Efforts to persuade are an important part of economic activity. Advertising, promotions, political campaigns, and parental teachings within a household are just a few examples of economic persuasion. So what does the economic approach to human behavior have to say about persuasion? Kevin Murphy presented unpublished work with Gary Becker that extends their theory of advertising to a broader economic theory of persuasion and indoctrination.
If you experience technical difficulties with this video or would like to make an accessibility-related request, please send a message to bfi@uchicago.edu.
7 сен 2024
