PORTRA 400 - The Film of a Generation? 

More like, kodaks other ventures allows film to stay afloat. Kodak makes very little money from film, compared to medical and pharma chemicals.

@@Adrian-wd4rn that’s true but maybe the success of portra will encourage a lil more r&d on the consumer film side of things 🥵

@@Adrian-wd4rn Kodak doesn't make medical film, they sold that division and now it's called Carestream.

Sorry, but Silberra is just Kodak Aerial film( They only produce b&w film

And ferrania?

I hope slide film especially

Hopefully they use this R&D to stop using animal gelatin and do less waste in the environment, right?

@@Magneira No they're using it to make color film viable in the first place. Replacing animal gelatin will happen when and if it's cost effective. Gelatin is a byproduct of the meat industry that would otherwise be waste, no animals are killed for that purpose. They used to when Kodak was huge, but not anymore.

I think you misspelled provia.

@@friemo660 velvia is good for landscapes ad thats about it.

They do! Lomo 400 is essentially gold 400.

Guess what bro gold is in 120 now

@@jetaddict420 Yeah I've used lomo before lol.

Lol

ive always hated the look of ultramax tbh

@@skunklungz to each their own, it's definitely nice to have the choice. Tho it is getting slimmer that choice

Ultramax is the bomb

This, ultramax is just desaturated portra. Just increase saturation and wham...Portra. In a studio, you'd be hard pressed to tell a difference between the two when using flash.

My first colour film was Ultra Max. I remember buying a box of ten once, sadly now, I have not seen it anywhere.

Lol that’s a very unfortunate typo

@@idontwannamakethishandle LOL oops : D : D

colorplus is so underrated. gotta be one of the best 35mm options

Sure me to. For me it's just because it doesn't come in 120

@@CaptainJohnPrice11 psssstt, pro image 100.

I don't have exact numbers off the top of my head, but in 2014 one roll of Portra 400 was something like $6-8usd and now is more like $12-13usd, so quite the jump in the past 6 years or so!

In 2004 Portra 400VC was €4,80 for a 135/36 roll

@@AnalogResurgence To be fair everything is more expensive these days. Pre pandemic I could find a 5 pack of portra for 40-45 usd.

But that's not the point for me yk

While this is true I think most film cameras people will use are 1/1000th of a second so this really isn't a problem with the insane exposure latitude of portra. In your situation you could just use an ND filter on bright days.

"120mm" good lord have mercy

There is zero money in it. Are you willing to spend $2,000+ for a non-leica film camera? Because that's what you'll get. If they include all modern bells and whistles, you'd be asked, why not buy a canon r5? You're spending 6 grand after all. It takes a LOT of money to get film production up and running. And they're not going to put billions into research and development into a camera/film that will have the interest of 300,000 people world wide, TOPS. Not to mention, many film cameras have to be hand assembled, so now you're looking at hiring people, placing them in a giant facility, and training them to assemble cameras. Also, repairs, they have to now train their repair shops on repairing the 5 or so film cameras a year they'd receive. There is exactly $0 in it for them. That's why you don't see it. Nikons last film camera sold poorly. It cost 5k, barely anyone bought it.

Those are things to be cautious about and the future is hard to predict for sure! It's at least worth thinking about how Eastman Kodak and Kodak Alaris are two different entities. Eastman declared bankruptcy in 2012, while Alaris was formed by pension holders in 2013 and they handle the photographic manufacturing and marketing of photography film. Alaris shares the Kodak brand name and manufacturing facilities in Rochester that belong to Eastman Kodak.

Covid.

@@Adrian-wd4rn To make the record straight - because of strict Covid policies in China. Many raw materials are very hard to source from China, and as Fuji makes their films in Japan, they are affected even more than Kodak because of Chinese zero-covid policies closing entire cities for months. The situation in PR China prevails, even though other countries have abandoned their strict corona policies. Japanese people are very well known for their politeness, and no Fuji director would ever say anything publicly about policies in China, even though this is the main reason for Fuji films not being available in our shelves. Chinese zero-covid policy causes problems in many other segments of chemical industry. For instance, there are severe shortages of medical drugs, because pharmaceutical companies can' t get their raw materials from China.

Perdón, ya escuche tus razones. Entendido.

Easy, shoot black and white. I bulk roll my tri-x and it comes out to $6.50 a roll.

It's a portrait film thus the name. It gives smooth skin tones which is why fashion photographers who still shoot film use it.