Pocket Aces Power Hour - The Business of OTT Content 

Dive deep into the world of OTT content creation with the first episode of Pocket Aces Power Hour!
Watch as we sit down with industry’s decision-makers to demystify 'The Business of OTT Content’ & explore the topics shaping the Media and Entertainment industry.
Introducing Power Hour, Pocket Aces' new podcast series where the game-changers and decision makers of the industry gather to discuss topics shaping the Media & Entertainment landscape.
Happy Women’s Day!!
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00:00 - 01:26 - Introduction - The Business of OTT Content
01:27 - 03:29 - Meet the Panelists
03:30 - 10:50 - Understanding Audience
10:51 - 16:07 - Translating Audience Insights into Content Preferences
16:08 - 23:11 - How to Pick and Program Content
23:12 - 26:41 - Should Business Report to content or Content Report to Business
26:42 - 29:15 - Content Budget
29:16 - 35:23 - Evaluating The Success of a Show
35:24 - 42:33 - Acquisition Vs Retention
42:34 - 50:14 - Women in OTT
50:15 - 52:50 - Rapid Fire
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Host -
Aditi Shrivastava, Co-founder, MD & CEO at Pocket Aces
On The Panel -
Manjit Sachdev - Head of Originals, Viacome18 Digital Ventures
Mrinalini Khanna - Head of Content Lionsgate
Aruna Daryanani -Business Head, Amazon miniTV
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