Facebook ads have become highly irritating, its impossible to keep up 1) They don't inform 2) Reaching out TO FB for any issue is like reaching to MARS 3) Businesses can't depend on FB ADS ANYMORE. 4) The founder od Meta (FB) has no ethics so you can imagine. 5) If they inform us about the backend updates we can take the decision to run ads or not to run. at last facebook is killing ECOMMERCE as its more vested in METAVERSE which in itself is crap
Please correct me if I am missing something. I have a channel that is specific to helping people who are new to RVing in the U.S. There are 3 or 4 very large Facebook groups dedicated to this with 50k+ people each. Basically, this is my target audience. As far as I can tell, I can't target advertise to specific groups. If I am wrong, please let me know, but I am not seeing it. Right now, I have to try and back into this in other ways. All FB would have to do is allow me to pick groups to advertise to and results would blow away what I am seeing now. Thanks!
The big problem I noticed is that during prolonged learning phase(s) we lose a lot more money. And with every change we make, like a new ad to adset or scale budget etc... we re-enter the learning phase again and since it is now much longer we again lose much more money. So overall, if we put aside problems with IOS14, less data for FB etc...prolonged learning phase by itself means much lower ROI.
Agreed. I thought I was the only one who noticed ads stop converting after increasing the budget. Essentially reentering the learning phase and wasting money until who knows when
I have another question for you Ben :) According to Facebook, changing the event conversion resets the learning process. What if at the beginning I configured for instance the "Initiate Checkout" in order to archieve easier conversions, but now I want to change it to "Purchase"? I'm talking about a new Ad Account with low budget, and I guess it's very difficul to achieve "Purchase" conversions at the beginning :(. What would be your advice? Thanks a lot!
Hi Ben! Great video! I wanted to understand if I have an existing campaign that I am using for scaling purposes (CBO) and I am simultaneously testing new adsets (ABO), when I find winning adsets, can I simply duplicate them into the existing CBO campaign or would I have to create a separate campaign for the same?
Consulted a fb marketing expert. - They say the greater budget you place on your campaign the quickly your ads exit the learning phase. That's the best practice.
@@BenHeath I mean if you have everything configured correctly. Why go for a low budget it will just prolong the learning phase. Honestly, with recent updates $20 can barely make it to exit the learning phase.
I took your advice on the last video and broke out a bunch of ad sets in a new campaign vs stacking all the interests together in one. The problem I'm finding (on a modest budget) is the individual ad sets are going into "limited" learning, which seems like death to the campaign. At least with 2-3 ad sets each ad set may make it through the learning phase a little faster. I may go back to stacking interests with the new extended learning phase. What do you think?
I never ever exit learning phase - I just cant make 50 conversions with my budget and my niche product. In February I did a new campaign with new adsets and ads, stacked interests + LLA, it was doing amazing 8 ROAS, since End of February, everything died. I have 1 conversion in 9 days., FB did something seriously wrong.
Ben I followed your previous videos about the page like campaign. I have run it for a few days but it in learning phase whereas last time it wasn’t. Any idea why? Thanks
I am pretty new to this. None the ads that I post have had a learning phase written in the delivery section, they usually start as inactive, then inactive changes to processing and finally they become active, and that's about it, every time.
I'm just going to go ahead and say it because I've spent money and time on ads pre and post the iOS Era. I know it's negative but I have real questions. Re: the Learning Phase - Why are we paying FB so much extra money to learn something they claimed they already knew? They've gone from "pay us because we know who they are and can get you in front of them" to "pay us and give us a few days to figure out who they might be, and it'll also cost a little more too, but we're good for the money, we think..." And we (ok me) just keep paying. I think I'm officially insane.
I'm only just getting into FB ads but I do get the feeling it can cost a LOT of money just to find out that an ad campaign isn't getting you the results you want. It feels very frustrating for businesses on small budgets.
Cool video however isn't this how it's always been? These are things we were never able to change. Maybe I missed something but I don't feel this is new info. I may have missed something and if so please let me know.
