🎯 Key Takeaways for quick navigation: 00:00 🚀 *Introduction to Blue Ocean Strategy* - The video introduces the concept of the Blue Ocean Strategy, emphasizing its relevance for dominating the market and outperforming competitors. - Entrepreneurs are encouraged to study the book as a fundamental guide for success. 01:23 🌊 *Blue Ocean vs. Red Ocean* - The metaphor of blue and red oceans is explained, with blue representing a space without competition and red symbolizing intense competition. - The consequences of choosing between blue and red oceans are discussed, highlighting the challenges in the red ocean. 02:32 📊 *Study on Blue Ocean Profitability* - A study is presented, analyzing 108 companies and their new business launches. - Companies focusing on creating a blue ocean contribute 61% of total profits, indicating the strategy's effectiveness. 03:12 💡 *Cornerstone: Value Innovation* - Value innovation, the cornerstone of the Blue Ocean Strategy, is introduced as providing higher customer value at a lower cost. - The counterintuitive concept of offering higher value while reducing costs is explained. 03:54 🍇 *Casella Wines Case Study* - Casella Wines' case study illustrates the application of Blue Ocean tools, such as the "strategy canvas" and the "four actions framework." - The four actions framework (eliminate, reduce, raise, create) is explained, showcasing how Casella Wines applied it. 07:47 🍷 *Success of Yellowtail Wine* - The success of Yellowtail wine is detailed, explaining how Casella Wines created a new market and made the competition irrelevant. - Yellowtail not only stole sales but also grew the market by bringing in non-wine drinkers. 08:15 🧭 *Six Practical Tips for Blue Ocean Opportunities* - Six practical tips, known as the six-path framework, are provided to identify Blue Ocean opportunities. - Tips include looking at functional or emotional appeal, exploring alternative industries, considering complementary products, analyzing strategy groups, examining the chain of buyers, and recognizing industry trends. Made with HARPA AI
don't forget to make time for a REAL Successful life by making sure the people you care about KNOW You care about them and making time to make good memories of nice times together yes money is needed but after decades I'm seeing the real important things are good time spent talking with and spending nice time with people we care about and doing nice things we would like to experience in life yes the money helps, but it's a sad ending to life if we didn't LIVE It and enjoy it too and spend nice time making sure people we care about know we care about them good luck folks
I’ve now watched almost all of your videos, still have 3 or 4 to go. You have such an amazing talent for breaking down complex information into simple, easy to understand storytelling and imaging. You’re a rock star storyteller and educator in a world full of information overload. Phenomenal work, so well done! Bravo!!!!!
It's Ai. The whole thing. The voice, the graphics, all of it. I hope you didnt think that was her actual hand nor her voice lol. This was definently done through a new age editing platform
Blue Ocean Strategy has been developed by two professors of INSEAD. It has 8 core points. One of these states that instead of being in competition, exceed competition by being distinctive through innovation for instance.
Amazing, you made it so simple to understand. People like you are blessing to the society. I am on mission to finish all your material. I will be an improved version of myself upon finishing all. Thank you so much.
Thanks for always creating very impactful videos. Just a suggestion, consider reminding people to subscribe or like the videos. Sometimes though one is really enjoying the content, it slips the mind to like/comment, a gentle reminder will definitely help so that this great content can reach many other people who may benefit from it
This channel was a great discovery! I end up reading the books you recommend and enjoy them twice! Thank you for adding value to me and all the subscribers! :)
Appreciate all your efforts in creating such an awesome videos, your explanation and presentation are amazing. I regularly watch your videos. Could you please create something on investing and trading stock markets. Have a great time....
I love the content, its a shame that my organisation is to slow to see opportunities. Downhill of missed opportunities and now they haven't invested and it's going south from here
While Ford gets the credit for the car assembly line.... Ransom Olds created the assembly line, for the Oldsmobile. One other aspect I customer service, delivering a good experience. As well as quality product and service. I'm a self employed finish Carpenter to perform the project must perform exceptional results.
Thanks, i have listened to this book twice, but the authours aren't the readers and I find that an issue with audiobooks, it's just not conveying the information with the right passion and belief, you know? I do feel like this is a topic I need to study and then do exercises on, I must go look for some workbooks about it, LOL.
Great video, a number of the most eminent market experts have been expressing their views on the severity of the impending economic downturn and the extent to which equities might plummet. This is because the economy is heading towards a recession and inflation is persistently above the Federal Reserve's 2% target. As I'm aiming to create a portfolio worth no less than $850,000 before I turn 60, I would appreciate any advice on potential investments.
There are many other interesting stocks in many industries that you might follow. You don't have to act on every forecast, so I'll suggest that you work with a financial advisor who can help you choose the best times to purchase and sell the shares or ETFs you want to acquire.
I've been in touch with a financial advisor ever since I started my business. Knowing today's culture The challenge is knowing when to purchase or sell when investing in trending stocks, which is pretty simple. On my portfolio, which has grown over $900k in a little over a year, my adviser chooses entry and exit orders.
renowned for her proficiency and expertise in the financial market, “Catherine Morrison Evans” my financial advisor, holds a broad understanding of portfolio diversification and is recognized as an authority in this domain.
Thank you so much for your helpful tip! I was able to verify the person and book a call session with her. She seems very proficient and I'm really grateful for your guidance
Spot on about the risks of creating something original - you might end up educating the market more than selling. It's tough when people are set in their ways and are not ready to embrace new products, even if they're better. And yeah, market education can be a resource black hole. Plus, the timing issue is real; remember the smartphones before the iPhone? Also, spot on about investors often playing it safe with familiar industries.
Super Simple! Just create a completely new and unique product never before seen!! Easy!! Only 8.5 Billion people's ideas to compete with! *goes on to describe a wine company with insanely large marketing budget* Either you saved me reading a very bad book or did a great injustice to it.
