Тёмный

NEW Learning Phase is Great News for Facebook Ads! 

Ben Heath
Подписаться 284 тыс.
Просмотров 24 тыс.
50% 1

Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook...
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you...
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTlong-l... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

Хобби

Опубликовано:

 

1 июл 2024

Поделиться:

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист
Посмотреть позже
Комментарии : 108   
@HozaifaRadwan1
@HozaifaRadwan1 5 дней назад
the best thing to do is hiding delivery column from the metrics to not see learning phase ever 😁😁
@mihaellaa.7911
@mihaellaa.7911 6 дней назад
Thank you so much for this update! Literally a gift sent from above!
@vivacious229
@vivacious229 4 дня назад
Meta is getting smarter! Thanks for the update! Also a small script error - down the funnel- first add to cart and then initiate checkout
@ValentinRosas-pz9ju
@ValentinRosas-pz9ju 6 дней назад
KEEP THIS CONTENT COMING, I LOVE THE NEWS AND NEW FEATURES AND CHANGE UPDATES!
@simon_olapade
@simon_olapade 6 дней назад
Thank you so much for this Update☺️ 11:57
@rinathama
@rinathama 6 дней назад
Amazing... I needed this 😌
@RahulSharma-ff7ld
@RahulSharma-ff7ld 6 дней назад
Thanks for Update Ben :)
@subhashisroyofficial6651
@subhashisroyofficial6651 4 дня назад
Happy Birthday Ben 🎉
@mkingscott
@mkingscott 6 дней назад
Thank you for the update.... So, with a small budget, I could target Add To Cart instead of Purchase, get 10 in three days to get out of learning, wait a day - oh, if I change the target to Purchase, it'll go back into learning. Dang.
@littletops5726
@littletops5726 6 дней назад
Was going to ask the same
@sayidimam
@sayidimam 6 дней назад
Thanks a lot for helping us brother😊
@BenHeath
@BenHeath 6 дней назад
Happy to help:)
@dextertittil
@dextertittil 3 дня назад
What are your thoughts on adding new ads into the adset regularly? Like daily, vs weekly vs monthly instead of editing the adset directly?
@arshin16
@arshin16 4 дня назад
Hi @Ben, thank you very much for this informative video. One question though, you said moving forward we could likely do campaign optimisation in 3 days from 7 days before. But istthat attribution window also play a role here ? For eg: if we are in 7DC window, and launched an ad today. Isn’t adviceble to wait until 7days before we make any changes? That would be good to know! Thanks and Looking forward to more such videos.
@digitalmarketerken
@digitalmarketerken 4 дня назад
What about an engagement campaign? Always following from Kenya! Great info.
@brendonbonacci448
@brendonbonacci448 6 дней назад
I just increased my budget by 5% and threw all my adsets into learning today. That’s never happened in our account
@jameskfletcher
@jameskfletcher 6 дней назад
I've had it happen for 3%
@KenCsurilla
@KenCsurilla 3 дня назад
Happens all the time. So annoying
@paarthsingh
@paarthsingh 6 дней назад
Yes he is right I changed a lot in my sales compaign last week and sales dropped and was bleeding money , so just add the ads and let it get out of learning phase and then only change may be after a week , one thing more is people who visited my website I retarget them thru a sales campaign and there is no converstion only add to carts .... Well may be I have to hit the logical mind with case studies and proofs. May be it will work. Next week. Also the new ai automatically retargets your website visitor , with other ads ,bcz ai is very smart it knows money is in retargetting , so I keep on adding ads last week and darn it sales dropped as Ben says donot engage with your campaign if it's in learning phase.
@ceruleanswim
@ceruleanswim 3 дня назад
What level does the learning phase take place at - ad, ad set, campaign? Thanks, I’m pretty new to this!
@Benga-Eno
@Benga-Eno 6 дней назад
What about leads campaign?
@user-eu4hy7jm5r
@user-eu4hy7jm5r 5 дней назад
I started doing Facebook ads a few months ago. I’ve always had daily budgets within £10-50. However, none have stated being in the “learning phase”. They just say ‘processing’ then ‘active’ after delivering. Is this learning phase a metaphoric or does it actually say ‘learning phase’ in peoples ad accounts? Thanks.
@consultoria7906
@consultoria7906 5 дней назад
mine too
@marthe4943
@marthe4943 4 дня назад
Yeah we just watched the whole video for nothing
