OASIS, Lad Culture & Why It Mattered. 

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Being a bullied working class English immigrant to Australia in the mid 90s. Alienated. This music saved me and gave me the confidence to stand up.

Lads that listen to Guitar Pop also respect women. There were as many women as there were men at those gigs and clubs and the women were confident, strong and empowered by the music. Women didn't have to conform to "Barbie stereotypes", they wore what they wanted, went out and had a great time - with their girlfriends, met fellas and enjoyed music. Never any trouble. What a glorious time. Glorious.

Enjoyed your content man, but for those of us who are a wee bit older there was The Fall, Joy Division, The Smiths and to an extent the Bunnymen representing the working class Manchester lads in popular music. By the time Oasis came along bullshit celebrity culture was being sold to us by a much more sophisticated media machine.

Really enjoy your videos. This one especially hits home. Working class “lad” from the USA 🇺🇸 in the 1970’s. Springsteen grew to mean everything to me for these exact reasons. When oasis came along I was older, but grew to absolutely love the Gallagher Bros and their music. Still do to this day… Keep up the great work and I’ll be supporting you~your label…. Cheers

Interesting, though I think your case is a bit overstated. I was born in London in the 60s, and there have always been non-southern voices on TV and wider media, some of them drawing audiences of millions in the days of only 3 or 4 channels. I’m thinking of Cilla Black (from the 60s to the 90s), Michael Parkinson (must-see prime time TV in his heyday), Coronation Street, Z-Cars, Softly-Softly Task Force, Ken Loach (Kes and many subsequent films), Whatever Happened to the Likely Lads, The Liver Birds, Bread, The Royle Family, When The Boat Comes In, Reeves and Mortimer, Alan Bleasdale (Boys from the Black stuff, GBH), Billy Connolly, Jasper Carrott, Max Boyce, Auf Wiedersehn Pet, Coronation Street, Cracker. I don’t watch much TV now, so I’m less familiar with the TV of the current millennium. As for music, there was certainly a Manchester explosion in the 90s, but there have always been non-southern bands. In the 70s Slade (Birmingham) were massive. The 90s also saw the rise of Manic Street Preachers, followed by various other Welsh bands. So I dare say it’s true that some parts of the UK are under-represented, though bear in mind the population of London alone is more than that of Scotland and Wales combined, but I don’t think it’s true that non-southern voices in the media can be dismissed as ‘exceptions’. What I think happened in the sixties was an explosion of working class voices in the media, from all over the place, and that’s what has been gradually dwindling ever since.

"All my people right here, right now!" beautifully captures the mindset of the era. We felt untouchable

Stone Roses, Inspiral Carpets, Happy Mondays, The Charlatans, The Smiths, New Order - all came before Oasis and gave it the real deal

Fucking love your videos mate. You've inspired me to go for it, to fully commit to the dream of making it. Hopefully one day me and my band will sign with Hargreaves records ;). Keeping making the world a better place and #takebackthecharts

After discovering lad culture, it teaches me to be yourself, don't care what others think because they always wanted to bring you down. Great video mate👍

What about the Stone Roses in the early 90s? Before britpop and suede

As a person who Doesn't live in the UK, I am so influenced by the UK music scene for most of my life. I am honored to be a fan and subscriber of a true lad. From one Lad to another, Cheers.

Great video James, while I'm a South Asian myself I do empathise with the working class a lot as I grew up in a flat, while having free school meals in my primary and secondary schooling years. With regards to the music I was into, I always found myself inclined towards rock music as I thought it was the coolest thing around at the time especially given the movies/TV shows I used to watch like Spider-Man, Batman, X-Men, Power Rangers, Scooby Doo, Jackie Chan Adventures, Pokemon etc. Unfortunately I was born in the late 90's ('97) so I never really got to experience Oasis in their hey day, but during my pre teen years my mum got me into Oasis and since then I became a massive fan of them, to the extent that they show up on my Spotify Wrapped year in year out. The problem is that, because of my music tastes I feel alienated from my community as most South Asians are into rap/r&b music whereas I'm more into alternative rock, they would make fun of me by calling me a 'coconut' or a 'white boy music sympathiser', like it was completely ridiculous. I'm into rock music because I genuinely find it compelling and great to listen to, the lyrics and instruments used in those songs sound a lot better than what you'd find in mainstream pop/rap songs. Over time I started to ignore what other people thought and I felt good about listening to rock music, it's something that helps me stand out from the crowd. You could even argue that Oasis inspired me to feel comfortable about being into rock music with Supersonic, 'I need to be myself, I can't be no one else'. Ultimately while I still appreciate other genres of music, rock music to me remains as number 1.

