Powerful Strategies for Converting Asphalt Shingle Leads to Metal Sales 

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Metal's share of the residential roofing market is growing, but yet asphalt's share has stayed relatively stable. Join Todd Miller, President of Isaiah Industries as he helps understand how to access the "shingle" side of the roofing market. If our industry is to continue to grow, we must take prospects from intending to buy asphalt to buying metal. Many contractors are great at selling to homeowners who already want metal but struggle with the conversion of asphalt. This session gives strategies to cure that!