Google Analytics Is Dead 

I'm planning to use PostHog now, I was so scared of the docs before, but turns out Its easy to setup with their Nextjs setup.

I’m excited for that outrageous curve to the end of your stash. It’s fantastic.

Great stuff, please make them implement a way to delete specific events. It is super annoyinf if you get events that you regret sending in. It will now live in you system for ever.

​@fille.imgnry capturing everything is intentional as a "post hoc" analytics platform. But yeah i found it annoying at first but there are plenty of ways to filter out any events you put in by accident. Mainly, you can mark "internal users" and theyll be filtered out automatically from your insights.

awesome analytics tool, will definitely check out, congrats on partnership with them :)

I've already made 2 of these videos and helped multiple other creators make similar ones lmaooo

He already did! I've seen him saying "don't listen to me" at least once before.

My brain is now obsessed with the idea of a playlist of "stop watching / trusting me" videos 😳

​@@ludologicaltom scott made one, kurzgesagt made one, but those are all i remember

Watching Theo is KILLING YOUR GAINS

Can't upvote this enough. Only SaaS app developers and technology product can really use such solutions. Most of us are stuck with banging our heads to implement the ones you mentioned.

Literally this 💯😅

And then ask you "why is the site slow?" and then I show them Lighthouse complaining that 3rd party JavaScript needs to be reduced and most of the time Google's services appear at the top of that list. And regarding Google Analytics in particular, I'd say it's popular because it's free and has existed for a long time. People don't want to pay for analytics service if they can just put GA on the site and be done with it.

Well, in digital marketing those pixels are really essential if you are running ads on a bunch of platforms. Might be ugly to add a bunch of JavaScript that tracks behavior's, but tell me... how else are you planning to measure how successful is a campaign? How will you be able to make data driven decisions and optimize campaigns? Let's also not forget that well optimized campaigns are what makes a business successful. Of course it's not the choice of the developer to add these, he won't be the one that will utilize them to increase campaign effectiveness and drive more revenue 😉.

Truuuue

That's the only thing I don't like about Teo. The quality of his content is really great, but he does really try to push out his sponsors, in this case, at a dumb extend. You can't go tell the marketing teams to stop using GA4 because there's an "open-source" alternative, or another alternative which would take developers months to make it slightly close to what GA4 can offer. Let's not forget who really utilizes these analytics tools. GA4 is far superior for marketing teams, as when it is used right it can become a very powerful tool.

That’s amazing, will be using on my project, thanks leo

What do we expect from a guy who has a silly mustache and look to attract viewers?

Yes! I’m interested too!

Interested too

That's why I don't like to jump so quickly into these new solutions; they have immense potential to change many things and how they operate

Is Posthog fully compatible with GDPR? Do I need to show an annoying modal that lets the user know we're using cookies or whatever?

​@mohamedyamani8502 it has EU servers which you choose when creating your account. This doesnt mean you can directly collect peoples data without consent, cookie banners are still required. To comply with GDPR any data you collect from consenting EU locals, must be stored on EU servers. Something you cant do with GA (maybe it has changed since i last checked).

I was like „Theo is finally talking about analytics!” and then Ive noticed its sponsored. Oh well.

I wish this was made clear.

would you mind sharing the difference between them?

Thanks 🎉

Why's that?

@@nickwoodward819 ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-H8JsLadAL6Q.html

Here is a reference to the privacy framework which is the legal framework for GA to run under as of July: www.dataprivacyframework.gov/s/participant-search

⁠​⁠​⁠@@oliverhoff3794 it’s a bit more complicated imho when it comes to configuration (e.g consent, collecting IP addresses/fingerprinting) but you are mostly correct. I wouldn’t be surprised if we see Max Schrems strike again.

Shrem will probably strike again, however GA4 doesn't collect IP. It's much more privacy centric than UA ever was

Yeah, you could make a great argument but then author just deletes it. RU-vid very likely could censor too.

There are some paid plugins though

GA4 does not collect IP addresses

Query parameters/referrers usually get the job done if your using an open source analytics system this tends to be better. Google Ads and other ad systems are notorious for counting bots and fraud as conversions so better to have full control over the data they usually blackbox. I've rolled custom analytics/ used Matomo, Posthog, Lytx, and others to achieve this.

No, you get the complete opposite result: in one case you lose all your data, in the other google gets all your data stored in their servers for eternity

Isn't that like very expensive?

sponsors

No GA, Google Ads, And Google tag manager use the same javascript script with the exception of different events/configuration ie Ads will have a configuration with a AW I there string, GT for tag manager etc the library sends events to the relevant platform based on that config so if your only using the AW string for Ads your set to track.

Hey @@Richetechguy maybe you can help me out here. I thought you need to track at least your purchase events to Google Analytics for Google Ads to be able to perform "intelligently". Wouldn't not using Google Analytics have a negative impact on your Ads performance?

@@Ekatioz you can use other tools to embed the conversion tracking code. Some of them provide templates, some of them don't and you have to use the custom HTML/JS method.

It really is good. I've used it for about 2 years now since GA was rumoured to be banned in the EU. Its a "post-hoc" method meaning it stores all event data so you can extract insights after the fact. Writing your own insights is pretty intuitive considering how much granular control you have. My favourite feature is probably the "screen recording", something usually youd need hotjar for... also love the dashboard builder you can display custom KPIs then share via URL or embed them as s (nice for the stakeholders). they also offer dedicated AB testing / feature flag views which again youd need other platforms to handle if you used google (since google optimize is now dead). The free tier covers everything an SME needs for a marketing site so cant talk about pricing. I also havent self hosted before. Basically it has everything you need for insights under one roof, while being GDPR compliant (if you choose their EU server).

Analytics allows us to understand how people use apps. What’s the alternative to it? Regarding privacy, don’t put personal info into 3rd party databases, it’s on you if you do that and you must disclose that by law. Internal user id is fine to share, you still have to store personal info in your db (if you need it). Tracking people is bad imo, when you add a hundred tracker codes to your site and that info goes to thousands of advertisers and data sellers. Don’t do that if users don’t consent. As an engineer you have to say to your manager that company will be punished if they break gdpr or similar laws, and implement tracking correctly to start only after consent. So, what’s your complaint about?

You can can actually do fingerprinting and partially or fully mask the IP address or geolocation for the end user. There are also first party tracking cookies with a short lifespan if you dislike fingerprinting.

Newsflash: if the government wants to find you the little black thing in your pocket tracks your every move, listens to all of your conversations, knows about everyone you know and your relationship to them, they even know your sleeping habits and bowel movements. Have you ever wondered why you can't remove the battery? It's because that is the only true way you could disconnect. Sleep tight.

I used to use it little But I remember it whenever they mention scrapped projects