I broadly agree with what you’ve said here, James. But I don’t think ‘ordinariness’ is necessarily a trait we should prize in our musicians. Ed Sheeran’s whole schtick is being an ordinary guy who looks and dresses like a member of his own audience, but his music is so utterly nondescript and generic, that many members of his audience could fill in for him with no real loss of quality. There were a lot of guitar bands in the late-2000s who wrote dull repetitive music about how crappy their 9-5 jobs were (I’m thinking of bands like The Ordinary Boys or The Fratellis). I’m not sure how worthwhile that kind of thing is. Some philosopher once said, “freedom is a very good horse to ride, but you have to ride it somewhere'. If the working classes ever do take back the charts, I want them to do something extraordinary with their ordinariness; to make music that shows us the world through the lens of their lives and interests (the way that The Smiths, Pulp, The Manics, The Kinks or The Arctic Monkeys did). I wonder if one of the reasons why ‘lad culture’ gets such a bum rap is because its loudest representatives tend to have very little to say beyond “I want to get drunk and get laid”. There’s so much emptiness in modern music. I want the British working classes to be an antidote to that, rather than a continuation of it.

Lad culture goes back much further one could argue, from the Oasis days, back into the 80's and the football lads, to the Scooter boy scene and even back to The Jam era, even punk. The sentiment and feelings around the lyrics from Weller to Noel are inextricably linked. It's not just the tune/beat it's all sung with the truth in the lyrics and that's what makes it what it is.

I love your videos, but this doesn't resonate with me. It's like everybody is trying to be a victim these days. Now 'lads' are the oppressed group.

the point about streaming is key really, for any alternative music. if you pay £10 a month for apple music or spotify then its a really difficult argument to say spend that money on one album purchase instead. because of the streaming distribution model, its hard to see an act going supernova now like oasis did

I think The Stone Roses were a lot more laddish than OASIS and they came before

Didn’t New Order and The Fall maintain their Northerness?

I think the impact of The La’s doesn’t get spoken about enough.

Good points made, but don't think for a minute that everyone that lives in London is middle class. I'm Born and bred in London , English working class. That's a minority group down here now. You've forgotten bands like The Jam and Sex pistols, maybe from the south east and London but working class. I'm Enjoying your videos , good content.

I'm from colombia and we all here have the conception that all europeans are rich, and even though, yes, you'll just never be as poor in the UK as you can be in latinamerica, and even though uk doesn't have a drug cartel war and an internal armed conflict (despite The Troubles) as most of us latino contries do, i came to understand that being poor is poor, and poverty is poverty no matter the country, misrepresentation is harmful and empowerment idols and working class heroes are needed, no matter if you are a comuna kid in Bogotá or a working class lad in northern england. such amazing things oasis have accomplished. you are a great person, your message transcends boarders, oceans and cultures, may working class live forevah!

I am exactly the same mate born in 81 from Glasgow never saw anybody speak normal even Travis who’s drummer is from my scheme doesn’t sound like me and Morning Glory was the first cd I ever purchased the band just spoke to me and I am a super fan like you I learned guitar because I saw ma pal play wonderwall and thought I can do that now I have managed to acquire all cds the full Japanese collection all sealed with obis and nearly all the promos British and American spent a small fortune but worth every penny and I have learned a lot from your videos about behind the scenes stuff and got to see them once in our National stadium

Hey James. Would love to hear what you think of the guitar bands coming out of England right now. For example, Shame, Squid, Dry Cleaning, Black Midi, Black Country New Roads ect. As a 20 year old kid in Australia I'm looking at the music scene in England as if it's leaps and bounds ahead of the music on Australian radio. There's still some awesome music coming out of Australia but it's never on commercial radio and quickly being phased out of "alternative" radio stations. If you haven't, listen to the first DMAs record "hills end". Great Aussie band keeping the Britpop dream alive

How did you manage to make this video without mentioning The Stone Roses and their influence

Scottish lad with a beaten up guitar here and I very much appreciate the message you are sending, keep doing what you're doing ❤️

Morrisey (a posh sounding southerner) had the same problem; "....hang the blessed DJ because the music that they constantly play, says nothing to me about my life...."

