NASCAR Inks $7.7 BILLION TV Deal | Will This Help or Hurt the Fans??? 

Are you a fan of this new NASCAR TV deal?

Ah yes, the 7 year deal from 2025 to 2021.

I remember the 2001 deal, the biggest selling point was that almost all races would be on broadcast tv. Strange how it’s flipped back.

While I'm for the new deal, I'm not a fan of needing multiple streaming services just to watch the entire cup series

idk if it’s just me but i’m getting late 90s to early 2000s vibes with this new tv deal …that said, i was only born in 2004 so what do i know… 💀

Literally all they had to do was make it so it was on ONE service, now it’s essentially on 5, like I know nascar loves its money but Jesus not everyone can pay like 150+ a year to watch all the races. I mean god why can’t nascar do anything correct

I’m personally extremely happy that they’re entering the streaming game. As someone who cut cable years ago because of cost this gives a legitimate way to stream races and frankly, I wish more races were multicast to streaming services.

NASCAR needs its own subscription service. Like f1tv. Give the hardcore fan base a dedicated platform for all things NASCAR. This is ridiculous

As a Canadian who uses TSN I see this as an absolute win

This plan doesn’t seem like it was looking at the bigger picture. Fans will just watch the RU-vid highlights.

I'm on the fence. If all NBC/ USA races get simulcasted on Peacock (like they do for Indycar / IMSA), then I'm leaning on liking it. I agree with the video's sentiments that they needed to either do more of a status quo tv / cable deal or go heavier into streaming. If the NBC affiliated races get simulcasted on Peacock it then it becomes a better deal.

Fox TNT and NBC is a nod to the 2001-2006 era

This is why I just watch the highlights on RU-vid… No commercials no BS

This setup is so bad. I think they should have just had 1 streaming partner and 1 broadcast tv partner, or even better, have 1 broadcast tv partner that also does streaming (like NBC and Peacock). This is overcomplicated and won't help bring viewers

I'm not a fan of this package deal but I can remember back in the 80's and 90's when the races would change week to week from CBS, ABC, ESPN, TNN, TBS, and TNT.

2025-2021??? 🤨🤨 Looks like I'm missing 5 races in 2025. Wish it was optional, not permanent to stream races on Amazon or not for people like me who don't have it.

I think that in some aspects (like Amazon Prime and HBO Max), it's a step in the right direction. In other aspects however, it is a step in the wrong direction (increase in cable instead of more mainstream FOX and NBC).

Also, the Southern 500 will never be on big NBC anymore either because NBC has college football that Labor Day Sunday

TNT being back with the cup series is an awesome move. The cup series moving to Prime is interesting.

TNT returning is cool.

As of now, I think this is a terrible idea because its just more damn streaming services I'm gonna have to pay for. I'm a young fan, and I want all NASCAR content, to be on one streaming service. The best way to get young fans in like me is to stream on Peacock TV, which I have had no issues with. Thats how you earn money.

This is a step in the right direction

I love the networks involved but then they said the amount of races that will be in cable and I was immediately deflated

It appears that "Keeping it Simple" was not an option.

Cool, so instead of simplifying it, they made it more fucking complicated. All I want is an all in one streaming option. Just give me one place I can pay a reasonable price to watch all the races. I don’t watch ANY live TV other than NASCAR. I can’t justify continuing to spend $40/month+ just to watch racing.

I'd like to see Nascar create their own network where you could turn it to one channel and you'd be able to find videos, talk, news, the races, and information. Sort of ilke what WWE did. They have their events on there and on broadcast television. Even with these new network deals, you could turn on the Nascar network and watch the race broadcasted by Fox, TNT, NBC, etc. I get it, it takes a lot of money, but in the long run it would create so much content for Nascar and would give fans ONE place to turn to for all of their needs!

Cable may be dying, but just the traditional cable route. RU-vidTV, Fubo, Sling, etc. seem to be very popular.

Since my cable box broke I've stuck with a single source for my NASCAR coverage... youtube highlights. I feel like that plus the independent coverage I get from this channel and others is pretty satisfying compared to old-school TV coverage. I'd rather go to a racetrack to see a full race, and lucky for me there are plenty within a 2-hour drive.

Seeing the all those stations reminds me of growing up watch NASCAR in the 90s.

People saying they want espn back and nbc sucks. Like since nascar left espn in 2014 they haven’t given two shits about nascar and NBC put way more effort than FOX so idk why people complaining about NBC since it’s probably the best rn. Ig we’ll see what TNT and prime can do

As an older and LOOONG time watcher of NASCAR (since the mid nineties), I am unsure how I feel about the constant switching of races. It used to happen alot long ago and I remember being so frustrated trying to find the race. I'm all for the streaming deal as I still keep up with technology, but this back and forth is my biggest issue.

