New 2024 Toyota Tacomas NOT SELLING - You'd Never Believe Why 

I'm a Toyota guy but let them ROT! crazy prices and mark ups. Dealers need to learn the hard way people!

50k for an SR5!?!?! GTFOH

Dealerships wouldn’t be charging these markups if people would stop paying them

Can’t sell them but still have market adjustments? Screw all of them.

50k, at 7 percent interest, for 60 months, puts your payment at like 900 bucks. BEFORE INSURANCE. So over a grand a month. For a basic truck. NO WAY.

Price is outrageous but moving away from a V6 to a turbo 4 cylinder isn't something I would want.

Most truck buyers are mechanically inclined and don’t want a high strung turbo 4 cylinder. I typically keep my vehicles way past 200k miles to get my moneys worth. And they don’t get that much better gas mileage to justify the complexity.

I bought my truck, 1998 Isuzu Hombre, August 1998. It had 13 miles on it when I left the lot for $13,680. Drove it 23 yrs still running great

Short answer? NO! Long answer? HELL NO!!

Best thing to do at that dealership, is Drive off the lot with your old vehicle. Do not EVER do business with a Dealership that has " Dealership Markup Fees" ! Ever ! If you want to, tell the salesperson Why you are not buying from them. These places make me want to stay there and tell anyone else dumb enough that comes to buy a vehicle to go someplace else .

Add another 10 G for the TRD package. $10,000 for turning shiny parts into flat-black parts and plastering a decal that is one letter away from spelling turd on the side. Plus, they're doing away with the venerable 3.5L and going to a turbo 4cyl that will last half as long as the proven 3.5L

$1400 in doc fees is outrageous. Especially when you consider that it's totally unnecessary and a cash grab by the dealership. And that's literally what the market adjustment also is. And it's not like the dealership wouldn't make money by eliminating these fees. They'd still make a profit without them. Unreal.

When I see an additional markup, I WALK!

Car manufacturers keep producing vehicles that we cannot afford

When I see market adjustment I immediately walk.

I wouldn't buy it even with your money!!..............

that dealer can go to hell

Some of us are not willing to go deep into debt to have a shiny new truck. Guess Ill keep fixing up my old junk.

Looks like it was designed by Hot Wheels.

Loved my 1967 chevy CST that had a 327 in it. Co8l over suspension, factory bucket seats and then a set of radial truck tires and it rode like a dream. Bought it used in 1986 for $1300 and drove it for 10 more years. Just a nice truck.

Hard pass! $50k for a truck that can't really pull a decent travel trailer. No thank you!

Overpriced by $10,000. ALOT MORE PLASTIC. And a turbo 4 cylinder.......NO THANKS. I'm a Tacoma man. But the Nissan Frontier feels more like the next Tacoma.

Bought a 2019 Tundra TRD sport extended cab 4X4 brand new with a sprayed in bed line for 39k...now this toy truck is WAY MORE! FJB

Got my 2016 with 80.000 miles last year for $18K and could not be happier

Crazy how prices have gone so high! 50k 4Runners and 70K Sequoias in what world does that make "ANY" sense!

My brother had cash in hand to purchase his dream Tacoma 4x4.The dealer wouldn't budge on the "market adjustment." 4 weeks in, and he's loving his new FRONTIER.$1,200 OFF sticker.

I'm in Lynchburg VA and I know exactly what dealership that your at!! This place has been a rip off for years!! I moved from PA to VA 10 years ago and the prices of any new truck was and still is ridiculous!! Their prices were nuts even back then!! I see their commercials on TV and I simply laugh and SMH!!

Just met a guy who bought the new Tacoma TRD sport. He said he took delivery on a truck that had countless mechanical, cosmetic issues problems and defects. It was so bad the dealer bought it back from him no questions asked and got him into another one. Well that one has issue too. A rattle coming from the back right door, the black molding on the truck bed not secured, and the clear coat was damaged on one side of the truck bed.

Whatever happened to "keep it simple" a nice work truck, steel wheels, crank windows, no frills

Hahahaha no way in hell I'd pay that

Is it time to bring back the turbo-diesel to the U.S.?

No more V6 motors in the 24 Tacoma and V8 in the Tundra, we were fortunate to get a brand new late 2023 Tacoma with the V6 two months ago and there was only two left at the local dealer.

F- that dealer!!!

