NTEEP 4.0: Customer Validation & Market Research 

This session will delve into the critical processes of validating customer needs and preferences through various market research techniques, ensuring that participants can accurately identify their ideal customer segments.
Speaker of the Day: Mag (FH) Ursula Prinzinger
Ursula Prinzinger has been in the IT industry since 1987 and has worked for companies such as NCR, Softlab and Oracle. She studied management and entrepreneurship in Vienna, Austria, Europe, where she also lives.
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