Perfect 10: The Kia big game commercial featuring the 2024 Kia EV9 

The marketing people that made this commercial deserve a raise.

FINALLY! An ad that not only makes the message clear, but also pulls at the human spirit in all of us. Also, I’ve tired of the ads that make me question how it got past so many departments! This was pure gold. Good job Kia!!!!!

I just lost my grandpa a few weeks ago. I sobbed at this. I would perform for him every time he couldn’t make it. I miss him💔

My friend was the body double for this ad. She was originally hired for this job but the commercial required her to be filming for 10 days. Because of school and comp she was only able to stay the weekend. All the jumps and spin are her

I had a great time filming this commercial. I had no idea it was going to be shown during the Super Bowl. I liked driving the car, the crew was great and the director was fantastic to work with. Certainly one of my all time favorite commercials to be in.

I watched this commercial last night during the Superbowl. It made me tear up and mynfriends laughed me. I didn't care.. It was beautiful..

The song is "Wish I Was Here" by Cat Power & Coldplay.

I wasn't ready for this one. It really got to me and made me misty eyed. Well done Kia! By far the best commercial of the night. Looking forward to your offering for next year!

The smile on that girl’s face after the final stop always makes me cry. Like she’s proud she could put on a show for the only audience that matters. A moment that even money can’t buy.

Tear jerker. My 85-year-old dad loved this. Favorite super bowl commercial.

Finally a moderate priced true 3 row all electric crossover. Nice job Kia this is a great vehicle!

Oh it makes me cry. I love their thoughts and caring. Two thumbs up

this one got me. real tear jerker

Beautiful! Made me teary,Total winner,

Beautiful Commercial, Beautiful Car, Beautiful Song

This is such a beautiful commercial

BEST Super Bowl ad of the night. Much better than the game...

No I am not crying on a Superbowl ad. 😢

Beautiful, and well-done, Kia!

My choice for best ad.

Our Gen-Z daughter favorite commercial. #Kia.🥰

This wins the night!!!!!!!!!!!!! 😭😭

Just brilliant 😭🙏💖

나 눈물났쩡~너무도 감동적이었쩌~ㅜㅜ

El video es muy triste ...pero muy lindo a la vez: El padre de la nin~a mira a su izquierda para ver que la mama' de ella ya no esta' con ellos, la nin~a se da cuenta, el padre la lleva a casa del abuelo (fuente de alegria para cada nieto) la nin~a sonrie al ver a donde llegaron, el padre conecta el equipo de musica al carro ( es un Kia electrico) y la nin~a baila para su abuelo que la observa por la ventana, el valora la actuacion en un 10 perfecto, la nin~a sonrie ( alegre de su triunfo), el abuelo recuerda a su hija fallecida. La cancion de fondo habla de una mujer que cayo' en depresion ..y murio.....algo muy triste. La depresion mata a quien la padece....brindemos mas atencion a la salud mental de todas las personas !

By far the best Super Bowl Commercial this year! (Feb. 2024)

This was my fave this year !

Wonderful ad. Really got to me!

It's a beautiful and lovely ad. 😢 Thanks, KIA and the golden hearted little girl skater.

@KIA I preordered my EV9 and received it on December 30th. It was awesome to see this commercial on Super Bowl Sunday because my kids are figure skaters ⛸️. Almost like the EV9 was meant for us! My kids would love to do a part 2 for KIA… just saying. 😂 😃

광고 진짜 잘 만들었네. 한국 방송에서도 이 cf 나오면 좋겠습니다❤

Oh man, that hit me in the heart!

Kia got me in the soul with this one. Okay cheesy line for the day checked off but it really was sweet

This and the Arnold’s State Farm were the best 2 commercials

It's better than a movie...

That’s beautiful 😢❤

The Best Commercial of 2024. Emailed my elderly father who lives across the country after seeing it!♥

I have a Kia stinger but now I want this car 😢

Never in a million years would I have guessed that I’d hear Coldplay and Cat Power’s collab song in a Super Bowl commercial. It’s amazing!

Lovely commercial.

Extraordinary ad is deeply moving and wonderous.

I loved your commercial ❤❤❤ This was the best one so beautiful 😢

Very nicely done Kia

An excellent commercial! Has all the excellent story-telling elements you'd hope for. The vehicle looks great, an excellent option as we all start to move towards a sustainable future!