Yeah, whenever there is a typical English rock star in an American movie they all have the middle class London accent. Thanks for helping me out my finger on it

Great stuff. I was born in `69 and already started playing to heavy rock etc but the rise of Oasis and the BritPop Lad Culture had thousands of guys a bit younger than me picking up guitars. If you could already play a bit you became a sorta teacher and got many a free line! If anything it chilled out a lot of ex football casuals etc! GREAT TIMES!

Oasis have Style, Substance n The Tunes! Also being "Normal" Lads was The Icing on The Cake! Cheers James 🍻

Great video, I grew up in Leeds, and I had the same experience. It was music about me for the first time. The fashion, the great nights out and the music. Always hated the term brit pop, seems a demeaning middle class term. 1995 was so special and I'm glad I was in the middle of it!

I remember the first time a major special was done on this English band making so much racket, (and headlines!) called Oasis, who'd completely conquered the UK, & who'd just went quadruple platinum, 4+ million albums sold, in the US, they had to subtitle the special after so many folks called in complaining that they made Ozzy Osbourne sound like a proper linguist! Hehe!

Love your channel. Got really sad when you said you were not able to see Oasis live during the 90s. I have to be very grateful for my dad, who took me and my brother to a Oasis show in Rio in 1998. I was 14.

Having grown up in the 90s I too am an Oasis fan, as you rightly say they connected to the working classes, however, I do feel it was of its time (and a bloody great time it was). If we're strictly talking about working classes then our escapism has continually evolved throughout the centuries- from running off to sea, to riding cafe racers, to rock n roll, to rave culture, to RU-vid and Instagram. Personally I'm more interested in where that piss poor rebel spirit will manifest next, than to try and recreate what has been before, as the majority in this country we could do much better than that. Just my thoughts, keep up the good work with the channel pal, you're doing a cracking job.

Truer words never spoken James. Still here playing rocknroll music in 2021. Lad music from italy x

This is why NWOBHM did so well in the 80s most ( not all) heavy metal bands from the UK didn't come from London ,apart from maiden and a couple of others , loads came from the Midlands and the north , I'm glad I was old enough to see the NWOBHM and the rise of britpop , although i would say the stone roses started the lad culture.

This music told me: "You, you little piece of nothing from an estate no one cares about in a town no one cares about, you can have a bit of it. Of what? Of life. Of what's out there. You have to fight for yourself, and for other people like you though. It's easy to remember to fight for yourself, make sure you remember the second part. No one's gonna do it for you. Better get on with it".

I understand what you’re saying but you can’t really say that as there were many bands before them that did stick to their accents. For example, the British punk scene was very clear on that. Listen, Oasis are my favourite band of all time and I’ll always argue that they’re not a band but a culture. And truly, they’re working class. The Beatles however are not particularly working class when John Lennon was very clearly middle class.

This is so spot on, James. Best video you’ve ever done IMHO. So important, especially now that we find ourselves back in a vanilla era of ‘manufactured consent’ (Chomsky if you didn’t know!) As usual, well done and thanks for speaking up on behalf of ‘working class heroes’!!!

I was 16 brought up on a council estate working class, I nicked off work for the 1st time to go and see oasis at wembley arena 18.12.97. It was great being around in the 90s following every oasis release, being a 'lad' and being influenced by bands and guitar music. It was a great era and a great time to br growing up. Oasis meant the world to us.

