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No King Rules Forever: Blizzard's Dark Age of Gaming 

Wanderer Gaming Series
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Previous Episode: • Unexpected Fall of Bli...
Playlist: • Blizzard Entertainment...
Timestamp:
1:10 Overview
2:12 Nostalrius Classic WoW Server
8:03 Blizzard Struggles 2018
12:22 Layoffs 2019
19:45 Warcraft Reforged
25:30 ESG Compliance
32:45 Microsoft new owner of ABK
35:45 Closing Remarks
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Blizzard Entertainment's one of the most popular PC gaming companies in history. I am sharing my research regarding the Blizzard's 33 year history of making and publishing games on console, PC and mobile.
This is the third video of 3 planned in total.
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Video Description:
In this video, we delve into the turbulent period that marked Blizzard Entertainment's dramatic fall from grace. Once hailed as the company that never released a bad game, Blizzard's reputation has been severely tarnished by a series of scandals, layoffs, and controversial decisions. From the disappointing announcement of Diablo Immortal at BlizzCon 2018 to the mass layoffs that followed a record year of profits, this video chronicles the events that led to Blizzard's decline.
We explore the significant exodus of senior developers, the backlash from the Heroes of the Storm community, and the controversies surrounding Warcraft 3: Reforged and Overwatch 2. The video also sheds light on the infamous Blitzchung incident and the broader corporate strategies that prioritized short-term financial gains over long-term sustainability and employee well-being.
Through a detailed chronological account, we uncover how corporate greed, unethical practices, and misguided leadership decisions have impacted Blizzard's legacy, its employees, and its loyal fanbase. This video is a part of a trilogy that aims to provide a comprehensive understanding of Blizzard's rise and fall, highlighting the critical lessons for other companies within and beyond the gaming industry. Join us as we navigate through Blizzard's darkest years and reflect on the profound changes that have reshaped this once-legendary gaming titan.
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Subscribe: / @wgseries
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#blizzard #gaming #blizzardentertainment #documentary

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29 июн 2024

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Комментарии : 14   
@nemojotun1284
@nemojotun1284 25 дней назад
A piece of harsh but friendly advice: it's very obvious you used Chatgpt to generate your script and headline. As a slavic language speaker (you sound slavic, i might be wrong), you cannot afford to be lazy in your videos. Invest some real effort in your content and you might get some serious views. This is a 30-minute slop video about something everyone already knows. You haven't said anything that someone better hasn't already said. People who play blizzard games already know this. People who don't, don't care. Chatgpt will help you create content. But that won't be good content.
@WGSeries
@WGSeries 25 дней назад
Thank you very much for the constructive criticism. I agree with you to a high degree. First of all, I am still learning to create videos and lack necessary experience to produce top-level content. When I began my research and the creation of the whole video series I already knew and had watched the videos on this subject. In my opinion what many lacked was chronological order, substancial and key timing of events and even more proof of what happened and things said about the subject because they want to keep they videos shorter. My first estimates were that the video would be at least 1 hour long, however with the editing and wanting to be a as thorough and deep as I can be it became over 90 minutes (without being a journalist or being experienced with the creation of digital media while learning in the process I didn't quite know how to structure the video, what to include, how to include, why, etc - everything being a learning process). I made a choice to split the video into 3 parts because it was taking me too long already ( 1 month in the making) and I wanted to at least have a video posted on my channel to see if there is any interest left in this topic as you pointed out it was indeed very old. (but I knew the risk and I did it for a reason). The reasoning behind creating this whole serioes was thanks to the creative spark and impulse I had that I wanted to chronologically process and archive 33 years of Blizzard Entertainment on my channel and share it for whoever wants to see. Since, Blizzard's games had been part of my own journey ( I've played their games for 2 decades) I wanted to do a closure / ending form for my childhood. (as a kid I probably would've loved that) Of course, there are better sources than me and of course, I used sites, media, interviews, waybackmachine etc... I don't have access to insider people. I am just an average person born in a slavic nation who wanted to create and archive of the events that followed the story of Blizzard Entertainment. I did use chatGPT for my title's because I just can't think of good titles. I don't have that skill, yet. ChatGPT didn't write my script, but what it did was to summarize what I had written and the articles I gathered