It is such a beautiful commercial. In these times of so many commercials that are truly more of the same, this commercial truly stands out!

Got me teared up. But imagine if this commercial was used for the next model, EV10. 10/10🤯

This wonderful video brings a feeling of joy, but also a sense of loss. For those of us of a certain age, it is tinged with wistful memories -- the loss of parents and close friends over the years. Life is like that: great beauty and human emotions side by side, and in the gentle light at the end of a day one can see both.

Best ad!

I was at the movie theaters crying not because of the movie but because of this ad that played 😭 ..made me actually want the car

이런 광고 좋아

I’d be emotional too if someone gave me an electric Kia

Amo este comercial y me gusta mas este porque esta completo, cada vez que lo veo mis ojos se se llenan de lagrimas, love it ❤❤🎉

very impressive❤ sad but beautiful

Wow, an electric car, a mansion with a pond in the mountains and full time wait staff, and enough lessons to turn a skater into an Olympian. My family couldn't afford a pair of skates.

Am i the only one that thought "Why are they advertising a $60,000 vehicle, in front of a $4,000,000 home, with an unrealistic frozen pond footsteps away from the front door step... to middle America?" Do they not know who watches the Super Bowl?

I truly love this commercial..I tear up everytime I see it😢❤

But where was the girl’s mom? And was that Grandma pushing the wheelchair for Grandpa? I didn’t understand a lot of it. Sweet but very vague.

I’ll take figure skating any day as long as it’s not some dance routine that makes me want to slap myself. Good commercial 😊

@Kia Ev9 great commerical ❤

When I say I cried my eyes out. This is my grandpa😭😭😭😭😭😭❤❤❤❤❤❤❤

You guys out did yourselves.. im not a huge kia fan im your typical hardcore American go for big 3 ford dodge chevy ... but this commercial actually made me want to consider kia ... just 😊a company that represents real family values nothing fancy outlandish..

It was a great moving experience I cry every time I c your commercial

Was the woman pushing grandpa in the wheelchair her mother, grandmother, or maybe a nurse helping grandpa?

une présentation automobile qui rayonne de raisons de vivre.

Yep - The Kia EV9 can power the house during a power outage.

I would buy a Kia just for this ad

I didn't see this ad during the game. When was it aired?

She has the face of an angel!

Crazy people didn't write this one 😅 So beautiful

Couldn't they power the rink lights from the house electricity?

So is the mother dead? I don't get it.

Good!

Is this Kamila Valieva and her grandpa?

When the seat was empty I thought her mom was dead.

Amazingly beautiful!

Best commercial in a very long time. Wish it would run 3x an hour instead of those Kay Jeweler commercials.

I like the music in this ad. Anybody figure out a perfect 10 is a gymnastics score?

PROUDLY BUILT IN GEORGIA!

My daughter was in the crowd as an extra! Super cool to see the finished product! Ahhmazzing it was for SuperBowl!! #Kia #John (Would someone find me the tall handsome man for me .. :) I’m the pajama messy bun Birkenstock no sock girl smiling at him, as our paths crossed .. even a rainbow outside immediately right after .. Make this love story happen #Kia (My other daughter is #Kia)

What’s the song?

Good

When I want a big flashlight, I'll buy a big flashlight. When I want a car, I'll buy a car. (Right now I'm hearing Old Man Potter sneer, "Sentimental hogwash!")

Does anybody know the name of the song?

This one hits like a freight train

So why is pops inside like he's been caged?

More of a Christmas/December commercial.

Anyone knows the name of the speaker the dad uses

Well thanks for that

와 찢었다

I'm not crying, you're crying

This one is way better than Volkswagen's ad

❤❤

I thought she was missing her Mom.

They drive all the way to grandpa's to put on a show for him. They plug it in for lights and music. Suddenly, they realize there's not enough battery to get back.

난 이거 할아버지가 구채점제 방식으로 10점 주는게 감동임...

it needs only 70 seconds to touch millions.

Great commercial. So it came out before the superbowl

I don't get it.

I'm so confused on why grandpa didn't show up to the actual performance. Was he sick? His car broke down?

Name of this song?