Welcome to this Animated Book Summary of Purple Cow, by Seth Godin. I this video, you will get the 5 Key Takeaways from Seth Godin's famous book.
Time Stamps:
00:01 Introduction
00:26 What is a Purple Cow?
02:13 The world has changed.
04:25 "Idea Diffusion Curve"
08:06 People only talk about remarkable stuff.
09:56 Create remarkable things.
11:56 Outro
5 Key Concepts from Seth Godin’s legendary book about the new era of marketing, where people only talk about Remarkable products and services: Purple Cow. This acclaimed book will teach you how to transform your business by being remarkable.
I found Seth Godin’s books while I was in college, and I quoted them throughout MBA school and law school. I absolutely fell in love with his approach to marketing. I’ve read (and listened to) all his books multiple times, and I own them on every format.
As you can guess, being a neurotic lawyer (redundant right?), I’ve also outlined all his stuff. Access the Free Purple Cow outline here:
drive.google.c...
More on Seth Godin:
Seth Godin is the acclaimed New York Times best-selling author of the following:
- Permission Marketing
- The Dip
- Linchpin
- Tribes
- Poke the Box
- The Icarus Deception
- This is Marketing
- All Marketers Are Liars
- Unleashing the Ideavirus
- Free Prize Inside
- The Practice
He also hosts a NYT Bestseller-Listed podcast: Akimbo, and he hosted Seth Godin’s Startup School, which is absolutely fantastic and changed my life.
Seth Godin has also been on multiple business podcasts, including (just to name a few):
- The Tim Ferriss Show, with Tim Ferriss
- Entrepreneurs on Fire, with John Lee Dumas
- AskGaryVee, with Gary Vaynerchuk
- The Moment, with Brian Koppelman
- Big Questions, with Cal Fussman
Seth Godin Purple Cow Praise:
“Seth Godin may be the best intuitive marketer alive today.”
- Randall Rothenberg, media and marketing columnist for Advertising Age; author of Where the Suckers Moon: An Advertising Story.
“Purple Cow is a fascinating, entertaining look into how remarkable marketers take action to separate and elevate themselves above the herd.”
- Lee Ann Daly, senior VP of Marketing, ESPN, Inc.
“Purple Cow is great inspiration for marketers who have the guts to make real changes and real impact!”
- Amy Curtis, VP of JetBlue
“Splended-full of interesting stories and crystal clear suggestions.”
- Sam Hill, coauthor of Radical Marketing
“I love this book! Part wakeup call, part action plan, Seth Godin’s Purple Cow shows organizations how to add distinction--and avoid extinction--in today’s new economy.”
- Tom Kelley, general manager of IDEO; author of The Art of Innovation
#Marketing #Branding #Entrepreneurship
27 сен 2024