and summarized it. I agree, that maybe this video is the worst of the three, but people have to watch them as a WHOLE if they want to have the hoslitic picture. (it's a time sacrifice, and I fully understand its long as its almost 2 hours, but that's 33 years of events condenced. This episode, shouldn't be watched as a separate one thing, its a chapter of a 33 years journey. Again, I would like to thank you because I accepted that such a risk will occur and people might watch only 1 part and judge from there, but still decided to make that sacrifice so the series as a whole would have a chance to get to more people. One reason why this video feels lackluster and lazy is because my willingness to make it was diminished significantly. I literally had to force myself to finish the story. Another reason is that is that whole theme of those years represent just that - Blizzard BEING super LAZY and not putting the needed effort. (we know the reasons why) Blizzard became a cheap company, didn't provide good service, they had ruined their reputation. I had very, very tough time making this video because it was painful for me and I had to force myself to FINISH the story because I had already started the series and had promised a continuation after the second episode. If you watch, the first 2 episodes and still think that my content and cheap and a waste of time you have the full right to do so. But I know how much time these 2 hours of content took me and it was almost 2 months of research, scripting, editing, etc keeping in my mind that I am inexperienced and unoptimized but I did it because I wanted to archive that journey for myself and whoever else that finds it. At some point the information was so big that my brain couldn't grasp it, it was so much, so many details and I am quite new to this type of work, not being a native speaker didn't help either) Again, thank you very much. Now I understand better why some people dislike this video, but it was a risk and maybe a mistake on my part but I stand by my decision. In the future if I ever do a series like this WILL change some things for sure. "People who play blizzard games already know this". "People who don't, don't care." You are making two generalizations which might seem true, but I can't agree with. I know several people who play blizzard games and don't know a lot of what happened with Blizzard. So, to them these 3 videos I made could be helpful to a certain degree. "People who don't don't care", I disagree with that as well. Since, one of the main reasons for the creation of these video series was to be a form of an archive. People who are young now will get older and might become interested in the subject. (Feel free to use chatGPT to summarize my very long response LOL)
@nemojotun1284
@nemojotun1284 24 дня назад
I won't summarize your response because your comments deserves to be read in full. First of all, just to give. a short into into who i am, I'm not an expert on creating videos. But i do digital marketing for a living (copywriter to be exact), and I understand how text and human thought work. I am also a Slav, with masters in English language and I work predominantly for US and EU markets. Creating scripts for YT videos is something i do often (although it's mostly for marketing purposes). So let's start from the beginning "When I began my research and the creation of the whole video series I already knew and had watched the videos on this subject. In my opinion what many lacked was chronological order, substancial and key timing of events and even more proof of what happened and things said about the subject because they want to keep they videos shorter. " --This is actually a great idea. Keep it up. Nothing to say there except support it. "My first estimates were that the video would be at least 1 hour long, however with the editing and wanting to be a as thorough and deep as I can be it became over 90 minutes (without being a journalist or being experienced with the creation of digital media while learning in the process I didn't quite know how to structure the video, what to include, how to include, why, etc - everything being a learning process)." --There's a shitton of video essayists out there who create 1-2 hour videos who perform well. BUT, in their case - production is everything. (Munecat is one of my favourites, you might want to check her out and see how she creates videos. It has a high production value, but that's not important. what's important is that she makes depressing subjects FUN. Songs, memes, jokes, it's just fun to watch, aside from being correct, deep, and meticulous. Your video has the ambient of walking through some war-torn fuckawolf in eastern Balkan. Here's the emotion i got from watching: this guy is depressed because blizzard sucks, and now I'm depressed with him. A better scenario would be: yo, look at this guy mocking blizzard, let's mock blizz together. "The reasoning behind creating this whole serioes was thanks to the creative spark and impulse I had that I wanted to chronologically process and archive 33 years of Blizzard Entertainment on my channel and share it for whoever wants to see. " --This is a great point, and something to follow. Later in the comment you say you lost this creative spark along the road. That's the problem. Creating this video wasn't fun FOR YOU, therefore it's not fun FOR ME. I know the darkness the slavic mind has, outsiders don't want to see that in their