Hey Ben how do you go about creating new ads to overcome ad fatigue ? Do you create a new campaign, new adset, and new ad, or you just add the new ad under your existing campaign-adset ? Won't that restart the learning phase? Thanks
Hi bro it’s my first time in ur channel, Thks for the tips …. I have a few questions, if you don’t mind …. what countries will you recommend me to target to get out from the learning phase on fb Ads faster, I’m promoting a Latin song urban on Spotify, how many ads set should I do, nd how much money per day shoul I spent ? ….. Thks 🙏🏼
Hi there, regarding the budget amount, what would you recommend ? Is the rule of the 20% of budget increase or decrease still reset the learning phase ? Thanks !
Hi Ben, i am so confused..I just have a FB page no othervwebsite for my product. I sell plants and want to direct people to my FB page, should i use TRAFFIC or MESSAGES under campaign objectives? Please advise as i am totally lost & frustrated. I have been running my first ad for 4 days now but only getting the likes & thumbs up (from 78 people) No comments or questions from anyone?? Any advice would be appreciated, thanks Jason😭
Very informative video, thank you! I’m quite new to FB Ads, I’ve never actually had my Ad delivery status read “Learning” only “Active”. Is the learning phase still occurring, is that something to be concerned about?
Same here, its always Active even on ad set, and ad level. I notice that if i use ad account based on other country, it has learning phase. I dont know what to think of this
I've never had an ad go into a learning phase. Once I hit publish, it takes about 15-30 minutes, and then it's active. Am I supposed to go into a learning phase?
But isn't the learning phase based on completing 50 actions on the ad to exit or finish learning phase rather than it being time based? So it doesn't matter if it takes one hour or 3 days, if you get the 50 actions then your ad is optimized?
In theory yes - but that assumes your campaign will stop learning after the learning phase - which is clearly not true. The campaigns are continuing to learn over time. Facebook just display learning phase to help advertisers feel better when their campaigns don't get great results initialy.
Why is the ad account getting deactivated every 2 days? I appeal and they reactivate it. Again in 2 days it gets deactivated. It has happened with me almost 4-5 times now. My business is online subscription for fitness pros. Any help is appreciated.
Thanks for this great video, Before we use Messenger objective, but it will remove now. Do we use the sales objective now since we don't have website ?
How do you recommend tracking the Purchase event? I can't track the URL because it's different for every purchase and tracking the last button before confirmation page gives false/duplicated purchases in case the card is declined etc. Any tips for this?
I’m on the verge of getting Hyros. My ad account is under reporting by 10-40 a day. Some days it’s ok other days it’s really bad and it’s affecting performance. Impossible to create stability. Have you used Hyros?
I've tried HYROS, it's really good but can be a bit expensive for some peeps. I'm also into TripleWhale but that's focused on Shopify Ecommerce Brands mainly. In terms of Hyros feeding data back to the platform I didn't use it for that but the visibility of which ads were actually bringing us customers was helpful
The crux of this video is that if you change anything in the campaign level except the budget which is also not recommended to be changed frequently. You should make a new campaign for that . If you do any change in the ad set level except turning off or on detailed targetting and exclusions you need to make a new adset. And for the ad, if you change anything then need to make a new ad. That's all thank me later. Saved your 10 minutes.
@@SachinSingh-jb7ok if you just change the budget then no need to create a new campaign . But if you change the budget time from daily to lifetime or vice versa then you need to create a new campaign . I hope it helps.
@@syedfaseehulhassan204 oh thanks brother so there's no problem in increasing daily budget by following that 20% rule and can we increase the budget every day after it has completed learning phase?
what about a new lead form? I had to direct to a new scheduling platform so the link at the end of the lead form is the only thing changed but it is a new lead form.
You can change the daily budget amount - that's one of the things I say you can change. You can't change the budget type from daily to lifetime or vice versa
My facebook ads with cbo are not spending, even with significally increasing budget, broader audience.. still in learningfase and won’t spend any money. Don’t know what to do..