I paid $1,500 for a 2001 Jeep Cherokee in 2017. It now has 222,000 miles on it and still going strong. I'm never going to pay dealer prices and scam "Document fees" again.

I got my 2022 TRD Sport 4wd quad cab for $48,000 total. No dealer markup, I made calls and found a dealer 50 miles away that didn't do markup. Put half down in cash, 2.8% interest. I'm happy.

In North Texas I was shopping for mid-sized trucks and the nearest Toyota dealership couldn't keep Tacomas on the lot, they're almost all sold as soon as customers here one's gonna be delivered. Got to look at a TRD Offroad with predator side-steps and a dash-cam and other goodies that the buyer couldn't take delivery of yet, the only Tacoma on the lot. Their Sticker was a smidge over $47,000.

I bought a used 1999 Tacoma 2.4 @100,000 miles for $3,500 now it has 300,000 miles still runs good no oil leak.

Keep your old cars people repair them 💯. Then you got a car for yrs and no payments 🎉🎉🎉🎉.

08 Tacoma, 166,000 miles, 6cyl 4-liter, 5-spd automatic, bulletproof. I'll keep it till the wheels fall off!

I bought a 2023 last August. There was no additional markups added on where I bought mine. I paid it off in 6 months. I was driving a 2002 Nissan Xterra which was the last new vehicle I had purchased new before the Toyota Tacoma.

I like the exterior and interior of the new Tacoma. I hate the drivetrain and the msrp. Less cylinders for more money. Anything over $32k for this is a ripoff. How can you pay $46k plus for this and not feel absolute robbed driving off the lot. Yea, no thanks, hard pass.

There is no way anyone should be paying a market adjustment. Find another dealer. Let this one starve. I just saw an SR5 4wd with the upgrade package for sale for $42k with no markup. The msrp was $45k.

I traded my Tacoma a year ago, and I took the headrest out and floor rests prior to going on lot, they never noticed it. When I asked for the market adjustment to be removed I and they said no, I smiled. 2 days later they called for the headrests which were not present at the time they gave the price. I sold them back for the refund of the market adjustment. Play the game along with them, it’s fun.

I paid $5000, new, for my current Toyota truck. I'll be keeping it and will certainly not be buying anything new.

Pickup trucks should be basic utility vehicles without alot of gadgets and a huge price tag. I'd love to see manufacturers get the message.

In 1998 I paid $18k for a new SR5. Glass headlights, tailgate that could hold a lot of weight without bending, simple and straightforward inside and out. Those were the days.

This is a no-go for me, and I've owned three small/medium-sized Toyota pick-ups over the past 25 years. I might pay that for a plug-in hybrid Tacoma, depending on the specs.

Can toyota go back and make the standard cab 2 door? Can the big 3 do that also?

When I think of a small truck, the idea of a small V6 or 4 cylinder with a manual transmission comes to mind. What Toyota and Nissan are offering is ludicrous… you may as well buy a full size truck with a v8

I had to walk out of a deal for a 2024 4x4 SR5. MSRP $42899. The dealer insisted on pushing too much in add-ons. Windshield package for $799, Summit package $2599, Tire and Wheel BS $499.plus a dealer fee of $699. They weren’t going to budge. Left my car in their lot, walked across the street to the Nissan dealer and bought a Frontier Pro4x for $42400 out the door. Nissan is dealing and want to reduce inventory. I got a good deal a Nissan. Hoo rah.

I bought a leftover 2023 Honda Ridgeline brand new 3 months ago and I got 2.9% financing from Honda and they knocked $3,000 off sticker because it was last year's model and it's a great vehicle it rides good it's roomy and does everything I wanted to do for under 40K

I kept my 2nd Gen TRD OffRoad holding out for a turbo diesel electric or at a minimum the same 4.0L with a turbo. I don't want less for more. At that price I might as well ship over a IMV O

Hell no. Price is way too high. I don’t pay dealer market adjustments.

I turned 18 in 1972 and bought my first car. A new Chevy Impala for $2,400. My fist house (3bed,2 bath) for $27,000. Things seemed a little more in sync with real life back then. Today's prices are crazy.

I looked at a Tacoma today to replace my crappy Ridgeline....... But then I looked at the price.... hahahahahahahaha.

Intend to keep driving the '14 regular cab Tacoma I bought several years ago with 64000 miles for 9500$. Has 120000 miles now and I just replaced the rear brakes. Change oil every 5000 miles with synthetic oil, and my automatic transmission still works like new. Did change the rear end oil with synthetic gear lube. Had the transmission flushed one time, the next is coming up.