leisure time. I also know the humour that a slavic mind can produce. Outsiders would kill their grandmother's puppy to have what we have. "This episode, shouldn't be watched as a separate one thing, its a chapter of a 33 years journey. Again, I would like to thank you because I accepted that such a risk will occur and people might watch only 1 part and judge from there, but still decided to make that sacrifice so the series as a whole would have a chance to get to more people." --Again, I am not sure if separating the videos is the right decision. Maybe if you made a series that follows The Rise, The Fall, and (attempted) Rebirth of Blizzard, it would make more sense. I say rebirth because there is material for that. What blizzard is doing with WoW right now is nothing but positive, so there might be some hope. But we slavs rarely dare to hope, and that kinda reflects in your videos. Dare to hope. Fail. Fail again. Fail better. "One reason why this video feels lackluster and lazy is because my willingness to make it was diminished significantly" --I wouldn't say it feels lackluster and lazy, i might have used the wrong term there. It's not fun to watch, i think that's more precise. Making a 30 minute video is quite a feat dude, and you have several of them. You can congratulate yourself on that and feel proud. "I had very, very tough time making this video because it was painful for me and I had to force myself to FINISH the story because I had already started the series and had promised a continuation after the second episode." -If you plan on writing your own scripts, this feeling will always follow you. I've been a writer for a decade and self-hatred is part of the process. the trick is to keep it to yourself and let the best of you go into the text. There are methods and structures you can use to make your life easier and write better. Study storytelling, there's tons of free materials on the internet. You are a storyteller too, and for an amateur, a very decent one. "If you watch, the first 2 episodes and still think that my content and cheap and a waste of time you have the full right to do so. " --I wouldn't call it neither cheap nor a waste of time, sorry if my comment gave that impression. However, compared to whats out there' there's a shitton room for improvement. It's not so much WHAT you say, it's HOW you say it "I did use chatGPT for my title's because I just can't think of good titles. I don't have that skill, yet. ChatGPT didn't write my script, but what it did was to summarize what I had written and the articles I gathered and summarized it. " - I wrote a fucking good comment on this and it got deleted, i hope I'll be able to recreate it. So, there are 2 problems with using ChatGPT for what you're using it. Headlines: it always creates the same type of headlines (TEXT 1: LONGER TEXT 2). What I usually do is ask it to create 10 examples of what i want, and use none of them. Let's examine yours for a second: No King Rules Forever: Blizzard's Dark Age Unveiled. The first part (no king rules) is unnecessary. It doesn't say anything about the video itself, it's just an empty expression. Most importantly, it doesn't help your SEO. Second part (dark age) is better, but UNVEILED is a characteristic ChatGPT word. it gives you right away. Aside from that, it doesn''t actually reveal anything about the video either. It promises to unveil, but you don't want that in your headline. You want DESCRIPTION, not a PROMISE. Here's a headline that I would do (this requires more thought, but it's just a showcase): How Blizzard Fumbled Its Way Into The Dark Age. OR , let's make it even better.: How The Fall Of Blizzard Signifies The Dark Age Of Gaming. Ok,that's regarding the headline. Let's talk about the script itself. I don't think you let ChatGPT write your script. BUT, I can see that you used it because you use words that are uncharacteristic for native speaker. it's not so much about which words you use, but how you ASSEMBLE them. Why is Penguin0 so popular? Because he talks EXACTLY how people think (or how they WANT to think). All he does is add a bit of his pazzazz and you get a standard moist video. Machine will write how a machine thinks. But that way of thinking sounds either empty or boring for people who listen. Second, it uses certain words that sound profound and smart to the non-native speaker, but it's not something a native would ever say in their everyday life. And if you don't have complete mastery over the language, that will be noticeable, and it will bore people who are used to native speakers. So, to repeat myself, it's not so much about which words you use, it's about how you assemble them. "I am inexperienced and unoptimized" -This articulates my initial comment much better than I actually did. Unoptimized. Not lazy or sloppy, just not optimized. In no way did I want to insinuate that you haven't invested effort into this video. You did. And great fucking job. Please don't stop. " it was a risk and maybe a mistake on my part" -Risk yes, mistake no. did you do your best? If yes, then there was no mistakes, only steps on a journey. "You are making two generalizations which might seem true, but I can't agree with. I know several people who play blizzard games and don't know a lot of what happened with Blizzard. So, to them these 3 videos I made could be helpful to a certain degree." -This is true, but are those people the types who would watch a 2 hour video series on