilpatel 2 года назад
You can run IG live's :)
@hernannadal
@hernannadal 2 года назад
Cool. Good advice. Could I make a interview to you? Most of my followers are from Latin America... My team can do the translations later! Is a yes? :)
@neilpatel
@neilpatel 2 года назад
Shoot me an email about it! we'll see if it's a good fit :) support@neilpatel.com
@bienenvie
@bienenvie 2 года назад
Hi Neil Thanks for the interesting video. I am wondering if it will work for me as I only have 60 followers. Who's going to make an interview in my channel for that number of people ?
@neilpatel
@neilpatel 2 года назад
It's a great way to help grow a following over time :)
@alcoholyouback
@alcoholyouback 2 года назад
Hey Neil, Is there such a thing as too much posting and your Instagram followers getting 'tired' of it? My last 2 posts have had 0 likes and I'm starting to ask myself questions 😅
@neilpatel
@neilpatel 2 года назад
Yes that absolutely is a thing! Don't spam your followers newsfeeds with content. Sometimes less is more.
@alcoholyouback
@alcoholyouback 2 года назад
@@neilpatel thanks! I try to post every 2 days, would you consider that enough time in between posts?
@PurelandQigong
@PurelandQigong 2 года назад
I stopped interviewing people and will start again
@neilpatel
@neilpatel 2 года назад
Exciting :)
@glendaspencer8178
@glendaspencer8178 2 года назад
I have 2 followers, I'm going to give this a try !
@citas_sp
@citas_sp 2 года назад
Post your ig account and I will follow you!
@neilpatel
@neilpatel 2 года назад
Let me know how it goes :)
@wildandcrazyevents4513
@wildandcrazyevents4513 2 года назад
Isnt the 7% rule with everything. Cold calls and sales etc etc
@neilpatel
@neilpatel 2 года назад
It has more to do with visually seeing the brand or the brand message.
@shahbazustad3564
@shahbazustad3564 2 года назад
How to do live partnership
@neilpatel
@neilpatel 2 года назад
Reach out to companies you'd like to partner with and pitch it to them :)
@AmitKumar-rs1tg
@AmitKumar-rs1tg 2 года назад
Hey Neil....How can we use google images for free without getting copyright strike
@neilpatel
@neilpatel 2 года назад
When you're searching images on Google, click on Tools and select images with usage rights. Those are copyright free.
@AmitKumar-rs1tg
@AmitKumar-rs1tg 2 года назад
@@neilpatel okkk....Thanks a lot Neil Sir🙏🙏
@AmitKumar-rs1tg
@AmitKumar-rs1tg 2 года назад
Hey Sir...when we head over to tools there are two options .... Creative Commons licenses. and Commercial and other licences Now which one to select
@codingmitramandal
@codingmitramandal 2 года назад
@@AmitKumar-rs1tg better create own using Canva or any other tool of you want copyright free there is unsplash, freepik, and much more just search on google copyright free images
@sarcasticbrain2240
@sarcasticbrain2240 2 года назад
@@AmitKumar-rs1tg Creative Commons
@estifanosmengiste895
@estifanosmengiste895 2 года назад
The thing about Instagram is that at some point, you will stop gaining impressions, you might be getting 1000 likes per post when you first started but in the long run even though you have gained lots followers, Instagram just shadowbans you, I have seen it on my account even on your Instagram page, you have 300k followers but barely get 500 likes, I am pretty sure you were getting lots of likes before even reaching more people. That is the sad truth
@moveandbloomusa
@moveandbloomusa 2 года назад
Yes - I had so much more engagement when I started, and then it started dropping off, even though I've dialed in my messaging even more.
@candykitty1
@candykitty1 2 года назад
Hhmm I think Ig doesn't promote your posts if your followers or others are not on the post long enough. For example, if people just scroll past it quickly without even spending time to look at post or caption. I guess in the beginning, Ig gives everyone a chance so content will be shown more to others. I hope that make sense?
@neilpatel
@neilpatel 2 года назад
Unfortunately, they may do that because they want you to spend money on ads. Just keep working on the organics!
@user-xn2hf9re8r
@user-xn2hf9re8r 2 года назад
I'm too introverted and value my privacy and wouldn't share family info as unfair on them
@neilpatel
@neilpatel 2 года назад
I'm very private as well, friend. I understand.
@dananjayarathnayaka5038
@dananjayarathnayaka5038 2 года назад
🇱🇰
@ashleyportas83
@ashleyportas83 2 года назад
4255
@3dPlastics
@3dPlastics 2 года назад
Right OK... So I have a shoe store with 63 followers... Who is going to be interested in hooking up doing videos? Yet again tactics for businesses which have the time to churn out content all day long.. It would be more helpful to help the smaller guys build and not massive companies.
@neilpatel
@neilpatel 2 года назад
Not all of my tactics are going to be helpful for every business because there is no cookie-cutter approach to marketing. It's up to you to decipher which strategies are best for your market audience :)
@Rainforestitalyfurniture-store
@Rainforestitalyfurniture-store 2 года назад
Rainforestitaly
@cookevillehomeinspection
@cookevillehomeinspection 2 года назад
cookevillehomeinspection Go live? Heck I don't even understand what a story is. How can I learn how to do it?
@neilpatel
@neilpatel 2 года назад
Take online courses :) There is a ton of free educational content on RU-vid!
@thechillsaga
@thechillsaga 11 месяцев назад
@thechillsaga
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