The Positive Cup symbolizes our commitment that every cup of Nespresso coffee has a positive impact on the world; extraordinary coffee experiences that offer unforgettable taste while benefitting communities and the environment. We’re driven by strong convictions upon which we build the ambitions and goals to achieve our vision of supporting sustainable quality coffee, empowering coffee farming communities to build resilience, unlocking solutions for the circular economy, and taking rapid action on climate change. The 2030 Positive Cup strategy reflects the interconnected nature of the challenges we face and our commitment to working with partners and consumers. Together, we’re contributing to a low carbon economy that protects nature and leaves no one behind.
8 сен 2024