Coronation street, Emerdale, Spender, Cracker, and weidersein pet, Byker Grove, Johnny Briggs. Sorry mate but TV was very Northern Heavy in the 90’s. Hearing posh Southern people on TV was the same for Southern Working class too. Northerners make out like they’re the only working class people in the country. It’s a different level of reverse snobbery and it’s bollocks. I’m born and bred in an East London council estate, I heard as much northern content as I did Southern or American growing up way before Oasis came along. Northerners do seem to have a massive chip on their shoulders when it comes to this sort of thing and it’s largely unfounded

They especially don't want any ordinary working class bands or music in the mainstream, that has any political opinion that questions the people that run our country. Our trio band The Pillars Of Creation are all from council estates in Cardiff, Pontypridd & Mountain Ash, just for the record.

the thing that ruined 'lad/ladette' culture was Liam himself and weekend rock stars in shit clothes doing shit coke. Thats what pushed it over the edge

This was very enlightening as someone who was born in the U.S. Great commentary. Cheers for being almost done with your Master’s!

I don't know fully because I don't have first hand experience of a Northern English Thatcher-era upbringing, but didn't people get that "band of the people that talked and dressed like us" from The Stone Roses and The La's before Oasis came along? Minus maybe some of the 'laddishness' that went with it?

in fairness these brave few predated Noel or Liam. Pete Shelley, Ian Curtis, Johnny Marr, Billy Duffy, Ian Brown, Jarvis Cocker all spoke with a distinct northern flare. They all assumed the character, antics and general demeanor as though you'd encountered them on the streets and tell you exactly where to get off.

Great channel, i think some late 70s/80s bands represented the working classes too, The Specials, Madness, Squeeze, the TwoTone label, Ian Dury, Elvis Costello, UB40, they all made records with a protest or social commentary theme

Hi James, i want to thank you for the explanation, I'm from italy and i was lucky to lived here the same movement ( not with the same proportion but in Bologna there was a place were we listen brit pop music contemporary with uk ) , sure isn't the same in uk but believe me i breath the same air. I want to thank you also for the videos about the Oasi, the procees of creation and i'm convinced that we lived a great music era since the 60's with great bands and great music. Now I'm following the Pastels , Afflecs Palace and Vega Rally . Thank you James for all

I’m a brazilian fan but it’s interesting to hear about the cultural impact of Britpop at the time

No lads were ever committing suicides when I was a kid back then, we where much to proud to be one of the lads and having it every night laughing and singing our hearts out. Alls I hear these days is young lad suicides I know 3 in there early 20s the last year alone it's horrific, lads aren't aloud to be lads and have a bit off attitude these days without some ass getting offended and cancelling them. Needs to come back in some shape or form I'm sure it will. All you young lads keep yer chins up and yer heads held high 💪😁

"I need to be myself, I can't be no one else" will resonate with me forever.

Buzzcocks, Joy Division, Magazine, Penetration, Skids, Angelic Upstarts, Bunnymen, Big In Japan.... I could go on. Oasis weren't the 'working class heroes' without their predecessors mate. Just sayin'...

I'm an American, 40-ish who adores all things British,,,music, cinema, tele,,. stuff that average Americans don't know about or even understand. I get it!!! Most American artists who sing about hopping trains, haven't actually done it because it's a great way to get ones leg cut off, or get thrown in jail!

Oasis has brought me to many positive places. They brought me to you and you in turn bring me stories, background and interesting insights: from the use of outros (ya that's why I love Columbia so much!) to potential literary inspiration for NG's lyrics and now relivant class and regional differences in the UK. James, I find you a master communicator, teacher and sleuth. You keep this up laddie and I will cross the pond to tip a pint or six with you. Respect

Anorexic alien on a catwalk? Oh I know who he means: David Bowie.

These videos are fucking amazing! I’m so glad that there is someone making some real and authentic content about this era. You really have hit the nail on the head here. As a young lad from Post industrial Barnsley growing up with literally fuck all hope or anything to aim at, Oasis were like Gods to me! I have gone on to achieve success in life and I can’t over emphasise how important Liam and Noel were in helping me achieve that. I have told many people over the years that Oasis was as much about mindset as the music and they really didn’t get it. Unless you lived through the golden years of 94-97 Oasis then you’ll never truly appreciate what they really meant, especially to people growing up in more deprived areas of the UK and the hope they brought. Thank you for making these videos and keep up the great work 🙏

I was a teen in South Texas in the 80’s. Loved Stevie Ray Vaughn. Saw him, Santana, Eric Johnson, Joe Satriani back then in Austin. This is a brilliant, informative video. Thanks for the pitch about independent music, so important! Long live rock!