I just wished that Nascar would have their own channel where we could watch all the races,practice and qualifying. Plus trucks and xfinity. And during the off season they could show races from previous years.

I like options. I can only watch races via over the air with an antenna, or on my phone or computer with Peacock (which is thankfully CHEAP). I have no way to get cable in my bedroom so no FS1, no NBC Sports, etc. I would love to have it all be simultaneously broadcasted to allow for all options without the risk of blackouts (Bally Sports with the Cincinnati Reds). I am a bit disappointed that I need to have multiple streaming services to watch these races, and some I don’t want to get JUST to watch the races, but to have options as things change in the landscape, is good.

As silly as it's going to sound,my biggest concern is not being able to record the races while they are prime. Will a replay be available on Prime? Will it replay on TV later in the week?

Alot of people can not afford the special sports channels like Fox sports and NBC sports, regular fox and NBC is just perfect

Sports like Nascar going exclusively to Prime is honestly really sad. I get that there are a lot of folks that use it, but a lot of my family and friends don’t use it and won’t have the desire to seek it out on Twitch. I don’t see how this is doing the sport any services and is just furthering Nascar down a bad road, at least in terms of viewership. I guess we’ll see how this pans out as time goes on, but I’ve already been frustrated trying to watch races and this is just going to make it worse.

Ugh. All the races need to have a streaming option not tied to a cable package. As it stands, I’ll watch the OTA, Prime, and Max races only. Anything on cable will be listened to on MRN.

DD12 streams coming in clutch

I think you are spot on, I fall in the under 30 category who has never, not once in my adult life owned traditional cable services. I found that RU-vid TV is great for Nascar, I can watch Race Hub along with all 3 different Nascar series'. Sometimes, you can even catch the Arca races. I am fine with the switch to Prime, but like you said, too many networks will be confusing to some. I dont like the idea of having to go online and search each week where I can watch the race. I would like to see Fox/FS1 own the first part of the year and Prime take over the last half. Plus the AWS stats they have during the football games is cool, I hope we see that with Nascar too.

You should fix the 7 year deal being from 2025 - 2021. But, to get more to the meat, I agree that it's going to be more challenging to find Cup races. But, I think you're missing something by saying it's moving races to Cable". Most steaming services also offer these channels, so your use of the term "Cable is not quite right. Fubo will have to start offering Turner, but assuming they do, races will be available on several streaming platforms besides traditional Cable. And Xfinity races will now all be over-the-air.

More ways to annoy the fanbase

As an international fan (Europe) I hope the whole NASCAR season is just on one or maybe two streaming services. It might also be a good test for NASCAR to see if streaming services can help them grow as well as get more international fans interested. F1 has also been moving to streaming in some countries and it's a lot better and cheaper than having to pay for cable.

Coverage is confusing enough today, and now they're just making it worse. You made so many great points. I think one thing that people seem to dance around is the negative impact FOX's terrible coverage has on the sport overall. Long time NASCAR fan, but I don't watch races on FOX anymore. And when you don't watch the first half of the season, your interest wanes for the second half. Overall, NASCAR doesn't understand their issues or their fans, and is more concerned with short term profits than providing fans with a positive experience that will lead to long term success.

I mainly listen to NASCAR races on the radio, so depending on how the talent on Amazon is, I might actually be able to combine both of these without the need of paying for a dying TV deal that is cable.

i didn't even know tnt still existed. i figured nbc got rid of them long ago.

As the only millennial in the entire world who refuses to give a dime to amazon, the amazon part of this makes me sad.

Honestly as much as I can’t stand comparing f1 to Nascar, F1 is legitimately easier to follow for the simple reason everything is under one roof. It’s like why Supercross and Motocross merged into Supermotocross to streamline everything under one roof of NBC/peacock. In my opinion having no uniform will ultimately hurt the growth of NASCAR

I'm glad that NASCAR is starting to stream, but I think they're doing it the wrong way. I think they need to simulcast EVERY race, not just a select few. F1 does this pretty well with ESPN streaming every race on ESPN+ as well as broadcasting it to cable ESPN/ESPN2. I wish the half Fox half NBC thing for TV but have a Prime Video streaming option for every race.

I'm loving this. As somebody who doesn't follow other traditional sports leagues, my only chance to watch was to jump on random broadcast stations were I get terrible reception where I live or peacock streams. Knowing that I'm almost guaranteed about half the season without jumping through hoops or getting a cable service I'll only use on Sundays is solid. It's not perfect, but I can live with it. And I'll catch highlights of the stuff I miss. Depending on the track that's probably for the best anyway.

It really should've been Prime all year round with Fox and NBC taking over the tv side of things. Hopefully these tv contracts are flexible enough for that to happen.

It will help this one is better than Nascar On ESPN.

