2024 Toyota 4Runner TRD Pro - This Should Be A CRIME 

Yep, wait for the new one, it’ll cross $90k I’m sure

@@revnation_auto for $90k I'm getting myself a Land Rover Defender 110 and swapping the tires out and I'm golden. Better vehicle than that Toyota, for the price, on and off road any day of the year.

​@@revnation_auto I wouldn't doubt it. Plus from the looks it doesn't look like the new one will have any reliability

$90k with a 4 turbo and leaf springs. The future is amazing

@@mikeicee *hybrid

Yep, ridiculous

I paid $80,000.00 Canadian for a TRD 2024 4Runner a month ago.

@@briananderson6142 so you’re the dumbass keeping prices inflated….got it

The Land Cruiser Prado is less than that in Australia.

If you Let it Rot ! It will be there Rotting with those Greedy Troels in a Junk Yard " !

Really? I knew they were reliable but Shazam man😂

Just replaced the transmission in my 98, engine has 353,000, burns no oil, leaks nothing. Runs like a champ. Also have a 24 4runner trd premium, but it was 50k out the door back in November. Under sticker.

@@ericortega1745 but they're reliable; it's justification for being broke. lol

You must live in a warm weather state

@@kyle6209 New England.

...or something unappealing like that.

Yup, I was thinking tomato soup

That color should be a $5k discount!

Ragu red lol

thanks, you now totally ruined it for me... but you're 100% right...

Thank you for the voice of reason. You understand "asking price" compared to what you personally consider a fair price. Most of these commenters don't seem to get this concept. Again, thanks.

Good, they don't want to sell anything to moochers like you

You hit the nail on the head

​@@JamesSmith-rm6toyou mean hit the nail on the head head.

@@ytr3488 WTF are you talking about it’s a saying who are you the quote police

And that’s what the manufacturer’s & dealerships know that’s how the game has been played. For quite some time! A fool that wants to 1up others. Then in 2 years, the next latest greatest version will be out. And the suckers will do it again, as long as they get the loan.

Mainly it's Gen Z and some Millennials who are paying these obscene prices because it's all they have known since they turned 16!

So finance and then pay it off the next month. Problem solved

I paid 39.5k for a new 2019 TRD Off Road. I laughed at the 50k they wanted for the TRD PRO. It's the same motor and I wanted the manual 4X4. I didn't want the color that bad.

That was before we printed a trillion dollars for the flu.

I paid just a touch over 46 for our 2023 TRDORP last year. Pros were 54K

That is what I was thinking as I watched this video! Someone will buy it and think it is a bargain.

Anything to look cool in the Target parking lot!

Every vehicle I've ever bought in the past I negotiated some kind of deal sometimes saving me thousands. Now somehow everything is flipped with the supply chain issues and now people are begging for popular vehicles so the dealers can mark them up successfully. I guess my days of buying new cars is over! I will never pay mark up.

Got that right. Was talking to someone at my work at how out of control auto pricing and pricing in general has gotten. COVID-19 became the excuse to inflate prices along with old fashion greed packaged as "the market." When a non-premium car costs as much as an entry level premium and in this case nearly a third of a decent mortgage you know the market is bound to collapse. I purchased a T4R TRD Offroad for 55K in August ('23) and paid off with a giant trade, 12JAN2024. GOD knows I've over spent plenty on ten Jeep [Wrangler] builds over the last 10-12 years. We as a society are way too hook on debt and these are priced too much. Even the used ones are out of control. Thank the Lord, I got that "crack monkey" off my back.

We just need to stop buying and their market will have to adjust. Buy used. 4-5 years old so it has fully depreciated and cash if you can. Hold out until things get more affordable.

All dealers. I bought a new gmc sierra 4x4 double cab base model in 2015 for 32k. The same truck today is 58-60k.

Land cruiser was snuck in as a standard SUV when it was a luxury model due to tariffs in the 90s, because selling it as a Lexus or premium would have cost Toyota money

And the Tacoma! Way over priced

Yeah they gonna want 75k for a 4 cylinder

@@tedbell4416 fuq that .....

You did get screwed. That thing probably cost $15k to make.

@chr103yod lol, gawtdaymit you're right.

@archstanton664 Sorry man.

82k here in Alberta, Canada without add ons...

That four runner is not a 15 year old truck! The design is 15 yrs old,but the vehicle is brand new.

​. That's what he is saying! A 15 year old desin that is not worthy of that price!

@@12masterr Subjective, the markup is asinine. But the 4Runner is priced accordingly. What options are cheaper, Rubicon $60k, Defender $70-90k, Bronco $60k...Pathfinder, Blazer, Telluride, Passport, Durango........you buy any of those over a 4Runner then you don't want an off road truck. Get a minivan. There are no cheap vehicles on the market today, everything costs a lot, that's why the car industry is a parking lot now.

