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Packaging design tips: Focus on psychographics instead of demographics. 

Process AG
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#shorts
Need to get clear on who your customer is?
Focus more on how they think and what they believe rather than where they live and what they do for work.
@getwelly does this perfectly through their packaging - the metal tins and vintage design speak perfectly to the bigger brand values they are all about.
Oh, and have you seen the full video on our RU-vid channel?
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🏛 About Process Agency:
We help brands stabilize and solve problems with their current manufacturing partners or establish new manufacturing relationships based on a forward-looking criteria set. In doing so, our clients can stabilize and scale current products as well as expand their product line plans.
☎️ Need help with your product or packaging?
Book a free strategy call with us here:
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🤔 What other packaging should we review? Let us know in the comments!

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14 окт 2024

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Комментарии : 3   
@mynaturalperfume828
@mynaturalperfume828 Год назад
Great advice! Psychgraphics, believes and values 💕❤️
@jajalshadow
@jajalshadow Год назад
love this. make this a series please
@josekaram755
@josekaram755 Год назад
Im currently building an avatar for one of my new brands, this helped a lot, will definitely create a beliefs tab on my process!
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