Pricing photography - Portrait & Headshot edition - with Special Guest Peter Hurley [SBWeekly E32] 

SBweekly - Episode 32
Business of Photography - Part 1 - Portraits & Headshots - Pricing photography for Portraits & Headshots - with Special Guest Peter Hurley
Stephan Bollinger and Peter Hurley discuss photography services, pricing, ideas and strategies.
00:00 - Introduction
00:36 - Cost of doing business
04:49 - Shooting "for Free"?
06:40 - The "Extra Time"
10:05 - Introducing Peter Hurley
12:35 - How does Peter set his prices?
13:51 - Where it all started
16:34 - If your prices don't scare you, they're too low
18:47 - Do I need a studio?
20:03 - All the gear, no idea
21:39 - Raise your Rates!
26:50 - Offers & Packages
30:22 - Startup & huge reward. The secret!
31.41 - The winning formula
40:50 - Being cheaper than the competition?
44:14 - Educate the customer
45:47 - Becoming the high-end brand
47:04 - TFP - Time for print / photo
50:13 - Shoot on your terms / Portfolio
54:01 - The Headshot Crew
Peter Hurley:
After being a member of the 2000 United States Sailing Team, training for the Sydney Olympic Games, Peter Hurley bought his first professional camera and fired up a headshot photography business in New York City. His goal at that time was to be the best headshot photographer in New York. Over the years he won Backstage Magazine's best headshot photographer in New York numerous times and has been called "The Headshot King" by Popular Photography Magazine. Like the saying goes, "If you can make it here, you can make it anywhere" and Peter is now considered the leader in this field. His book "The Headshot" has become the definitive guide on Headshot Photography. His work has taken him all over the planet and he spoke for Apple, Microsoft, Google, Adobe, GoDaddy and TEDx. The “Headshot Crew” community is a logical extension of his business, to educate and guide new talent, and bolster the craft of headshot photography worldwide. SHABANG!
peterhurley.com
headshotcrew.com
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