the fall of blizzard? Because that's your audience. People who don't know, people who know but want your opinion, and people who will actually sit down and listen. ""People who don't don't care", I disagree with that as well. Since, one of the main reasons for the creation of these video series was to be a form of an archive. People who are young now will get older and might become interested in the subject." -I absolutely agree with your disagreement. You're right. Please don't stop making videos. You're on the right track. But as a non-native speaker, you will face some challenges that natives won't, and they will always have advantage over you. But that advantage can be overcome. Also feel free to hide this comment, it might be a bad look for other people :D If you want to keep talking, feel free to email me at nemo.jotun@gmail.com If I have the time to respond, I will
@WGSeries
@WGSeries 24 дня назад
​ @nemojotun1284 "Your video has the ambient of walking through some war-torn fuckawolf in eastern Balkan. Here's the emotion i got from watching: this guy is depressed because blizzard sucks, and now I'm depressed with him. A better scenario would be: yo, look at this guy mocking blizzard, let's mock blizz together." You are right, the videos about blizzard are emotionally heavy and "depressed" in a sense. But that is what I wanted to express because that is how I felt. I was playing SC2 semi-professionally and invested 7 years of my life being the sole interest. (2013-2020) into it and Activision Blizzard decided to just ignore further development into this game because its was NOT profitable ENOUGH. (I am not alone, there are thousands of people who have similar journeys) I agree that some people like uprising content but that wasn't my intent at all ( In a sense I wanted it to be dark, because that's what it is - I gave a glimpse of the video series theme and what it would be about in my first 6-7 minutes of the first episode so whoever feels like this video is not for them they can stop watching it and skip it - (even though it hurts the sole purpose of the content which is to be watched) and they don't want the heavy emotions which are the ingredient of the video are warned to close it - I am not desperate for views whoever does I am very thankful it would be nice for more people obviously but first I have to earn it. But at the end of the day I have no saying if people will watch it or like it, that's why I never said to like ot subscribe to the videos although I really would love that) I would like to be authentic and that is how I felt, if someone wants to get good vibes its not from the late history of Blizzard - maybe introducing more jokes would have been a better approach - but again I wanted it to be more of a documentary type of video, with proof, with interviews, etc. I agree, that I could transmute the bad into something fun, engaging and better feeling. If I were a better youtuber and content creator with that type of calling and skill, maybe those videos would be better overall. (thank you for shedding light into that possible path). Though, imo the videos are good "enough" because they are authentic and honest for me at least and that is what I value. Everyone else is free to disagree with my presentation. What I completely agree is that the words I chose are far from being ideal or have smooth storytelling. I do believe though it was the best I could do or very near that at this point. (with time and dedication improvement could happen) What I was worried the most is if the meaning of my message would be understood and if my pronunciation was sufficient enough. ( I was thinking of using AI voices to narrate my story, but that would kill authenticity and make it more dull. ( I searched in Quora with this exact question and the majority of people there just didn't like the AI voice narration on youtube vidoes. One of the arguments I found there that stood up with me the most is that if the youtube creator couldn't even narrate its own video why would I invest time into listening to it. I completely agree with that.)On the contrary, if my speech is not good enough to be understood though then AI's negative sides wouldn't matter. Since I don't get any comments about people not understanding I think it is decent enough.) I get what you're saying and there is merit to that, but if I had to follow your advice I probably wouldn't have done these videos at all because I have no desire to mock Blizzard, they are a dead company to me. (They do NOT deserve a video from me who makes people smiling because subconsciously people WILL associate BLIZZARD with FUN that way and they WERE a GOOD company once but not anymore and probably never will be as being part of a TRILLION dollar MEGA corporation - not a chance imo - I would love to be wrong, but they deciding to have 3 day early access for WoW's "War Within" is not just a "RED" flag its a "BLACK" flag for me - I know there's not such a thing I just want to express its worse than a red flag. WoW players already SPEND a ton of time playing WoW and now Microsoft through Activision Blizzard wants to milk it even further, that trend is not slowing down its getting worse.) or make it fun, I wanted to present it how it felt to me, nothing else nothing more. There's much learning to be had in pain, suffering and depression but it's hard because it takes a toll on people and they like to avoid it like the plague hiding behind the curtain