You're so earnest James. Some day I'll buy you a pint. Especially true if you come to Seattle. All of the venues Oasis played here in the 90s are now gone, but that just adds to the legend. Mega.

It is amazing how things changed. From a time when northern performers used to have to hide their accents, we emerged into a time where people like the lead singer of The Kooks would fake a northern accent in their music to seem authentic.

You are the man James, Lad! Cheers for keeping the vibe that made our youth what it was alive on here 🤘🏻

I think it's a tricky one. The 90's shone a light on the working classes and bands like Oasis were at the vanguard in doing that. But there was also a lot of bandwagon jumping and fetishising of the working classes and working class culture. Sadly, it was only one part of being working class that was highlighted and fetishised. Football, the working mans sport, also saw a boom in popularity. The middle classes getting in on the act where a few years prior they would have never even dreamed of watching a game on TV let alone going to see one live. Look at football now and how much of a(n expensive) product it has become. It's that 'lad', the drinking, football loving one that was glorified and aped. And it's the aping of that section of working class culture that has created such a negative impression IMO. It's a shame that the other side of working class culture was never highlighted. All the achievements and successes. The working classes aren't anti - intellectual. They're pushed into a box and told that this is how you behave. In the words of that other great working class 90's band, the Manic Street Preachers: Libraries gave us power Then work came and made us free What price now For a shallow piece of dignity I wish I had a bottle Right here in my dirty face To wear the scars To show from where I came We don't talk about love We only want to get drunk And we are not allowed to spend As we are told that this is the end A design for life A design for life A design for life A design for life If they were going to fetishise the working class they should have shown every facet of it, not dipped their toes into what they thought was cool. That all said, it was an amazing time to see and hear bands and people that looked and acted like you and your friends and everyone you knew. It's just such a shame that the narrative has become so negative around it. Fuck them all. Don't be who they tell you to be. Be you. Treat everyone well and live your life how you see fit.

Love Oasis. Love Deff Leppard too and their regional accents are strong just like Oasis x

Absolutely spot on! I’d love to meet up sometime for a beer and talk all things oasis, iv been meaning to go up to that shop in Lake District that oasis shop, am from Leeds my self so not far at all! We should go for a beer man and talk all things oasis haha mad fer it

Would love to hear you talk about the Irish immigrant link to all this. Mind-blowing how much post-war ‘British’ music was by those from Irish immigrant communities not least Oasis & the Beatles!

Great video. Lots of things I disagree with, but that's good! 'lad culture' has a lot to criticise in terms of 'being yourself'. It was very much a London-centric thing to believe that all working class people have to 'behave like Oasis'. To be honest, that's it's real legacy.

Hey James at the end of the video you gave encouragement to young "lads" to go for it. Whatabout the lasses? I think girls should also be encouraged to follow their dreams as well.

anorexic comment about Brett Anderson was a bit unnecessary. he had a crippling heroin addiction.

Interesting video. For full disclosure I admit that I was not a big fan of Oasis and I found elements of Britpop and the lad culture of the 90's really cringey, but having it be dismissed as basically the 'sexist dinosaurs last stand' deserved calling out. There was a lot more to it than that and you argued it well. I put a lot of the decline in Rock music down to it being overlooked in the youtube and instant fame era. Mainstream music more and more became all how 'powerful' a singers voice was. Rock music was a far more difficult route to fame and money than doing a passable karaoke performance of 'You raise me up' in front of Simon Cowell and his parasite friends. The message to young people loud and clear was that pop music was more powerful than ever. A while back I saw a Rock Band called 'Those Damn Crows'. They only formed in 2014 and they aren't old men by any means but the vast majority of the audience were significantly older than the lead vocalist. It is a big problem for the future of the genre For 'Indie' rock the situation is a little different. I would say that Indie was overexposed in 00's once it got swallowed up by the major labels. There were a lot of very similar sounding groups in the charts, a good few of them had almost identical looking and sounding lead singers (The fratellis, Razorlight The kooks and Pigeon detectives spring to mind) often uni students with middle class upbringings piggybacking off the Stone Roses and Oasis. That burned out very very quickly and hasn't recovered.

