Embark on Lego's incredible journey, a story of resilience that unfolds from overcoming fires and financial challenges to achieving global fame. Ole Kirk Kristiansen, the visionary founder, faced and triumphed over adversity, laying the foundation for Lego's success.
Ole, who started working as a farmhand at the age of six, discovered his love for woodworking, eventually becoming a skilled carpenter. Despite facing setbacks like fires and the looming threat of bankruptcy, he persevered. The pivotal shift from wooden to plastic toys propelled Lego to new heights.
The legacy of Ole was carried on by his son Godtfred, guiding the company through various challenges. Despite trials in the '90s, Lego's clear mission led to a resurgence, with a renewed focus on plastic bricks. Adapting to the digital age, Lego embraced computer gaming and mobile platforms.
Even with diversification into clothing and food, Lego stayed true to its core strength. Iconic movies like 'The Lego Movie' strengthened its bond with families. The era of digital innovation flourished through partnerships, AI, 3D printing, and robotics.
Thriving during the Covid-19 lockdown, Lego's digital strategy reached new heights. In 2021, a significant leap in digital transformation showcased Lego's dedication to reinvention and innovation. Join us on this exploration of Lego's evolution, a legacy built brick by brick, delivering joy and sparking imagination.
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15 сен 2024
