New Coke - A Complete Disaster? 

Coke doesn't sound like a word anymore after this video

9:51 "ABC interrupted their program and covered it as breaking news" I love America.

I remember when the New Coke was the only one available and my brother and I shared an old coke that we had saved. It was like we were drinking a fine bottle of wine.

“100 years without changing the recipe or taste in any way” Cocaine: am I a joke to you?

It a bummer that you can't try New Coke today, after hearing this it makes me curious to try it. ...and I still want to try Crystal Pepsi.

"what kind of coke do you have?" colombian

What kind of psychopath refers to a Sprite as a Coke??

I’m still over here crying because I never found my name on the coke bottle 😭

I remember people were rioting, there was looting, dogs and cats were living together, mass hysteria when they changed the formula.

The last person that can be older than Coke died in 2001 RU-vid launched in 2005

“It shows that any company that relies of the nostalgia of it’s customers can’t make any changes” Disney: imma just ignore that

Maybe the tasters of the new coke were undercover pepsi agents.

"Hey, would you like some coke ?" "Sure, I'll have some sprite !" "What ?"

Coke II? Who do they think they are, a videogame company?

Coke needs to go back to using REAL SUGAR instead of High Fructose Corn Syrup. Mexico Coke still is real Sugar. Check out "craft" sodas that use Cane Sugar. Some brands are really good and far superior to mass produce Coke.

Well darn, I’m actually curious to what New Coke tastes like.

My theory: they took the real sugar out of coke, released new coke to make the public forget what coke tasted like, and put high fructose corn syrup in coke

Next they will try adding micro-transactions

"What kind of coke do you want?" "A coke coke." "...ok...?"

Plot Twist: the other cup was just Pepsi, renamed "New Coke"

I tried New Coke when they released it for the Stranger Things promo. I can totally understand why people were pissed. It tastes like supermarket cola. It has a Pepsi like sweetness and doesn't have the bite regular Coke has.

As the old saying goes: *If it's not broken, don't fix it*

Could you cover the whole Mike and IKE feud that happened a few years ago. I never understood if it was a marketing stunt or an actual falling out.

The “new” coke can looks like one of those knock off versions of cola. I was not around for new coke, but it is funny. I like Diet Coke, that’s my favourite pop.

Is it wrong that I wanna taste new coke ?

maybe the taste testers where secretly from pespi and they siad it was good to sabotage Coco-Cola ..... Dhun Duhn DUUUHHHN

"Can I get Coca-Cola?" "Is Pepsi Ok?" "DID I STTTTTUTTTTTER?"

I would definitely pick a new car over my beat up car.

For the youngsters out there, if you want to know what New Coke tasted like, drink a Pepsi. Seriously.

Me as a waiter: "what can i get you to drink?" Customer: "Ill have a coke please, but what kind of coke do you have?" Me:"We have original, diet, cherry, and vanilla." Customer: "Thats cool ill take a sprite." Me:........"ok"

It isn't about nostalgia, it's about a sort of addiction. Whether a person likes a certain food or not doesn't depend just on the taste of the food, but also on whether or not that person ate it many times. It's a neurochemical thing.

Cocaine-Cola: The Original Coke Classic!!

I was in junior high during this period. I thought all of the adults including the coca-cola company were insane. I watched this video with my daughter. I was telling her that it was such an issue that even the evening news talked about it. And you confirmed the insanity. For years I would walk past a “classic” coke and shake my head.

The theory I'd heard was that switched to cover up the transition from sugar to corn syrup. One thing I do know is that coke classic wasn't as good as the original recipe. It was close but not quite there.

I remember my brothers and I as kids trying New Coke. We had the thought ahead of time it would probably be bad, so we stocked up on the original. The New Coke was so sweet! Ugh! A childhood trauma!

Take a shot every time he says "coke"

They changed the recipe in 1985 out of sheer PANIC. The whole "Pepsi Challenge" sip-test schtick scared the hell out of them.

A high ranking Coke executive was asked after Coca-Cola Classic enjoyed its huge increase in Coke sales if the whole New Coke thing had just been a ploy to get more people to want the original. He replied, "We're not that smart, we're not that dumb."

I don't want you to change company man.

You forgot the most important thing, when classic returned they used *high fructose corn syrup* instead of cane sugar, so people drank "the original thing" but with a core ingredient swap. Some say it was an intentional gimmick. You can buy a kosher for passover coke for a sucrose version.

This is a good example of " If it ain't broke don't fix it."

I would REALLY love to try New Coke. I was born long after it was a thing and all reviews from it said it was actually better than plain old coke. Besides, after 10 years of drinking plain old coke the bland drink has really become distasteful to me.

Probably because you're too young, you didn't mention the Pepsi Challenge campaign. That's what made Coke think they needed a new formula.