@SimpleLifeTreasures
@SimpleLifeTreasures 5 дней назад
My Ad Account is only about three months old. I have never once seen a "Learning" status. My Ad Sets always go from (In Review), Processing then Active. I'm not sure what to make of that.
@igordeoliveirasa6674
@igordeoliveirasa6674 5 дней назад
Mine too
@DrainedToEnergized
@DrainedToEnergized 4 дня назад
Mine is showing the learning process phase ... might be only rolling out to some accounts for now?
@normentpeter965
@normentpeter965 4 дня назад
Check all 3, campaign adset and creative column
@tetramode
@tetramode День назад
​@normentpeter965 yes this, both your ad set and ad needs to learn. You can be out of the learning phase on an ad set but your ad can still be learning
@vishnuprasad-i5i
@vishnuprasad-i5i День назад
Same problem happing with me too
@adrijancverlin4458
@adrijancverlin4458 3 дня назад
So i was wondering for something else (your new campaign structure - one campaign for COLD and other for the WARM audience), after some time when the camaigns produced some result and after optimizing, do you turn off one of the campaigns, because in most of the scenarious the retarget will perform better then the cold one - so do you turn the cold off or just lower the budget and optimize it more? If someone could explain to me I will greatly appreciate it : )
@rehanahmad3497
@rehanahmad3497 5 дней назад
I have 20 conversions out of 10 (20/10) and it's still in learning phase 😂. It seems like they're experimenting on this from a while as it appeared in my account 6 months ago and then disappeared again until it's showing now.
@m.rajeshkumar5131
@m.rajeshkumar5131 4 дня назад
Same bro
@kojoefante
@kojoefante 2 дня назад
So how is this funny?
@rehanahmad3497
@rehanahmad3497 2 дня назад
@@kojoefante It should exit the learning phase after 10 conversions but still it's in learning phase after 20. That means it still needs 50 conversions or more to exit the learning phase. It's funny because they do these weird changes which don't make any sense.
@YaboGod
@YaboGod 5 дней назад
I’m confused I was aware of the learning phase but my campaigns don’t say learning they say active only 2 hours after publishing the campaign and not even having a single conversion
@DHealey
@DHealey 5 дней назад
I've never seen my ads go into a learning phase, they always just say active...
@consultoria7906
@consultoria7906 5 дней назад
mine too
@vishnuprasad-i5i
@vishnuprasad-i5i День назад
I am also having same problem
@mradulbhardwaj3147
@mradulbhardwaj3147 День назад
my also
@zaidgodil3271
@zaidgodil3271 17 часов назад
Do on off again and again your ad and make changes or edit your ad. if you want to see LEARNING
@DHealey
@DHealey 14 часов назад
@@zaidgodil3271 Doesn't make a difference. My ads never show learning no matter how many edits I make.
@user-zb4dj3uz8e
@user-zb4dj3uz8e 6 дней назад
Thank you for the video ! So if we don't make 10 purchases in 3 days (because of the high value of the products), is it better to optimzize "add to cart" if we reach the 10 conversions in 3 days?
@LombokHustler
@LombokHustler 6 дней назад
I need to know this, please answer
@tetramode
@tetramode День назад
Thanks for the update! Does this mean with the new rollout if you don't hit that 10 conversion events in 3 days you go into learning limited sooner, where your ad can get stuck never being able to learn?
@thelastbrobo7826
@thelastbrobo7826 3 дня назад
I only see learning on the ad sets, not campaigns or ads
@DABLRShoes
@DABLRShoes День назад
the new learning phare for 10 purchases was there for around 15 days in india and then its vanished now.
@TheReadWellPodcast
@TheReadWellPodcast 6 дней назад
The problem is that Facebook Pixels are a pain in the backside making conversion tricky to track.
@dacutestchannel
@dacutestchannel 5 дней назад
Use trackbee
@asadsherazi1034
@asadsherazi1034 6 дней назад
Ben, my campaigns don't go into the learning phase anymore but, I'm not getting sales. I've tried different creatives in the span of 6 months but it has not been good. Even when there are sales the cost per purchase is so high that makes me rethink everything.
@saintemmanuel5969
@saintemmanuel5969 6 дней назад
Targeting the right audience?
@asadsherazi1034
@asadsherazi1034 5 дней назад
@@saintemmanuel5969 yes of course I'm, with meta's new update, i can only use advantage+ audience any demographics interests & behaviours i add are merely taken as a suggestion.