of entertainment and shows. That's a coping mechanism and I have no problem against that, I also do it, everyone does. Everybody has their right to watch whatever they want and spend their time. (Personally I am in that kind of chapter in my life so the vibe just went through into the videos, if I were to edit it I might remove essential part and thus feel fabricated? or less authentic at the least) That's why I am grateful for you taking your time to comment and I would not hide it. Someone spending a decent amount of time to comment below my video is a GREAT ad for the video in itself. It's some proof that the video DID its job(caught your attention - it even serves the algorithm's design - that is what youtube wants engagement and us spending our time on the platform) However, growth takes pain just like in fitness and sports, but emotional intelligence and general thinking take time as well. It's painful to think for prolong amount of time and it's draining! It's hard to be a master in any field because of the amount of time, energy, dedication willpower it takes among many other qualities and skills. To sum it up, I had presented my point of view while there still a ton of room for improvement which I definitely agree with. My idea was to be authentic and present proof to back it up, since English is a foreign language to me and I've never been to an English speaking country I have problem with the nuances of words and when to use them. Because you're right delivering a message to me is the most important function of the language, but the master knows how to present it to be the most desirable for his audience and listeners. There are people who resonates with this kind of presentation because they too had invested a lot of their lives into Blizzard and seeing what it had become will hurt at least a little bit if they were truly a fan of their games once. Through pain, there's growth - that's why I would prefer not to spare it when it's essential and necessary. In addition, I found personal growth creating these videos, so I would be happy if some of the viewers get a grasp of it through the story even if its small amount. Thank you for the time and comment. For me its a proof that the video was worth the effort and perhaps even the suboptimal approach of splitting it into 3 parts made it possible for we to have this discussion! :) P.S. I would try to implement your advice on the video titles. I too feel like there are better word than "Unveiled". "No King Rules Forever" does resonate though and the AI somehow got it. I decided to use the death of the Lich King as an introduction because that is the symbolic representation of the death of Blizzard's high standard quality in their games. P.S. 2 - About RU-vid deleting your prior 1000 word comment. It had happened to me multiple times before, so I started writing the more lenghty comments when I do those on a notepad (it's automatically saving the written information, so even if their is a power cut the info stays there!) and then pasting them on social platforms, so I don't lose them! I know how that hurts!
@Bigsecksie99
@Bigsecksie99 17 дней назад
I'm interested in seeing blizzards books and seeing the cost and sales of all the pride merchandise. I guarantee it's always a loss every year.
@WGSeries
@WGSeries 17 дней назад
You're most likely correct. However, even at a loss Activision Blizzard King was probably getting those sweet ESG money in terms of lawns or their stock price being pumped or other kind ofbenefits I am not aware of for their corporates. They were promoting the agenda for a reason and I would bet were stimulated in some capacity to do that.
@tristanmoors7835
@tristanmoors7835 24 дня назад
Isnt the guy at 25:46 the guy who cried about pronouns in starfield
@WGSeries
@WGSeries 24 дня назад
HeelvsBabyface, maybe, I am not sure. I don't usually follow starfield related news or drama, but you could be right.
@ZTOfitness
@ZTOfitness 18 дней назад
making money hand over fist, but producing nothing of any lasting impact
@WGSeries
@WGSeries 18 дней назад
Yep, the problem is that the people who were responsible for the quality in Blizzard's games are no longer working there. The employees and being paid very little compared to the average for their positions and customers are treated like dumb consumers who would buy any $hit they put Blizzard logo on top of. Late stage capitalism at its finest.
@86Corvus
@86Corvus 18 дней назад
Audience of simps keeps them afloat. War within will not change anything. The entire game structure is fucked. They would have to restore leveling process to its former state and pace the content around it at a slow, steady pace, without rushing everyone to the latest expansion.
@WGSeries
@WGSeries 18 дней назад
The problem is much deeper unfortuantely, Blizzard no longer has the talent and the people with vision who created those worlds. First, the core people with decades of experience had left Blizzard already years ago. It's an empty shell of a company with its only purpose being revenue and profit. In addition It's evident by how they treated their employees and customers.("consumers" - this word shows the true nature of how corporations view current day people who buy their services and products) Employees getting overworked and being paid very little compared to the industry standard, while the company is massively successful profit wise.
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