Human-Centered Design (HCD) is not about following processes. It’s about being mindful of HCD principles. Keep focus on people and the entire system to solve the right problems. Enroll in live training: www.nngroup.co...
principles HCD transcription: * human centered (focus on the people) * find the right problem (fundamental basic problem) * think of everything as a system (optimisation of the local does not necessarily translate to optimisation of the global)
Don Norman your speech touches to the core! You talk about things you sometimes want to shout about in the office! I have always thought about the fundamental problem and have always met with resistance and misunderstanding. "Give a piece of the visual interface in time" is the motto of the companies where I had to work. I do not want to be a revolutionary, but I want to integrate into an understanding team.
first i thought why will i waste my time to watch a video of a very old man? but after watching i realize this lecture was not helpful only for ux. but for real life too. we can manage everything as a system and solve our problems using these techniques. nice
This is excellence at its best. I recently read something similar, and it was absolutely outstanding. "Game Theory and the Pursuit of Algorithmic Fairness" by Jack Frostwell
can we use this HCD approach in politics? would it help the people whom the politicians serve? especially in countries where corruption is very high...
politics is there for corruption. That's its true purpose. There's no accountability to the people allegedly being served. Once you awaken to that reality, all the craziness in the world will make more sense, and become obvious.
I would say human-centered is focused on the human psychology, emotions and perceptions whilst user-centered is focused on the person as an audience, a potential user of your service or product. Human-centered is the first step - understand humans, our particular and natural way of existing and functioning. Then you zoom in a bit and focus on your users, the target audience of that larger group of humans.
I believe User Centered Design (UCD) is a sub component of Human Centered Design (HCD). HCD is in relation to "Humans" in general whereas UCD focuses on the "User" of the product. In the video I think Don Norman was very clear about HCD. He even gave out examples to back it. The Truck driver offloading the products from the truck at that point is not a "user" but a "human". The shopkeeper who arranges the product on the shelves is not a "user" at that point but a "human". The consumer of the product is both a "user" and a "human". In all these cases we find out that at a point in time a "human" interacts with (handles) the product but that person might not necessarily be a "user" of the product at that time. So in designing a product, we need to consider the "Human", that is, the truck driver, the shopkeeper and the consumer of the product and not only the "user" which is the consumer of the product. All the parties involved must be considered. The truck driver must feel good or feel safe handling the product as well as the shopkeeper placing the product on the shelves and the consumer enjoying the product. All these parties involved are humans and not necessarily users at the point they come into contact with the product. So yes, there is a difference between HCD and UCD.
"The real goal of the people who use our products", so are you referring to the emotional response or functionality that the Customer is after? This is marketing.