This dude clearly did not read the press release. Fox will still broadcast the All-Star race for the next 7 years (8 if you include 2024). The 600 will likely be the first Amazon Race.

Allen Bestwick is gonna be a wanted man soon. Whoever lands him will gain more views

Just get them to look into a service similar motogp or f1, surely a service for say 200-250 a year is worth it for those that can't afford cable each month.

Good that they're getting into streaming, terrible that fans are gonna have to jump through a bunch of hoops in order to watch a full season.

If prime works well in that 7 year span, the whole schedule could be on prime in 2032, the Amazon prime cup series😂

I wish they would have stuck with either TNT or Amazon as the sole streamer for all ten of their races. Would have made it a lot simpler.

NASCAR is the only professional sport where calling the media deal "confusing" is acceptable. It's not confusing, pull out your phone and look up where the race is just like every other fan of every other sport does.

I personally hope they go full on streaming next deal because i literally only pay for tv to watch NASCAR and in the off-season i cancel it.

Only thing I’m iffy on is the prime streaming. I’d rather it was simulcast. Prime is the only streaming service I don’t have or have access to. Why? Well I’m not American and I don’t find much value in prime streaming alone (also what I have access to watch is much different than the majority) and I’m not eligible for any of the shipping benefits since I live outside the Americas. I still get most of the US cable channels, except fs1 which has an international channel called fox racing.. which ironically doesn’t actually air any races. I do understand why they chose Amazon.. (even tho I didn’t think ppl actually watched anything on it lol) but I also kind of wish they would just put all the races on peacock or max since I actually have those

Having to switch between all these different platforms throughout the season means I'm probably not going to be following the full season. This seems like a net negative all around. This might bring more exposure but GREATLY hurt retention. Would rather just follow F1 where you can watch the season from start to finish using the same service or television channel. Being forced to subscribe to prime just to watch 5 races seems like a huge slap in the face to the fans, and I'm someone who actually has prime. Would be much better if amazon got the whole thing alongside cable.

now you have to have Cable, Amazon, and peacock to be nascar fan. Thats my biggest complaint is it takes a toll on fans pocketbooks

It's not a good deal if I was running Nascar I would go right to streaming have All the races on Prime Video or max or git Nascar to start there on streaming channel

Imagine that. Nascar chasing the diamond. Someone remind me, what's happened to California speedway and now North Wilkesboro?

Now all that's left is to find out the broadcasting rights to ARCA, ARCA East, ARCA West, and Modified.

So thankful nearly all of the races will be on network TV or streaming (I have access to Amazon, Max, and Peacock) so I will only miss the FS1 races these years. Instead of FS1 and USA races.

I believe I would've liked to have seen the NASCAR Craftsman Truck Series end up on The CW, or better yet, I would've liked it also, if the new SPEEDVISION streaming service had picked the Series up. To me, that would've felt like a reunion of sorts. I feel like both the Truck Series and SPEED experienced growth together, when it was an all motorsports cable TV channel. For those that don't know, SPEEDVISION was revived as a streaming service earlier this year, and I feel if they had gotten the Truck Series, that could've helped grow that platform, and the Series too for that matter.

In Canada we have TSN they have 5 channels they broadcast every race... done!!!

It’s just going to be confusing and frustrating for some fans. We’ll have to get used to it of course but I think it’s going to be ok

I know this might’ve been impossible but tbh, I was hoping Amazon would simulcast the entire season so that I wouldn’t need to pay for Hulu live TV just to watch NASCAR, but I do like they’re dipping their toes with simulcast with HBO Max so I guess I’m ok with the deal. (And no, I’m not calling HBO Max “Max” because it’s dumb.)

Glad its on Prime. I don't even know how to get local channels on my Firestick.

"From 2025 to 2021" lmao😂

I want any of the NASCAR Weekly Podcast members to broadcast a race on Amazon Prime since all of them have the talent to keep me on the edge of my seat for four hours.

If streaming was so inevitable, then I think Prime was gonna be the best option. It's easily among the cheaper streamers (at least in 2023 anyway) likely because it's more than just Prime Video, and of course there is the free Twitch option. And TNT's return, along with the integration of HBO Max (or just Max, I guess) will certainly be an intriguing factor. That said, having 22 of the 36 races on cable going into the 2030s is absolutely ridiculous, at least from a fan's perspective. I actually think that putting a more significant stretch on streaming would have been way better. In an age in which cable is on death's door even with all the live TV streamers like Fubo and Hulu (which is what I use), going so cable-heavy could very well end up as one of the dumbest TV decisions in racing history. Also I know it was pretty predictable, but FS1 still keeping Trucks just feels like the nail in the coffin (Was honestly wondering if NBC would try it after losing Xfinity). Who would have guessed that the Xfinity Series, the series now on The CW of all channels, would be the one getting the best deal?

