It's called a "lace pull" ... they are made by Barry King in Sheridan, Wyoming. They come in two lengths and I prefer the short one. Here's the link (the lace pull is in the 3rd row down in the center): www.barrykingtools.com/handtools.htm
@@popwagner Thank you from all the way over in New Zealand! I have just started making them and in the process of setting up a business. Your videos have been amazing!