Nike China "Find Your Greatness" Social Media Case Study 2012. 

i like when the brand focus on what people needs, than focus what they sell. this is raise the self esteem, and i think people will think positive to the brand too..

Big brands sell products, The Great brand sell emotions. @NIKE 😍 😍

Way to go Nike!

That is a great campaign!!!

well done

which advertising agency created this?