I actually have a story to share on this bit of history. Back in my mid-twenties, Coke was---after coffee---my beverage of choice. I always had Coke in the fridge. In the years before Coke Inc. decided on the switch, you would frequently run into little stands at the Mall where you could take "The Pepsi Challenge." Pepsi bragged that people who took the challenge preferred Pepsi to Coke regularly, which appeared to be the impetus for Coke Inc to start doing research to see if they could put together a new Coke formula that people would prefer to Pepsi, and as you have reported, they did. Before they made their big switch, I would regularly take the Pepsi challenge and would always choose the Coke as I could tell the difference. (The conventional wisdom was that no one could really tell the difference.) There was a reason why I preferred Coke to Pepsi: I like to have my soda 'on ice.' Coke always tasted best to me on ice (especially Coke Icee's/Slurpees), but Pepsi went flat almost immediately when you put it on ice. I had many arguments with people about this. I noticed that the Pepsi Challenge was always offered at a reasonably cool temp, but never on ice. Under those conditions, I think most people just preferred Pepsi as the carbonated sweet drink that it was. When Coke Inc stopped selling the classic formula, I was apoplectic. It was no different from buying Pepsi. If I wanted Pepsi, I'd buy Pepsi. When I heard that Coke Inc had opened up some toll free complaint lines at the Atlanta headquarters, I took advantage of it. By their questions, they seemed to be under the assumption that everyone must surely like the new formula cuz they did their own focus group testing and that's what they were hearing. I argued that it was probably because they did it the same way Pepsi did taste comparisons, that they should offer samples that are poured over ice to see which people preferred. Exasperated, I told them they were idiots and fools to not bring the old Coke back; I even suggested that they could call it "Classic Coke" and sell both. 2-3 weeks later, Coke Inc announced that they were bringing the old Coke back and that it was going to be called "Coca-cola Classic." For years, I would tell people that I might have been responsible for the return of the old Coke formula back then (smile). Funny, now I hardly ever drink any carbonated beverage, but drink mostly water these days, plus a couple of cups of coffee per day, of course :)

I spent two weeks in Atlanta over twenty years ago. Every pop/soda/soft drink was "Coke" and to this day that still infuriates me. I've read the comments section of many a RU-vid video and I must say, never have I EVER felt this close to so many people on the internet. I love you all. Good day.

I remember that switch. It was outrage by me, my brothers, my parents, all the kids at school. Even my grandparents were outraged.

I remember this as a kid. It was a HUGE deal.

Well I just drank a can of New Coke from the Stranger Things promotional release, and I have to say it doesn't taste that bad. To me, it doesn't taste overly sweet and it doesn't taste just like Pepsi. Those were the two complaints I always heard about it. Again, that is my taste, your's might be different. I honestly would buy it if it came out seasonally. Same with Crystal Pepsi.

“ It’s older than anyone watching this. “ Tortoises: Am I a joke to you?

I remember this, I was about 4 or 5 when this occurred. It was a big deal for a lot of people, even though I do remember New Coke being really good. Bottom line, you're right by saying people want what they want. And nothing beats Coke Classic, as I still call it when referring to it and New Coke.

I think the word coke was said too much 😂😂😂

New Coke is back, thanks Stranger Things!

I asked my dad and he thinks it might of been a marketing ploy since after new Coke flopped they reintroduced “classic Coke” and everyone ate that up

Not the first time a chemist's ego was completely out of control.

Do one on the decline of RC Cola.

Can you make a video on pan am please

I was 14 when "New Coke" hit the shelves, and I thought it was awful! I was thrilled when the public outcry matched my feelings. I disagree on the validity of the taste tests that led to the launch of "New Coke." That's where the error happened. Obviously, the taste tests provided faulty data.

fuckkkkk now I want new coke and crystal pepsi

When you piss in somebody's glass of water their gonna notice it.

I’ve heard that Coke tastes different in other countries. I bet before they know what classic tastes like, they do an extensive study to hone in on the taste of what the people there like. Especially in Japan where the soft drink industry is far more saturated in options than the US.

They actually changed it in 1980 when they switched from sugar to high fructose corn syrup. Go to a Mexican market and but a "Mexican coke", which is still made with sugar. You will notice a difference.

I live in Georgia, ive never heard anyone call Sprite "coke"

The following year (1986), the Coca-Cola t-shirts came out and they were very popular. They were available in various colors. I was in 9th grade at the time and you literally could not walk from one class to the next without seeing 10-20 of them in the hallway. Wish I had kept mine.

Lol. They went woke. First time ever I ask for Pepsi. Gross but worth it.

Don't mind me, I'm just a Dr. Pepper fan sitting in the corner.

The executive behind New Coke is currently living under an overpass.

Myspace episode when?

Back when the coke was changing my grandma told me she bought as many cases of coke as she could find.

