Neurobranding Podcast: Building Emotional Brands with Science 

Neurobranding Podcast: Building Emotional Brands with Science" delves into the fascinating world of brand-building through the lens of neuroscience and marketing. Based on the work of María Fernanda Soto and Jorge Antonio Vasco, this podcast explores how brands can form deep connections with consumers by understanding mental processes, emotions, and sensory stimuli. Each episode uncovers key concepts like the history of branding, experiential marketing strategies, and cutting-edge neuromarketing tools like eye tracking and EEG. Learn from real-world examples, including the branding success story of PsicoVida, a mental health service, and discover how neuromarketing techniques can be applied to build powerful, emotional brands.