Earth's Own announced this week that they will be removing the gluten-free claim from all of their oat milk products, as they will be switching from using gluten-free oats to regular oats. This change will make the product unsafe for those with celiac disease (and non-celiac gluten sensitivity (NCGS), gluten intolerance, or other gluten sensitivities).
This news is truly upsetting, both because I know many people really enjoyed this product, and also because there's a good chance many people will purchase this product, unaware that it's no longer gluten-free.
Be sure to check the label on this product when you see it in the coming weeks, and make sure it says gluten-free. This is also the product that all Starbucks locations use, so unfortunately oat lattes are also now off the table. 😭
Please share this video, so as few people get sick (or glutened) as possible.
Have another favourite gluten-free oat milk product? Let me know in the comments. 🙏
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Here is the statement from Earth's Own (on January 10th, 2022):
"Hey plant fam, we need to chat.
We’ll start off by saying that we are NOT changing our best-tasting oat m*lk formula that you know and love, but we are making changes to the oats we source and updating some language on our packaging.
This change won’t affect us all, but it will, unfortunately, affect some.
The oats we currently source are gluten-free and Canadian grown. However, we are losing our gluten-free certification as we switch to standard oats that do not go through the same level of allergen testing. We will be starting with our shelf-stable oat products in January, but this transition will happen over the next couple of months.
The truth is our country and planet are going through some pretty drastic climate changes that are affecting Canadians each and every day. These changes are having real-life implications for everyone, especially our supply chain and Canadian farmers. The drought this summer significantly hurt the harvesting of oat crops across North America, reducing the supply of oats overall and even further limiting the availability of gluten-free oats.
Because of this, we’ve had to make the really tough decision to move forward with sourcing standard oats in order to continue to support our Canadian farmers.
To our celiac and gluten-free community, we completely understand that this change is very upsetting to those who love our Oat M*lks. We want to assure you that you can still enjoy our Almond M*lks and Soy Barista as these will remain 100% gluten-free.
We understand that this change is frustrating - If you have any questions or concerns, please drop ‘em below, head to our DM’s, or connect with us at consumer@earthsown.com - we want to hear from you.
Yours truly,
The EO Team"
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