@fasal592
@fasal592 5 дней назад
It’s mainly your offer, which is your product/service which has less demand in market.
@onyinyeezenduka5837
@onyinyeezenduka5837 4 дня назад
Assuming you're targeting the right audience, using good ad copy written by a Copywriter, good image and video creative, consider this: Do you have an effective funnel and compelling offer in place?
@MrXepicfaceX
@MrXepicfaceX День назад
If I’m doing Facebook ads for another company, how do I set up a meta pixel for them? Like how do I get access to their website?
@Mizaboutique
@Mizaboutique 6 дней назад
My ads never says learning It says processing then active no learning 😅 it's new account small budget 4:06
@igordeoliveirasa6674
@igordeoliveirasa6674 5 дней назад
Mine too
@marthe4943
@marthe4943 4 дня назад
Me 2
@talemwaivan374
@talemwaivan374 5 дней назад
Thank u for good info, help here, Can u still use a pixel without having website. And how is dat done
@user-er3ku7yt8e
@user-er3ku7yt8e 5 дней назад
hey talem, there is nothing u can use the pixel for. U place a pixel on a website. if there is no website, there is no use for a pixel. but for example, if you just want to send people to an instant form, you dont need a pixel, since the information is being captured from facebook within the platform. but if you dont have a website. you dont have to bother creating a pixel yet. hope that helps
@talemwaivan374
@talemwaivan374 2 дня назад
@@user-er3ku7yt8e this has relieved me. And thank u so much
@ehab772
@ehab772 4 дня назад
what about messenger ads i can't see any learning phase status and know what happening now
@igordeoliveirasa6674
@igordeoliveirasa6674 5 дней назад
My adsets never show learning. They always show Active directly. How to force them to show learning phase?
@abdulhannan5310
@abdulhannan5310 3 дня назад
That isn’t a bad thing as long as you are getting conversions
@iamhennywest
@iamhennywest 2 дня назад
Your using dynamic creative that’s probably why
@marketmonster6055
@marketmonster6055 3 дня назад
BEN LETS SAY FOR SOMEONE LIKE MYSELF WOULD YOU GO LANDING PAGE VIEWS IF YOU ARE GETTING ONLY 1-2 CONVERSIONS A DAY?
@malv447
@malv447 6 дней назад
My ads & adsets always go straight to active without ever showing the 'learning' status on the delivery column. Why is this?
@zahranieahmad
@zahranieahmad 6 дней назад
what kind of objective do you use?
@abdulahad4934
@abdulahad4934 6 дней назад
same with me
@thenecroyeti1
@thenecroyeti1 6 дней назад
Learning phase isn't real. It's just meta's way of telling you that if you have a low volume of data for your chosen conversion event, and your ads wont be able to optimise as well as if you had more data. And its there to encourage you to consolidate your campaign structure (or at least it was, it's gone from most new accounts).
@matejantoncic9342
@matejantoncic9342 6 дней назад
Same on myside
@igordeoliveirasa6674
@igordeoliveirasa6674 5 дней назад
Same on my account. Any solution?
@WyattTeng
@WyattTeng 8 часов назад
It seems like Meta has reverted it back to the 0/50 optimization events needed to exit the learning phase, the 0/10 just disappeared on all of my ad accounts that have it. Anyone having the same experience?
@alejandrojeremicmulero1991
@alejandrojeremicmulero1991 4 дня назад
Hello Ben, I recently came across your work. What you do is brilliant. 👌🏽 Thank you for that. I'm new to the Meta business and currently trying to build a clothing brand. I'm planning to start with €20 a day on ads. I have already created an Advantage+ campaign. However, Meta is telling me that it will achieve zero purchases, which makes me hesitant to launch the campaign. Do you have any tips?
@onyinyeezenduka5837
@onyinyeezenduka5837 4 дня назад
Provided you're sure of your targeting if you manually set it...and every other thing us intact, launch your campaign. Facebook also tells me that sometimes.
@jackpower5036
@jackpower5036 5 дней назад
My ads never go in to the learning phase, always straight to active. Does anyone know why?
@consultoria7906
@consultoria7906 5 дней назад
mine too
@Mwap439
@Mwap439 6 дней назад
5:30
@PowzaKa
@PowzaKa 4 дня назад
My ads seem to just skip learning and go straight to active. How do I fix this, its like I dont even have learning
@BloomCorner
@BloomCorner 5 дней назад