I would never patronize a Dealer that charged over MSRP…. Don’t buy anything there. As someone who was in business for 40 years if you can’t survive working off of retail, you shouldn’t be in business in the first place! Simply taking advantage of the people that “have to have”. Ridiculous.

$50k for a small truck? How about $15k for a simple small truck? Keep these, too much. First Nissan Hardbody truck I bought cast $9k. This is insane.

2024 has a smaller gas tank 18.2 gal vs older models have a21,1 gal ( 2.9 more gas) both have mpg 21 combo… Be aware the hybrids battery is not completely water proof ..do not go into water crossings..electrical issues can occur..

Where I am in CT, I couldn’t find a single base model, 2wd 2024 Tacoma, but tons, and tons of tacomas loaded up with options. I just want a basic pickup. The new Frontier is looking better every day, but I’m guessing there won’t be any base models available anywhere.

I bought a 2024 Frontier Pro 4X in January fully loaded with every upgrade available for 46K and loving it. 50K for this boring plane truck is crazy.

+1 on a VERY HARD PASS! I'll never buy a turbo or a hybrid, especially at that insane price.

Bought a used 2016 Avalon touring trim in 2018 for $22k. Had 18,000 miles on. Has a great v6 motor. Hate to think about having to replace it at some point,

So glad a got a 3rd gen taco before it was too late. TSS off road package and put a camper on the back. Me and “Scooter” are doing just fine. So glad I didn’t wait.

The worst part is they will blame inflation and some people are dumb enough to fall for it. This is just flat out price gouging. I remember when a brand new base model Tacoma was 12-14k and then dealers found out that everybody wanted one so they started marking up the prices over the years. This wasn't even that long ago either. Like 12-15 years ago. There's no way in hell we've had a 500% increase in inflation over the past 15 years yet they are still using that lie because people will still fall for it. It's high time people stop buying new cars altogether for at least a few years so we can crash the market and get car prices back down to reasonable.

That grill area looks like a nightmare to clean when all those pockets and crevices get full of dirt and insects .

I enjoy these car channels criticizing the market but this was the first one to make a direct recommendation where to put your money. 👍🏼 Without a recommendation, how long are people supposed to sit on their hands when they might really need a newer vehicle.

We paid way too much for my 2023 Tacoma Trail at almost $4k off MSRP and 4% rate $46k out the door is way too much for a midsized truck let alone $56k. But, at least I get 4wd, a rear locker and everything else that comes standard (rear window, power seat, etc). I am so glad we didn’t wait for the 4th gen.

I have been a car salesman for 5 major dealerships over the years. The best vehicle to buy is one that is 2 or 3 years old. They suffer the highest percentage of depreciation the first few years, and the bugs have usually been pretty well worked out by that time.

I went to a Ford dealership in California on Highway 101. The dealer had 1,438 Ford pickups for sale. They were priced to sell. $10,00 to $12,000 less than any other Ford dealership and they told me they were selling about 30 trucks a day. Yes I bought one.

Full sized trucks like the Tundra that no longer have a V8 are a no go for me regardless of price.

The best I’ve been able to do OTD in AZ on a fully loaded TRD Sport or Off Road Premium is $58,500 OTD with no add ons. Pretty Cray!

I got a 2016 tundra extra cab 4x4 TRD for $39k in December of 2015, now my exact truck is $78,000. I thought mine was expensive, ugh-prices!, lol

I’ll keep my ‘22 Tacoma SR5 V6 Access Cab that I purchased for 28k w only 2800 miles and is now almost paid off. 50k for a Tacoma SR5 trim is insane.

If they aren’t selling then why the market adjustment fee? I understood the market adjustment fee was to compensate for high demand.

Doc fee as in, documents? As in the little USB flash drive they give with the files on documents on it. ??

Add to this Dynamic Price the fact it has a 2.4 L turbo 4 Cylinder Engine. Makes 276 HP, but at sacrifice is an engine runs hotter and destroys Oil!!! My Dollar have to wait after few years to see if this is viable combination????

I would not pay MA. I was at a deaalership in Atlanta looking at a 4RUNNER. They had one price on the sticker , started to talk out the door price, dude leaves for a few minutes, come back with a other price- yeah he added 5k , said nope and walked out with dude in tow. ridiculous toyotas are not all that...

