I think the rental of equipment is dated. Right now, the clients I meet care about one thing. Can we fix their problems with video and maximize ROI. If the answer is yes, then they do not care about the gear. It’s like going to in for an operation. No one will ask the doctor what gear they use. They just want their problem fixed. Personally I don’t charge for the gear I use. Unless they want something specific that I need to rent. I focus on the problem. If I can fix a $100000 dollar problem and they are willing to pay me 10000-15000,that would cover my gear.
I totally agree with you, and I touched on this in my last video. The reason I am bringing this into the contract and this video is that I still see many clients having to justify the price to themselves or their superiors. Personally, I never charge specifically for the gear, either, but it's still a part of the breakdown when they ask for it. Unfortunately, it's not always enough that we know we can fix their problem. But your on point here!
