Aware of how today's consumers are utilizing both the digital and physical worlds; Nike sought to create a new 'digital' retail experience. An experience which combines retail store, eCommerce and mobile customer journeys - seamlessly. Previous collaborations with Nike made Demodern the perfect partner to envision a holistic concept. After evaluation of the customer journey we set our goals on crafting an integrated omni-channel strategy. The solution consists of three prototypes which were launched in a Berlin flagship store just in time for the 2015 Champions League final.
8 сен 2024