The fact it's a tried, true and quality built platform is why the resale is high, why it's bullet proof, why it can go anywhere and not break, why there's no fluff bs gizmos that break that no one even uses. The 200 series Land Cruiser, FJ and Lexus GX are the exact same. They don't break, they go anywhere....but if you want a serious 4wd offroading truck based platform, there aren't many options other than the Defender, Wrangler and Bronco all similar or higher priced.

Good to know thanks

they are put on at the facility that accessorizes the vehicle... not the manufacturer.

@@--RSL-- They are done at both locations.

The factory does not mark the lugs for torque verification. I installed the Sequoia TRD Pro suspension and sway bars post production before it left TMMI. Whenever we re-installed the wheels, one person would torque and yellow mark the lugs. Then, another would have to verify and mark blue. Also keeping a paper trail. Any Delta torque (safety related) needs to be verified. At least where I work

All the unessesary electronic junk plus the government mandated crap that no one wants or needs. I'll take seat belts and a backup camera. Thats it.

That extra 15k will likely go to the dealership.

@@fifthward1983 amen brother, wisdom is gone and foolishness has taken over. Please remember this.......the American big 3 auto manufacturers will ALL be asking for a government bailout (YOUR money and MINE).

Me too, I bought the premium off road in January this year, I got it $2,000 under SRP. Love it, has everything I need, I drive road rules, I average 20.7 to the gallon. No complaints.

There's a private seller here in Colorado trying to sell a 2023 4 Runner TRD OFF RD Premium for $62k and it has 13k miles. No upgrades or after market additions while the dealer has them brand new with $5k discounts off MSRP

Baloney. What dealer? Let's check their prices.

@@johnstrand2247 bhm Alabama

I doubt that you did because that would be below invoice, unless you managed to get any add-ons or packages for free. Toyota has the lowest days of inventory than ANY manufacturer. They are not going to give 4Runners away like that.

No toyota dealers ever go out of business. Ever.

@@monte129 😆 right…

Then dont buy it lmao

The proper way to buy and own a new car. The only way to ever get your money's worth from a new car purchase.

Um 2005 was 3 years ago, you can't tell me different

I'll never sell my 2004 Toyota Tundra Limited. Currently with 140K miles and running like new. At the rate I use it It will be 2035 before I have 200K on it!

There is always a sucker out there and one is born every minute!

It’s $80k 😂

It’s ridiculous

Best I’d do is $45k OTD😅

Lots of rich people in my area

Dude the secondary market is downtream of the dealer market. If some suckers dont go and overpay then there is no secondary market

As we should really. Us americans have been spoiled to think that we always need shiny and new.

Just to have the step child of the Land Cruiser family?! Lame

Yeah my ‘17 Ram is the last new truck I’ll ever buy. The prices are not coming down in any significant way. They sit there and bitch about inventories that are piling up, but expect middle class people to pay luxury car prices for utilitarian vehicles. They are completely missing the mark on who trucks and off road capable vehicles appeal to.

This is the most logical deduction. Damn. A regular person can afford only a used car.

Buy new and get screwed twice. Once by price, second by maintinance. They build everything like shit. Garbage transmissions and engines. Bad quality on interiors aswell. Thats pretty much blanket for all brands

Still too high

Good take. They'll play psychological warfare with you if you aren't self aware

Thanks my friend. I’ll keep pumping them out for folks like you!

Nice! I’m working a deal on one right now

Yeah they are terrible

Yes, I’m seeing markups on the first editions of $20K. Pass.

Lol it's called demand... Plus let's just be honest you can't even afford the 56k why are you tripping.

@@Kacaroto13 actually it's called price gouging, and I paid your mama's price last night so how do you know what I can afford and not afford.

@@Kacaroto13 you must work at a dealer if you think talking down to someone regarding these insane price hikes

Legally, they may NOT get involved. The Dist Mgr might have a parking lot, come to Jesus, conversation about pricing, but, still.. illegal.

You cannot blame Toyota "corporate" for the actions of the dealers. By law a manufacturer may NOT discuss pricing.. it is illegal.

The dealers are adding gross amounts to used Toyotas of any model.

It's bait and switch. Once you go to the dealership, they will spring these BS markups on you.

@@ArnoldsDesign Yeah I meailed a few for prices but they won't send a price. They want you to call them or go there. When I bought my Outback new in 2019 I sent out 10 emails and got prices back on all of them. After much research I shopped the lowest one and see if a dealer would match.

It's because it's the Pro model probably.They're always hard to find. The off road premium is the better deal, 90% of owners don't go off road. Why does a non off road driver need Fox shocks. I bought the off road premium in January this year, I put KO2s on Toyota's bronze wheels, it looks great. I'm happy, average 20.7 to the gallon, it has all the bells & whistles I need.

So, in addition to being thieves, they are liars.

@@ArnoldsDesign They sprung this on me when I was about to pay for a new Tacoma. The dealer wanted a 3k market adjustment fee. Then a fee for paying cash it was between 5k and 10k. A GM dealer had no market adjustment fee but had a 5k fee for paying cash. This was about 2 years ago.

