PARMIGIANI Fleurier CEO Guido Terreni gives us an impressive lesson in style and horology. 

#parmigiani #styleinspiration #luxurywatches ‪@ParmigianiFleurier‬
Guido Terreni is the CEO of Parmigiani. Under his leadership, the small, fine watch brand has earned money for the first time and not made a loss. That sounds incredible - doesn't it? But Guido is not just a successful manager, he is much more: a gentleman through and through and a style icon. His good taste and sense of style set him apart from many other CEOs. His creations have that certain something extra, they differ favorably from many other watch creations. It's easy to imagine that such a pairing ultimately leads to great success. In this video, Guido gives us a lesson in good taste and watchmaking. It is one of the best videos we have ever made. It's a video that you absolutely have to see, every single second of it... The Watchadvisor team hopes you enjoy watching it and is already looking forward to the numerous comments...
The new Parmigiani TORIC Petite Seconde redefines drastically the codes of the conservative dress watch thanks to the choice of colors and execution: gold manual winding new movement, gold or platinum case, gold “chevé” dial, gold indexes and hands, gold crown, pin buckle only to admire the movement.
Caliber PF780
Three large surfaces in 18ct rose gold serve as bridges, arranged in a pure geometric perspective. Only the two barrels and the regulating organ are visible. This development with its unprecedented architecture, with its large bridges decorated with Côtes de Fleurier alternating with a sandblasted plate, references the great tradition of watchmaking in a minimalist and contemporary aesthetic configuration.
Movement specifications
Parmigiani Calibre: PF780
Winding: Manual
Total dimensions: 12 ½''' - Ø 28.40 mm
Thickness: 3.15
Frequency: 28’800 A/h (= 4 Hz)
Power Reserve: 60 hours
NB of components: 157
NB of jewels: 27
Case
950 Platinum
Diameter: Ø 40.6 mm
Thickness: 8.8
Glass: ARunic anti-reflective sapphire
Case back: ARunic anti-reflective sapphire
Water resistance: 30 meters
Dial
Finishing: Hand-grained
Indices: 18ct gold rhodium-plated appliques
Color: Grey Celadon
Hands
Hours and minutes: Alpha-shaped
Bracelet
Alligator
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