I make sure to get my costs, and I make sure to charge more than everyone else. Then, I charge more to each successive customer until I find the top of the market. Then, I work on my fishing skills (sales/closing/marketing), and on my choice of fishing holes (sell to people with money, not to poor people). Basically, all I found earlier was the top of the market at my current marketing skill level! LOL I love it!
Almost everybody starts out just copying other peoples' prices, which sets up this horrible dynamic... I copy the prices of someone who copied the prices of someone else who copied their prices from someone else, and on and on. LOL