How many times a month do you take it off-road?

@@ryanb8736I take it offroad every weekend. An never have I got stuck but dam them jeeps be stuck with the rear end dug down.

Glad you’re loving it. I miss my TRD Off-road

@williamdalton860 How do you like the third-row seat? I am looking for the SR5 Premium 4x4, and there are many available with a third-row seat at a good price because the dealer has so many of them. I don't need the third-row seat, but will folding it down be similar to having the version without third-row seating? I am thinking of folding it down and using a cargo cover. Thanks

@@oaouda love it the only issue is the third roll is for a person that is 4.9 or shorter. I've used the truck to go off roading as well as towing an have yet to have any issues. Love it they last forever as long as you take care of them.

How many times a month do you take it off-road?

@@ryanb8736 Why does it matter?

@@justahumbledude Because people waste their money on them by not taking them off road. If you buy it for just daily driving, you are buying wrong vehicle. It’s a horrible daily driver. 10 out of 10 people I ask never take them off road. All that wasted gas and suspension for no fun.

I actually have a deal on one for a friend, $1,500 under msrp and it’s still $60k out the door. In 2019, you could get them for $40k, awesome times we’re in🙄

Unfortunately you did overpay, but not much you can do about it when dealing with ridiculously priced vehicles.

Yes. Can’t even get 33s on the pro without changing the suspension. They have better resale value than my modified ORP so that is a consideration

Funny, They call the cops when they're the crooks.

It’s not Toyota it’s a shitty dealership

That’s not Toyota, that’s a sleazy dealership

It's the dealers that are greedy, most of them don't want to deal anymore.

Toyota isn’t greedy, and all your state legislators have to do is get rid of the protection these dealers have. Vote… ask the candidates if they’re willing to allow direct from manufacture sales.

​@@user-cp9mo3ju1c It's a clearly marked, no tricks, ASKING price. It might be lunatic pricing that makes 99% of shoppers run away but it's not sleazy.

Yep, it is.

@@themgtowinfinium Good to know. Thanks.

Which, to some people, is pocket change. Not to me, sadly.

@@greeneyesmsyeah but pocket change for a 4runner? Those people are buying markes up super suvs or super cars

@@INNIMA I was acquainted with a guy who bought a new car or pickup every 6 months simply out of boredom. If something caught his eye, he just bought one. Some people have $$$

They don’t care at all. I’ve sent them things in the past. Give zero f’s

That is a waste of time and effort. As a former District Mgr ( factory rep for Mercedes-Benz of No America and 7 1/2 years as the same for Mazda Motors of Am)... I can tell you this... It is not necessarily because the manufacturer does not care, by law they may not discuss retail pricing.. period. Illegal. Once the dealer takes possession of the vehicle, he can sell at MSRP, 7% off the MSRP, or price any amount they want, to include $14,995. They can give the vehicle away, send it to the dump or burn it. It's their vehicle. The manufacturer has no say. By the way , there is no such thing as adjusting for market value. Weasel words. This is known as a "dealer pack". If there was such a thing as adjusting for market value, the manufacturer would do it.. well, it seems they already have with the obscene pricing. This has been going on for decades. Think Mazda RX7 back in 70s. As much as 50% added to the MSRP. $11, 000 for an $7,500 car. There are two local Toyota dealers here in So Oregon. One is known as the Evil Empire.. the other is Grants Pass Toyota. The evil Empire packed all of their vehicles at the beginning of covid ( they did it prior but a couple grand over was normal) Their packs are now in the multiple thousands and though covid is over , the "packs" remain. Gts Pass Toyota decided to sell at MSRP where, prior, the average "fixed" price was about 7% off MSRP. Their sales have sored and have attracted many potential buyers from the Evil Empire. PS the Evil Empire has many dealerships locally and around the country. In my opinion, to be avoided, as the dealer in this video should be as well.

All that paint, seat protectant, nitrogen in the tires is total BS. It's pure profit add on for the dealership. The floor mats are on ebay or amazon for a lot less than the dealer mark up.

Maybe but I bet it is the other vid that came out about a month ago by fourdasher. It has over 1 million views now. He secretly recorded the negotiations. He did end up buying without all those markups. He bought a hybrid Corolla from Priority. They found out and asked him to redact their names and he blurred out the dealership name, too. But this is exactly who it is. I saw the original vid with the name not blurred out.

Retarded? Grow up!

Hopeless to discuss colours. People have different taste…

@@william1389 Not totally, though subjective, there is a basic visual preference to certain tones. I have yet to see a grown adult male to this date wrap a 4Runner in a shade of pink or brown and this color happens to favor brown. I have also been to two of my local dealers that have had them in and they basically all agree to every man...... 1- slowest color to ever sell 2- all think it's the ugliest of all Pro colors 3- GM who always buys the new Pro has for the first time decided not to buy this one and kept his SO.. All subjective yes, but there is a general subjective consensus at least in my area.