Hej Ben, thank you for the great video! But if you don't mind.. i have a question. I'm still learning.. but when I want to set up a custom audience for website visitors. It says it's not updated for ios 14. Where do I update that 🤔 sorry maybe it's stupid question .. but it's very confusing rn for me , ios 14 updates pops up everywhere and don't know what to do 🤯
Thanks Ben for great videos. If the campaign has 1 running ad with an ok cost per lead (after 7 days, still in learning status and cpm gets higher every day), and budget is defined in the campaign level (was that wrong?), and I understand it is good now to sub divide into more ad sets: By subdividing into new ad sets by ages and placements (same campaign, with much higher budget, letting fb decide how to split the budget) after seeing the results (same ad), it seems fb is eating the budget (few hours after ad sets duplications) for the origin ad set, not giving the others a chance. What would you do and when, where was I wrong, and how to work better next time? Shall I just let it run for another 7 days?
Hello Ben, Thanks for the great content once again! Just got a quick question for you, hopefully you can answer it because I was not able to find it in any of your videos. You always recommend having one CBO with 3-5 ad sets How would you go about to test new audiences? I'm looking to test new lookalike audiences, a lookalike for checkouts, purchases and add to carts. For each lookalike audience I'm making 5 ad sets (1% 1-3% 3-5% 5-7% 7-10%) That's like 5x3= 15 different audiences to test. How do you recommend testing these 15 audiences... especially to avoid overlap audience because your lookalike purchase will have checkouts and checkouts will have add to carts... Right now I have a CBO with 2 ad sets, one is warm and one is detailed targeting, I'm looking to increase my ad sets with lookalikes and I made 3 new campaigns each with 5 different audiences (1% 1-3% 3-5% 5-7% 7-10%) for each look alike, my strategy is to kill out the underperformers and copy the winners over to the original CBO with 2 ad sets, I want to know if this strategy is best or if there's a better way to test so many audiences, I'm afraid that this will lead to audience overlap... Thanks
When testing new Ads, is it ok to duplicate the current ad that is winning, to make changes and test against another 1-2 Ads, eg new creatives or is it best to duplicate the ad set and THEN duplicate the winning ad and make the changes? Also is it ok to test different copy at this level or advisable only to test creatives, ctas, headlines etc?
Ben mentioned that exclusions can be changed at the adset level but exclusions are in 3 places : Custom audiences, Locations and Detailed targeting. Does Ben mean all 3 or just Custom Audiences?
Hi Ben, great Tutorials always. One question. If I have a carousel ad with my Bestseller and I have to change some of the products weekly. Would you recommend? Set up a completely new add or is it ok to change some of the carousel cards?
When im optimizing ad, should I turn off old ad off and run just the new one, with new copy and images or I need to keep both running ? Much appreciated any advice.
@@BenHeath thanks, life saver. As I used to optimise my campaigns every 3 days. But all the time I made new campaigns that’s why no results probably. Now will be smarter and will leave same campaign running, just will change ad copy and images or adset if necessary. Much appreciated You advice.
So at the ad level, if I forget with the original ad to put in the UTM parameters, I would need to duplicate the ad, stop the original and add the UTM parameter to the duplicated ad. Is that correct?
Whats your opinion about optimising ad delivery for “value” better than conversions in terms of higher aov? Or stick to conversions? For stores with hundreds of products
Hi Ben, what if I want to retain the ads engagement and use that same ad to test other audience? Which means I will just be editing the adset to change the targetting. What might be the negative effect if I’ll do this? Thanks Ben, hope to get a reply.
Hi, I have been following your RU-vid channel for a while. After following your advice on spilting out interests per ad set, each ad set is now showing learning limited. Is this normal and should I ignore it?
Hey Ben! Loving your videos so far! It's helped me a lot to improve the ads I'm running especially after the iOS 14 update. I just wanted to ask if I change the priority in my Web Event Configurations, will that screw up the ads I'm currently running? Does it affect performance at all? Is there a general rule of thumb about not touching those Web Event Configurations, once they're all set up? I previously had "Add to Cart" as the highest priority, and recently changed it to "Purchase" instead after watching your videos, but I'm not so sure, if it will now change the performance of existing ad sets. So far, conversions have slowed down, but ad sets are still in the learning phase. Would love to learn your insight on this! Thanks to you and your channel!
