This talk was given at a local TEDx event, produced independently of the TED Conferences. Nöropazarlamanın geleceği ve insan algısının pazarlamaya etkilerini anlatan konuşmasıyla Yener Girişken TEDxKoçUniversity sahnesindeydi.
İstanbul Üniversitesi Pazarlama Bilim Dalı'nda doktorasını alan Girişken, ABD'de Kuzey Karolina Üniversitesi'nde Pazarlama Masteri yapmıştır. Bilgi Üniversitesi Pazarlama İletişimi Yüksek Lisans Programı'nda Nöropazarlama dersi veren Dr. Girişken, Türkiye'nin ilk nöropazarlama şirketi ThinkNeuro'nun kurucusu ve yönetici ortağıdır. Thinkneuro, son üç yılda nörobilim yöntemleriyle 400'e yakın pretest ve posttest reklam araştırması yaparak, başarılı reklamın kodlarını deneklere herhangi bir soru sormadan ortaya koymuştur. Bu araştırmalar sırasında gönüllü deneklerin beyin dalgaları (EEG) ve göz hareketleri (Eye Tracking) senkronize biçimde ölçülmüştür. Türkiye ve dünyada nöropazarlama alanında birçok konferansta konuşmalar yapan Dr. Girişken, Dünya Nöropazarlama Bilim ve İş Konseyi (NMSBA)'nin Türkiye başkanıdır.
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Having completed his masters in marketing at the University of North Carolina, Dr. Yener Girişken went on to receive his PhD in Marketing Sciences at Istanbul University. Currently a professor at Bilgi University’s Marketing Communications Masters Program, he teaches Neuro-marketing. He is the co-founder and managing partner in ThinkNeuro, Turkey’s first neuro-marketing company. In the past three years, his company has fulfilled nearly 400 pretest and post-test advertising research through neuro-scientific methodology, and has successfully revealed the codes of the effective advertisements without having to ask any questions from his research subjects. This was possible by through synchronizing brain waves (EEG) and eye movements (Eye Tracking) of volunteers. He has given speeches and joined conferences in Turkey and elsewhere, and is the World Neuro-marketing Sciences and NMSBA’s President in Turkey.
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
19 янв 2015