New Coke might've been a disaster but a new Company Man video is a treasure

New Coke - A Complete Disaster? Nah I'd say that title goes to Chernobyl the following year for sure

I live in Louisiana and not have I ever heard a person say you want a coke and get a sprit

I'm watching a video about discontinued coke While drinking a discontinued Pepsi

Can you make a video on the sneaker industry? (Nike, Jordan Adidas)

I'm all coked out after watching this!

"I suppose you don't realise what you had until it's gone..." The sentiment during the covid pandemic, lockdowns and restrictions. But getting back to normal now.

I was about 9 at this time I believe maybe younger. But I remember it well. It was so shocking. Everyone was mad. Everyone ran out to try this new stuff, including my family and it was very sweet. It just didn't taste the same. It was very Pepsi like I remember and it was missing that coke taste everyone loved. People were furious that they did this. Taking away a drink that everyone had drank their whole life with something much sweeter and so different from what was a classic formula. It was really a disaster. We didn't buy it much after the first few times we did. I remember when Coca Cola Classic though was introduced, we bought that non-stop for years. Now I can't even drink the regular stuff as I don't like it anymore I just will have a Diet Coke every now and then but that was crazy times. The sad part of all of this Classic Coke out sold New Coke by leaps and bounds. Coca Cola was hoping Classic Coke would just be a side drink, to please some people and that New Coke was going to be their main selling drink for years to come. The exact opposite happened. Coca Cola Classic became number one soda and New Coke faded to obscurity and was called Coke II for some years before it was gone all together. I actually never drank New Coke again after Classic Coca Cola came out. But I still remember that overly sweet taste it had and how disappointed everyone in the family was that this is what our cola was going to be from now on. I really can't wait to see how Stranger Things handles this. It really is an interesting time in American history. Coke is just very lucky that this all worked out for them, this was a real marketing disaster. One of the worst in history actually. If it wasn't coca cola it would have ruined any other company easily by replacing a hot selling item with something no one wants now.

I've heard the word "Coke" so many times in this video, that it sounds completely different now...... I'm losing my mind the way it sounds so different now

I remember this as Coke II. I miss Coke II was way better than the Original. It was discontinued in 1996. I miss Coke II.

I love this guy’s voice and the intro music.

My stepdad said that the big problem was classic coke was a great mixer.

*COKE* Diabetes *PEPSI* More Diabetes

The 'New' Coke was too sweet for me, and didn't have the same level of carbonation, hence, less 'bite'...which is why I and a lot of folks like it better than Pepsi. I do drink a Pepsi once in a blue moon, to remind me of why I like Coke.

Coke as a catch-all term for soda is a crime against humanity

Eh...I prefer Dr Pepper.

If I had a dollar for every time “Coke” was said in this video...

I remember this. People were mad. There were theories that the formula was changed back using corn syrup as a sweetener rather than cane sugar, which saved them a lot of money.

Man I was 9 when this happened. I was very sad. I remember talking to a guy who was working on our house and he was furious. When they brought coke classic back, i think we bought 24 cans.

"Would you like a drink with that?" Yes. A coke please. "Sorry sir. We only sell coke products here." What?!? But your a McDonalds! You sell coke! "We do not sell cocaine here." NO I DO- Just give me a pepsi... "Were you looking for a CLASSIC coke?" Umm... Ok..?

wouldn't it be a perfect time to re-release new coke? I really want to know how it tasted

the new coke incident was not a mistake or error, it was planned. coke wanted to change from cane sugar to high fructose corn syrup but they knew people would notice the change in taste, so they took it off the market long enough for people to forget what it tasted like, then brought it back with the new sweetener. that's why when new coke replaced old coke it was done very quietly, and when the new coke was delivered to all the stores they picked up all of the old coke, they didn't leave it in the stores to let it sell out. then they announced the change after old coke was no longer available.

All the coke my nose started to itch

Red baron pizza if that gets changed ww3 will start

I have no brand loyalty - I didn't grow up drinking soda. I prefer Coke because it's less sweet than Pepsi. Making it more sweet wouldn't be a winner for me.

in Scotland all fizzy drinks are referred to as "ginger" as our national fizzy drink happens to be bright orange in colour and at one point out sold coke in scotland

What are they gonna say "What kind of faygo do you want?"

Do you have any coke? Yeah we’ve got Pepsi spri- GET OUT! It’s my house

I live in Alabame and I use coke like "Hey dad, can I have a coke" In use of like soda. But I dont use like "Hey get me a sprite, thats my favorite coke"

Another interesting fact for younger audiences: from 1982 to 1989, Coke actually owned the movie company Columbia Pictures. (Surprisingly common for food companies around that time- a decade later, the liquor company Seagram's owned Universal Pictures.)

Dealer: do you want some coke? Me: Sure, I'll take a can. Dealer: (sets up a rail for you) Me: Oh wow, so i snort it instead of swallowing it?

*_Drinks A Bottle Of Pepsi While Watching This Video....._*