Glad to hear it :) It's not ideal to change that but if you don't have it set up right then that's well worth it. I would certainly go with purchase as your most important. So go ahead and make the change.
Amazing video as usual, l always run to watch your video when I receive that notification ♥️ I have a question. Do you think that we should not adjust a campaign that often even if it's an e-commerce clothing brand targeting one county of 44 million people? Thanks Ban ☺️
hey ben! thanks for these great educational videos. learning so much! i have a question... when pausing an ad campaign or set (because you're making changes) and don't see yourself using it again can you delete it? i feel eventually everything would get cluttered if you're constantly changing + testing.
Glad to hear it :) You can but I wouldn't recommend it. Being able to see the old data is helpful and you would be surprised how often you do want to reuse something or do something similar to what you did previously.
Usually lower percentages than that - especially when you get up to higher budget levels. This video should be helpful: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-f-Rzow-qhh4.html
@@BenHeath thanks man! You are one of the only fb ads expert left to be honest, most have abandoned the ship and are now on tiktok. You make me think profitability is still possible in 2022
Hey Ben! Love the videos. Just wondered, I have launched three new campaigns overall on an ad account, due to small things such as tracking adjustments through the pixel, however, two campaigns have a CPM of around £15 and another campaign had a CPM of £6, however, everything within the campaign such as demographics, detailed targeting and ads etc. stayed exactly the same. I thought it may be because the demand for those same audiences has changed but quite rare to see such a big difference when nothing has changed!? Thanks
@@BenHeath Yes exactly nothing else has changed and they are duplicate campaigns, the only thing I changed is something to do with the pixel tracking, however, the conversion event I am optimising for is exactly the same.
Hi Ben, thanks for this helpful video! If you're working with Campaign Budget Optimization, does the same rules apply? Can you add extra ads to it as well, or will this effect the campaign as it has to divide its budget over more ads then? Also I was wondering if it does effect your campaign when your turn on/off ads within an adset of you see they are performing less. Thanks in advance!
Yes the same will apply with CBO, and when you are wanting to ad more ads to your campaign you could try to leave your ads until you see one under performing then pause that and then test a new one
Can we have let's say 20 ads in 1 adset but only 3 out of those 20 ads will be set as "Active". Then if one of these 3 ads isn't performing well, I'd just turn it off and set a different ad active. Would that work? My goal is to be able to test new creatives/adcopy quickly and also to prevent the adset from exiting the learning phase when a new ad is submitted. Let me know if that makes sense. Thanks!
Hey Ben, appreciate the videos! Quick query - re introducing new ads to an existing ad set. FB does advise this will keep in Learning phase longer. I like the idea of testing new ads within existing set, but is there ultimately a compromise re Learning phase, when doing this? Cheers and keep up the good work!
Have you noticed any reporting issues within FB versus Shopify attribution regarding sales traffic sources? FB with show we have 2k and higher in conversion value for particular ad sets or ads. However, when we look at our Shopify analytics. There is not any sales attributed to FB. And in many cases the source attributed is in fact Google. Any idea why this is?
Sure that happens. Shopify will operate on last attribution whereas Facebook will count any involved in the process. So if someone sees an ad and then Google's your company and comes through and purchases. Facebook will take credit for that (provided they can track it) but both GA and Shopify will give the credit to Google.
@Certain Google Analytics doesn't report social sales/transaction analytics as accurate as well. Analytics works for general analytics and Google. For whatever reason, it doesn't report social sales data accurately. Like it will also not give FB credit, but when I turn FB ads off sales decline. So, I know FB ads are working for driving sales. Also, UTM parameters don't seem to work as much also. Maybe 15-25% show up, but the remaining percentage is a guess.
@@BenHeath that's what I assumed. Thank you for backing my suspicions. I wonder why Google Analytics doesn't provide as much data for social transactions also? It doesn't give much credit regarding social sales/transactions as it does Google Ads. Is this due to the issue above as well?