Happy Mondays started 80/90's lad culture.. in 87 they were gettin told 'you need a look, a style!'.. it was still Duran Duran era 😳 but they didn't, that started the music casual look which turned into Brit pop later on.. but it was the Mondays who really started all that. #facts

I got tickets to see Oasis at Huddersfield stadium supporting REM Aug '95, bastards cancelled so I've never seen any of them live. Beautiful South filled in for them and did an Oasis cover, but the best t-shirt I ever bought was their "NORTHERN SCUM" one that got me into scrapes with a few braindead neanderthals!🤣 I'm from Blackburn, Lancs BTW!😉🤣🤣🖖

I think that lad culture gets mixed up with yob culture, lager louts and firm culture. Firm and lager louts are more linked with football violence of the 70s and 80s. Though lager louts was a southern middle class thing. And football violence happened everywhere. Lad culture was for the youth who wanted to distance themselves from the old boys pub. Then there were the chavs, trendies, townies, goths, greebos, skaters etc. Not all of these are working class subcultures.

Worrabout The Jam/Paul Weller? Then The Smiths...when they split, it's not long till The Stone Roses get big. there were certainly working class origin people prominent in rock throughout your growing up.

Sorry I dont agree there has always been music on tv from working class people (80s...teh specials selector madness ect..) and they didnt have to speak with a plum in their mouths...whats worse now is music is written by working class people but its crap because its all done by digital means and its so easy by computer but hard to be truly creative ...Radio one seem to play the one song all the time a computerised drumbeat ..a black guy rapping or a girl who cant sing sounding like minnie mouse . Thats the real problem you dont have to work too hard,....but nuthing sounds better than guitar music done well .....and Oasis was fantastic ...Heres a Thought ...How many times do you play Oasis ?? Now ask yourself this ....How many times do you play Noel Gallaghers music? really ? once its come and gone do you ever go back to it ? Me Neither !!!!

I remember being bored of house music but guitar music was Americans in spandex with perms or old British geezers in suits (I appreciate Clapton now btw). Then there were 5 lads playing great songs double loud. Just raw and unapologetic. Then the unbelievable b-sides including the lead guitarist doing acoustic tracks. It was a shame to let the wider world in on it. Saw them at Earls Court twice (supported by the Verve on one occasion) and Knebworth. Definitely Maybe is still the biggest album in my lifetime. Huge fan of Noel but the other bloke was an amazing front man I have to admit ha ha

Good on ya lad! I'm around the same age as you and, in my life being a Surrey boy born in a middle class area, in a working class family, with a dad from Sunderland. I never was the stereotype of the county or London when I ended up working in there. I'm a working class Mod and changed my outlook on life, or acquiesced to the norm because the norm was, and still is, very boring. Us in the football fan community have the same stereotype as we're not all shaven head bovva boy wannabees, living that media stereotype. Alright, yes Liam got involved with our supporter as that famous ferry fight was reported as, but I think that was more a football clash, than outright yobs the. media reported us as. Our family have very little money growing up so I couldn't see any of my favourite bands until I was earning. But that was more OCS than oasis as their tickets were much cheaper at tha point. We're, like you, hard working, caring, affectionate, honest people that enjoy an occasional tizer, as delboy put it, but don't live anyone else's life. I may be well spoken but that was down to my dad trying to get the London out of my voice as he was told to get the maccam out of his by the army before the beatles hit, but my voice is slowly coming back since his passing. Love ya work man! All your content is top notch and I'd love to jam with you some time. Live forever!

Suede despite having grown up on council estates were considered posh because they spoke in southern accents. The truth couldn't be further from the truth, by the way I'm a northerner.

Great stuff, James. I'm a Mancunian in Chicago and I need some help getting some Blues legends over to the UK. You wouldn't have some advice, would you?

Liam was and is a crap Ian Brown tribute act. This bloke probably thinks football was invented by Sky Sports an' all.