I don’t mind the streaming but just put it all on one. Preferably the cheapest

I’ll have to wait and see how this pans out

Yes!! TNT is back!! LFG!! Yes, I know they had their issues, but I am willing to give them another chance! I just hope they bring back their iconic intro! Also including Amazon Prime in the deal is smart! Streaming is the way of the future after all! I fine with NBC, but why does FOX have to renew their deal?! FOX should have waited until they got their act together broadcast wise!

Super Excited For NASCAR On TNT👍👍

Not a big cable or streaming guy because of the cost of it so it looks like MRN and PRN will be my move.

I’m one of those people under the age of 30 who cares about cable, and even I’m disappointed with NASCAR’s broadcasting plans. I’m not surprised though, as they’ve failed in negotiations for months, and now this all comes together at the last minute. The world of motorsports as a whole is dying because of stuff like this, and I don’t like it.

"from 2025-2021" huh? lol

I am glad they got Amazon Prime to get some races, as long as they do stream them on Twitch. I really hate that they cut the FOX/NBC TV races so drastically... We've never had cable in our house, and I don't see that changing any time soon, so I'm going to have to listen to MRN/PRN a loooot more starting in 2025 it seems... Nothing wrong with the radio broadcasts, but it's not the same as seeing the action live on TV...

The new TV schedule just sounds like a modern version of how they broadcasted NASCAR when I was a kid. Chill.

Nascar should just stream all their stuff for 19.99 a month. If 5 million subscribe, they make 100 million per month. They are also incentivized to bring in subscribers, and they can also sell advertising.

This is too complicated. Needs to be on 1-2 networks/services

I have cable and I enjoy it down point of streaming is paying for different services they should have just did peacock exclusive with the nbc deal instead of Amazon cable is not dying I still have cable it's better than selective streaming I'm not worried about the price I'm a long time customer of cable and continue to be and I'm 34 not old

Should’ve just done a fox/nbc cable deal and at the same time, have all races be streamed on like prime or have their own nascar streaming thing on their website or app. And if they were to do it on their own, they could make it more friendly for international viewers or have prime be able to stream it worldwide and not have restrictions in the us only. It can be hard to find nascar races to watch as a Canadian who doesn’t have cable

NASCAR needs to bite the bullet and start their own network and offer streaming.

It doesn't matter what channel it's on I will still be watching it.

Maybe by the time this deal is done, all the old boomers will be dead and we can switch to streaming once and for all.

I hate to say it but this is probably one of the most embarrassing things Nascar has done since August 2018 I think everyone knows what happened that day

I don’t have cable but yet I have all these tv channels 🤷🏻‍♂️ and Prime so I’m not sure what the issue is here. I’m more concerned with Amazons choice for the booth who are they going to pick? I think the biggest concern is something like 10 races exclusively on say Peacock or a pick another extra app.

It really all depends on how much the networks promote the sport, which I sadly think none of them will put much effort into. They just are taking on the races to have live programming to sate their own sponsors then leave the broadcasts hanging in the wind. No one wants to put out effort to hype anything that isn't NFL, NBA or the Olympics.

I wish people would stop supporting amazon.

Coincidentally I just inked a contract with my illegal stream in Abu Dhabi for 7 years

I've been wanting streaming, but not for just 10 races with 4 partners. This split is so stupid, I really hope they fail because they're clearly their own worst enemy and don't get it. Find one streaming service to do all 36 races and call it a day. Instead we have 4 different deals- what a joke.

As far as the streaming goes, I am all for it. Times are changing and i'm glad NASCAR is finally adapting to the modern times. My only gripe about it is the fact that it's exclusive. Look at Thursday Night Football, where they simulcast on both Amazon Prime and the networks. The fact NASCAR couldn't reach an agreement on that end does leave me scratching my head. I'm also not thrilled that only 1/4 of the schedule will be nationally televised. Are AGT reruns and Whacked Out Sports that much more important to the bigger networks? 🤨

I am a diehard Dish Network sub for my TV. Costs me $100 a month and get all the channels i want. Amazon Prime is $139 a year (at the Present) + the cost of your Internet. For me it would be $20 a month Prime and $80 for internet so it is a wash. I am locked in at $100 for my Dish as that is what my contract with them is. Would cost me $20 a race to watch the 5 races. Cheaper to go fishing those 5 weeks...lol

Interesting on how 9 of the 28 Cup races will be on either NBC or Fox exclusively with the rest of those races on FS1 and USA instead of say 7 each between all 4. Or majority of the races on Fox or NBC. But I get why it's the way it is.

I don't do cable, satellite, or streaming, so obviously they don't want my viewership. I miss the old days when everything stopped on Sunday afternoon to watch the race. Now I never watch.