Any other brands still doing the market adjustment in May 2024? I've looked at a lot of vehicles lately and Toyota are the only dealers from what I've seen still doing this.

I bought a 2010 4x4 Tacoma with tow package and 18,0000 miles for $21,000 in 2012. That same used truck is about $45,000+ in my area in 2024.

You can't reduce cost (move production to Mexico), remove engine options (and put one in no one wants), and expect people are going to be chomping at the bit to buy them.

I'm just picturing the salesmen looking at you filming their trucks from the sales office like, "look at this fine gentlemen filming our trucks to hype them up for his RU-vid Channel."

I bought brand new, for cash a Nisaan 4x4 short bed back in 1989...........$12,000.00.

Got my 2024 sr5 for 39k new. Couldn't be happier. Great truck

That price gets you a nicely equipped Colorado ZR2.

Toyota is self-destructing by offering only turbo charged motors for their Tacomas, Tundras and 4Runners... PERIOD!

I wonder if it has the same non-serviceable type headlamps as some of the late model Rav4s come with, where it costs over a $1,000 to buy every time the headlight bulb burns out.

WHY are there NO single regular cabs available?

I bought my 2006 Tacoma SR5 V6 longbed for $26,500 out the door (tax, license, delivery fee, etc…). Once everything is added up these 2024 trucks will run you over $50k + financing. It’s been a very reliable vehicle, it tows up to 6500 lbs (4000 lbs is a good max if you don’t want the truck to struggle too much), and it seats up to 5 people. All of the bells and whistles added in 18 years + inflation doesn’t justify it doubling in price. It’s a great midsized truck, but even I wouldn’t buy another one at current prices.

My cousin just got a 2024 Toyota Tacoma SR in Silver color rear wheel drive at sticker for around $37k. It does have leaf springs in the back suspension for the SR model but looks like the SR5 same silver alloy wheels. Only had couple small factory installed options. No dealer installed options. No dealer markups. He likes it handles really well. 😇

Priority? Are you in Hampton Roads? I been a Toyota guy for years. however, I wanted to get into something more efficient. I had a 4Runner TRDORP and was looking at other Toyotas. They're awesome but fuel costs just not worth it. Everything I looked at had like $5K markups etc. I ended up in a 24 Subaru Onyx XT with 0% APR. I didn't need the 4Runner in my area and couldn't be happier with the 30+ MPGs I am getting in the Outback on the interstate. Furthermore, with all the issues Toyota is having with their powertrains, I am glad I didn't go down that route.

I'm curious: What's the invoice price

Why are they not selling? Two reasons: 1. PRICE, 2. No V-6 engine option.

I've bought a lot of new cars. "Market Adjustment" to me means, get one at the dealer down the road that doesn't play that horseshit. Guess they want to go out of business, especially now when sales are already in decline and inventory is higher than 2/3 years ago.

I'll stick with my 2006 TRD Tacoma with only 81,500 miles on her. Just had front brake pads replaced for the first time and other than routine oil/filter changes that I do myself, she is still a very reliable ride. I bought my Taco new in Sacramento for $29,000 and change.

I bought a new base 4wd Tacoma in mid 2019 for 25,250 before tax. I had a 1998 base, so this was a major upgrade for me. The SR5 and TRDs make no sense to me for the money, considering the base has more than enough features for me. I’m going to keep this one as long as I can.

Time was when the main reason people bought pickup trucks was because they were inexpensive transportation. Two doors, a bench seat and a bed in the back for hauling things. Now nearly every pickup out there is a crew cab, with all sorts of luxury items and nanny features that add on to the price. I guess a lot of people have a lot of money to piss away, judging by how many of these $50K and up pickups I see on the road. It's up to everyone to decide what to do with their own money, but personally I refuse to buy anything with a dealer markup on it. I think we'd all be better off following the example of billionaire Warren Buffett, who drives a 10 year old Cadillac. He's got enough money to be able to drive whatever he wants, yet he's smart enough not to waste a lot of money on a depreciating asset. It's always the people who don't really have a lot of money but want to present an image to their friends and neighbors that go out and buy ridiculously overpriced vehicles.

I got a 2022 Frontier Pro4x $42k fully loaded 4x4. Its been good so far.

I own a 1995 Tacoma.. Runs like new. Been paid off since 1998.. Nuff said..

When my 2017 Tacoma quits, I'll look for a new one. And there's part of the answer. They last forever and I love my 2017 Tacoma. My 1985 had 280,000+ when I sold it.