Well said James. Don’t forget though not all Southerners like myself are born with a silver spoon. I’m from Woking home of Weller and The Jam. The 90s was a golden time to be a teenager and we were represented right across the country by bands like Oasis, Supergrass, Suede, Cast etc. the charts now do not represent society as a whole as it’s all Uber processed throw away synth shite with no soul to it.

Excellent video, learned a lot. I live in the US and there are some brilliant lesser-known bands here too, Purling Hiss being one of them. Rock n roll is very much alive. Because of streaming paying artists almost nothing, it's more important than ever to buy music when we can afford it. Glad you mentioned that. Looking forward to hearing the EP!

I'm an American and there is no doubt that the best bands come from England. I don't know what's in the water over there but keep dinking it.

Keep goin James, you speak our language. I’m a little older and was so fooking lucky to have the charlatans, inspirals, the roses, the farm et al all about the time I was leaving school in 1988. Oasis just carried on the good work I reckon. I have NEVER subscribed to a streaming service and never ever will. I always thought how do these guys get fecking paid. So I buy my tunes through the awful portal that is iTunes, I buy vinyl and walk around even to this day still thinking I’m Tim Burgess or Ian Brown, the same attitude, the same cockiness and the same ideals that makes me a lad. Fuck em all bud. In recent years I’ve cut out tv completely for lots of reasons but one reason is clearly and definitely the way the media just doesn’t portray me and my life in this god awful planet we live on. My only regret is that I can only like this video once. Love it bud.

John Lennon was the least working class. But still a hero none the less

As some that learnt English as a second language with a proper scours accent and now living in NYC, most Americans think is either Irish or Scottish accent. Some people think that to have an English accent is to speak like a southern/Londoner and that that rule applies to the whole of England.

A lot of true words said James, not forgetting ladette culture...Zoe Ball, Sara Cox, Denise Van Outen to name a few brilliant broadcasters before you even look at bands and music.

Southerners: we like northern music Northerners: we hate middle class southerners Who exactly are the snobs here?!

Interesting video but re: the Wiki entry - you can CHANGE IT!

As an irishman we're still waiting for something like this

The working class aren't the majority. That's the middle class. The working class are a minority. And the most discriminated against, most dismissed and most silenced.

Video is a bit one sided, if you go to any Liam or Noel gig there are plenty of girls in attendance.

First time I've heard of it and it's interesting seeing as a foreigner. I feel things that empower working class young men often get subverted today by certain people into having a bad rep. As a young man who feels lost in the world only except when meeting with my bros and playing the music we love, i feel this is a beautiful video, thanks for uploading this

Oasis were certainly the lads back in the 90's. I think we were both at the right age at the right time for Britpop. It was amazing and we will never (IMO) have anything like it again.

Speechless, I'm almost in tears, dude you deliver content, and I see it in your voice tone how you feel about all of this amazing stuff you're telling us, got a new sub

Very well said James. On a slightly different note, I live in Australia and will be seeing Liam Gallagher perform next July at one of the biggest music festivals in the Southern Hemisphere, Splendour in the Grass. He is headlining the whole festival. I have been saying to friends that his performance will introduce many young Australians to his and Oasis music and who no doubt will become fans of the greatest band since the Beatles.

Part of why lad culture is perceived as negative is due to Liam Gallagher being incredibly thick and devoid of any depth and or substance.

I had the same feeling about accents when I heard Billy Bragg singing in the early 80s

Thank you so much. Your analysis applies to The Netherlands as well.

It doesn't feel strange even outside of the UK, because people who were early fans of Oasis in 1994, everywhere in the world, could recognise the very same quality that you saw, even without speaking English (or not enough to appreciate the differences in the language and accent). I'm from France, and when I first heard Supersonic on the radio, I was completely fascinated by the authenticity in the sound and the way Liam was singing. Then I saw the album cover, and I could identify with the way they looked, which I couldn't with other rock bands until then. I didn't know much about the working class in the UK, but this is where I felt I belonged (because I did, just in another country).

You're a spokeperson! you made me feel a lad even when I'm not even British also I see you've come a long way! your whole story must be awesome

absolutely brilliant stuff james, you’re a star & you’re honestly speaking for the silenced! 🍻