Hello Ben , I wanna ask regarding the new flexible format that meta has released recently. If you have given ago , we would like to listen to your prespective
@patrick_performanceone
@patrick_performanceone 3 дня назад
Not rolled out yet in Germany :(
@BenHeath
@BenHeath 11 часов назад
It probably will be soon :)
@seansalingerfitness54
@seansalingerfitness54 5 дней назад
Would your Facebook Mastery course be useful to a small Fitness studio ?
@BenHeath
@BenHeath 5 дней назад
It sure would :)
@thenecroyeti1
@thenecroyeti1 6 дней назад
I honestly don't think the "learning phase" is a real thing. Campaigns and ads are always learning (it's not even present on most new ad accounts). I think meta chooses to communicate and make recommendations based on the learning phase because it's easy for most advertisers to understand. However, all they're really trying to do is encourage consolidation across the ad account, so that their machine learning algorithms can function more effectively, due to the higher density of data. What this change really reflects is that the algorithms are getting smarter and are able to optimise better on less data, and in less time.
@VAVIBEATS
@VAVIBEATS 4 дня назад
yes, and I think the learning phase is also a great way to extract a lil more money from the advertisers without blaming the algorithm. Fb has the smartest algorithms, they know just by reading your landingpage and with some pixel data exactly what your target audience is and you probably could reach your goals faster, however I understand that it's still important for the ML to know what ads work specifically work with your product/design/offer/niche.
@JohnKeever-w8c
@JohnKeever-w8c 7 часов назад
Has this launched yet? I'm still seeing the 50 conversions needed for my ads that are in the learning phase. Do I need to create a new campaign or adset to have this happen? Edit: Nvm got to 10:51 in the vid :P
@marthe4943
@marthe4943 4 дня назад
Uhm I had two sales and my account never said anything but ‘active’
@ericosoriano5169
@ericosoriano5169 6 дней назад
Why the fvk Fb Ads Is Changing Every Month Because More budget spending Ads More Sales To Mark Sucker Money🙈🙈🙈🤣
@EveryCloud9999
@EveryCloud9999 5 дней назад
But 10 sales in 3 days = around 100 a month. That's around double the original learning phase rate.
@VAVIBEATS
@VAVIBEATS 4 дня назад
it was rather 50 events for 7-10 days, so it might be even less events needed
@BenHeath
@BenHeath 11 часов назад
It was previously 50 events in 7 days, not in a month. 10 in 3 is significantly less. Plus you only need to go through the learning phase once, not every three days.
@EveryCloud9999
@EveryCloud9999 10 часов назад
@@BenHeath Got it! Thanks for that.
@user-gw7lv6lx6y
@user-gw7lv6lx6y 4 дня назад
My ads never went in the learning phase in the first place for some reason, I turn it on and it's active ..
@Getcalled
@Getcalled 4 дня назад
Mine did this when it was new
@BenHeath
@BenHeath 11 часов назад
That can happen in ad accounts that have significant conversion data already. I wouldn't worry about it. The same thing will be happening behind the scenes.
@HanbalDigital
@HanbalDigital 5 дней назад
Amazing update but give me meta official update link
@Nodsaibot
@Nodsaibot 2 дня назад
time to sell burgers at the curve bois!!
@fadistien
@fadistien 6 дней назад
Learning becomes limited after making 40+ purchases.
@kiausiuslt99
@kiausiuslt99 6 дней назад
cool info, but that could have been a 2 minute video thb
@Whispers-sports
@Whispers-sports 5 дней назад
you are very fast , speak a bit slow please
@marthe4943
@marthe4943 4 дня назад
He likes to talk and make things more complicated than it has to be so he can fill up his channel with content. This entire video is useless. It’s an update about fb that you can’t do nothing about and is no use knowing
@Whispers-sports
@Whispers-sports 2 дня назад
@@marthe4943 you are right , i also feel that way
Далее
How To Test New Business Ideas with Facebook Ads
10:29
A BETTER Way To Advertise On Facebook in 2024
37:51
Просмотров 25 тыс.
БЫДЛО НА ПУНКТАХ ВАЙЛДБЕРРИЗ
13:26
🤯 #funny
00:20
Просмотров 761 тыс.
The BEST Facebook Ads Campaign Structure for 2024
11:17
The BEST Facebook Ads Tutorial For Beginners in 2024
1:04:54
Подробности в закрепе
0:55
Просмотров 1,5 млн
Эй Рамазан # DamirAgroDizel
0:17
Просмотров 3,5 млн
Будни в пекарне. Часть 1
0:59
Просмотров 4,3 млн